Social media management for realtors costs anywhere from $9 to about $2,500 a month, and the spread is almost entirely about who does the work.
- Software that writes the posts from your website: $9 to $275 a month at Boomp, depending on whether you publish, approve, or hand both off.
- A template membership like Coffee & Contracts: $74 a month, and you still make every post.
- A freelancer: usually $500 to $1,500 a month for a realtor's volume.
- A real estate marketing agency: $1,500 and up, often past $2,500, with strategy, ads and reporting in the scope.
Your broker told you to post more.
The question this page answers is how to get that done without it becoming your Sunday night, and what each way of buying it leaves on your plate.
What "management" has to include for an agent
Strip the word down and social media management for a realtor is five jobs.
- Deciding what to post that is not a listing, because listings only speak to the handful of followers in a transaction this month.
- Writing it in a voice that sounds like you talking to a client, not like a market report.
- Making the image without a stock photo of a stranger's kitchen.
- Checking it for fair housing, brokerage rules and anything property-specific.
- Publishing it on a schedule you can hold for a year, through the slow months.
Every option below does some of these.
The price tracks how many.
What a managed month looks like
Before the comparison, here is the output.
These are two of six real posts from one Boomp customer, a listing agent on the West Michigan lakeshore, shown with her name left off.
The captions are verbatim and were written by the software from her own website.
Neither post could run for another agent.
That is the test to hold every option to.
The other four posts, and what an agent gets each month, are on the real estate agents page.
The four ways to buy it, compared
| Option | Monthly cost | Who decides, writes and designs | Who checks and publishes | Best for |
|---|---|---|---|---|
| Do it yourself with a scheduler (Buffer, Later, Meta Business Suite) | $0 to $25 | You | You | Agents who like making posts and have three hours a week for it |
| Template membership (Coffee & Contracts) | $74 | Templates give the starting point; you write and fill each one | You | Agents who want a design shelf and a calendar, and will do the work |
| Software from your website (Boomp Packs) | $9 | The software, from your site | You, by email link; nothing connected | Agents who will post themselves but never want to write again |
| Software from your website (Boomp Core) | $39 | The software, from your site | You approve in the app; Boomp publishes | Agents who want it handled and will spend ten minutes a week saying yes |
| Software with a person approving (Boomp done-for-you) | $275 | The software, from your site | Boomp's founder approves; Boomp publishes | Agents who never want to open the app |
| Freelance social media manager | $500 to $1,500 | A person, from your briefing and photos | You approve; they publish | Agents who want a human writer and can brief and supply media every month |
| Real estate marketing agency | $1,500 to $2,500+ | A team, with strategy | Agency, with your sign-off | Teams and brokerages that also need ads, video production and reporting |
Coffee & Contracts' price was read from its pricing page on September 7, 2026: $74 a month, $199 a quarter or $740 a year.
Freelancer and agency ranges are typical quoted ranges, not a survey; get three quotes.
Templates versus software, since that is the real fork for most agents
Most solo agents end up choosing between a template membership and software, because both are under $100 and both promise to end the blank page.
They end it differently.
Templates end the blank page by giving you a shelf.
Every agent in your market who subscribes has the same shelf.
You still open Canva, pick a template, write the caption, swap the image and schedule it.
It is faster than starting from nothing, and the posts look polished.
They also look like the posts of the agent across town who bought the same membership.
Software that reads your website ends the blank page by starting from you.
Your neighborhood pages, your buyer and seller guides, your about page and your reviews are the source.
The lakefront-versus-waterfront post above exists because that agent's website talks about lakefront property.
Nobody in Phoenix could run it.
If you enjoy making posts, templates are a fine tool.
If you want the posts made, software is the cheaper and more specific option.
The full comparison is on the Coffee & Contracts alternative page.
The three doors at Boomp
Every Boomp option starts the same way: the software reads your website and writes posts about your market.
The price follows how much of the job you keep.
- Packs, $9 a month. Ten finished posts by email link. You post them. Nothing to connect. The cheapest way to get an agent's posts written.
- Core, $39 a month. Twenty posts, one carousel and one video, published to Facebook, Instagram and LinkedIn after you approve each one in the app. About ten minutes a week.
- Done for you, $275 a month. The same twenty posts, carousel and video. Boomp's founder approves them. You never open the app. Anything property-specific still gets your say first.
No contract on any of the three.
An office can put every agent on one bill; the agency plans cover six, fifteen or thirty agents.
The free door comes first: ten finished posts made from your own website, with no email, account or card, so you can judge the writing against your own site before you pay anyone.
What no option should take from you
Whoever posts for you, three things stay yours.
Fair housing. Posts describe places, process and the home, never who lives there or who the neighborhood is for.
Any managed option should show you how it catches this, and who is reading each post before it publishes.
Your listings. Post them yourself the day they go live.
Management is for the other twenty-nine days.
Your MLS and brokerage rules. Another agent's listing photos, a co-listing, a team logo requirement.
Tell whoever is posting for you on day one.
How to decide in one sitting
- Count the hours you spent on social media last month. If it was under two and you enjoyed it, keep your scheduler.
- If it was more, or it was zero because you never got to it, get ten posts made from your website for free and read them against your own site.
- If they sound like you, choose the door by how much you want to keep: post yourself for $9, approve for $39, or hand it over for $275.
- Only look at a freelancer or agency if you also need ads, video production or a strategy call. That is what the extra $1,000 a month buys.
