Social media marketing for real estate agents is one job: stay in front of the people who are not moving yet, so that when they are, they think of you.
Listings do not do that job.
Posts about your neighborhoods, your market and the decisions your clients face do.
This guide covers the whole thing: which platforms, what to post, how often, the fair-housing line, and the four ways to get it done with what each one costs.
It shows real posts from a working listing agent rather than describing them.
Who this is for
Solo agents and small teams who have been told to post more and would rather not make it a second job.
If you enjoy making content and have three hours a week for it, the platform and posting sections apply and the buying section is optional.
If you have tried and fallen off every time a listing went live, the buying section is the point.
Which platforms, and why
Facebook is where your sellers are and where a neighborhood post gets shared to a local group.
Business page, not personal profile, so you can schedule and so the fair-housing rules for ads apply cleanly.
Instagram is where the visual work lands and where buyers in their thirties and forties actually scroll.
The Instagram guide for agents covers formats and captions.
LinkedIn if you work relocations, investors, or want referral partners in lending and law.
One post a week about the market is enough.
Google Business Profile is not social media and matters more than most of it: it decides what appears when someone searches your name.
Reviews, photos, a post a week.
Free.
TikTok and YouTube reward faces and frequency.
If you like being on camera, a short walk down a street you know is a good video.
If you do not, skip them without guilt; nothing here requires your face.
What to post instead of listings
The posts that work for an agent name a specific place or a specific decision.
Here are six from one Boomp customer, a listing agent on the West Michigan lakeshore, published June to September 2026, shown without her name.
Each was written by the software from her own website and approved by her before it published.
None of the six is a listing.
Each ends with a question or an offer.
Each names a place.
The examples page has the full captions and the pattern behind each; the ideas page has twenty-five more, grouped by the pages your website already has.
Post your listings too.
The day one goes live, post it yourself.
It is one post in ten, not nine in ten.
How often
Two to four feed posts a week.
Stories when something real happens.
Held through the slow season, because the pattern that fails is a daily burst during a listing and six weeks of silence after.
Choose the number you can keep in February.
The fair-housing line
Describe the property and the place, never the people.
Amenities, schools by name and distance, parks, commute times and the home itself are fine.
Who lives there, who the neighborhood is for, or who would feel at home is the line, and so is any paid targeting by a protected characteristic.
Whoever approves your posts carries this check.
If that is you, ask your broker when in doubt.
If someone posts for you, ask them how they catch it before you sign.
Your MLS and brokerage rules sit beside it: another agent's listing photos, co-listing credit, a team logo requirement.
Tell whoever posts for you on day one.
The four ways to get it done, and what they cost
| Option | Monthly cost | Who writes and designs | Who checks and publishes | Hours a month |
|---|---|---|---|---|
| Yourself, with a scheduler (Buffer, Later, Meta Business Suite) | $0 to $25 | You | You | 8 to 12 |
| Template membership (Coffee & Contracts, $74 read Sep 7, 2026) | $74 | Templates start it; you write and fill each post | You | 2 to 3 |
| Software from your website (Boomp Packs) | $9 | Software, from your site | You, by email link | 1 |
| Software from your website (Boomp Core) | $39 | Software, from your site | You approve in the app; Boomp publishes | Under 1 |
| Software, approved for you (Boomp done-for-you) | $275 | Software, from your site | Boomp's founder approves; Boomp publishes | 0 |
| Freelancer | $500 to $1,500 | A person, from your brief and photos | You approve; they publish | 1 to 2, briefing |
| Agency | $1,500 to $2,500 and up | A team, with strategy and often ads | Agency, with your sign-off | 1 to 2, meetings |
The six posts above came from the software rows.
Templates give every agent in your market the same shelf; software that reads your website writes about your towns, so the posts could not run for the agent next door.
A freelancer or agency is the right buy when you also need ads, video production or a strategy call.
The full comparison is its own page, and the Coffee & Contracts alternative compares templates and software line by line.
The tools around it
A CRM to stay in touch (Follow Up Boss, or your brokerage platform), something to keep you visible (above), a video tool if you send video follow-ups, and a Google Business Profile.
Prices and what each still leaves with you are in real estate marketing tools, sorted by job.
Most agents need one tool per job, not five.
A setup you can start this week
- Business pages on Facebook and Instagram, claimed Google Business Profile, a LinkedIn profile that says what you do and where.
- Decide your number: two, three or four posts a week. Write it down.
- Get the posts made. Yourself from the ideas page, or let software make them from your website. The free door is ten finished posts from your site, no account or card, so you can judge the writing before anyone is paid.
- Post your own listings the day they go live. Let the rest of the month carry itself.
- Ask every closed client for a Google review.
- In February, check that you are still posting. That is the whole test.
Getting started with Boomp
Every Boomp option begins the same way: the software reads your website and writes posts about your market.
Packs is $9 a month for ten posts by email that you publish.
Core is $39 for twenty posts, a carousel and a video, published to Facebook, Instagram and LinkedIn after you approve each one.
The done-for-you option is $275 with Boomp's founder approving them, so you never open the app.
No contract on any of the three, and an office can put every agent on one bill.
The real posts and what an agent gets each month are on the real estate agents page.
