Original Platform Data · Recomputed July 2026
State of Local Business
Social Media 2026
Anonymized, aggregated data from 23 businesses using Boomp: what they posted from June 1 to July 28, 2026, and what each platform reported back. It is a small sample from one product, so read it as a dated snapshot, not an industry benchmark.
12/14
businesses with a live connection had Instagram connected, more than any other platform
13/17
businesses with a live schedule were on Boomp's default Monday, Wednesday and Friday schedule
347
posts to Google Business Profile and Pinterest from June 1 to July 28 came back with no post-level numbers in Boomp's reporting
2.6%
engagement rate on Instagram, measured as engagements per view, June 1 to July 28
Platform engagement rate
Engagements (likes, comments, shares and saves) divided by the views or impressions each platform reported, pooled across every post on that platform. Each platform counts views or impressions its own way, so the bars do not measure exactly the same thing. Instagram's bar, for example, divides by views, because Meta stopped providing Instagram impressions in April 2025. TikTok (8 posts) and YouTube (15 posts) are directional only. Boomp has since corrected how it counts engagement, and we have not rechecked the TikTok and YouTube rates, so they may be off.
Instagram and Facebook landed within half a point of each other. Instagram came in at 2.60% and Facebook at 2.10%. That is a small gap in a small sample, and each platform counts views its own way, so it does not show that platform choice makes no difference. Rechecked November 3, 2026: Instagram posts from August 5 to November 2 give 2.67% with the corrected counting. Rechecked November 3, 2026: the July posts still in Boomp's records come from 9 of the original 23 businesses, and the 118 Facebook posts among them that Boomp has re-read with the corrected counting give 2.19%. Facebook posts from August 5 to November 2 give 1.87% with the same counting. This is a recheck, not a recomputation of July's sample. We withdrew LinkedIn's 2.58% on November 3, 2026, for the reason given under Corrections below. An earlier version of this report led with Pinterest at 7.7%. That figure came from a period whose analytics were later corrected. Boomp's reporting received no Pinterest numbers in this window, so we have withdrawn it rather than restate it.
Average views or impressions per post
The average number of times a post was shown, as each platform reports it, counting only posts that reported at least one. Every showing counts, including repeat views by the same person, so this is not the number of people reached.
These numbers are small. Instagram posts averaged 111 views in this window, LinkedIn posts 38 and Facebook posts 12. TikTok and YouTube look higher, but they rest on 7 and 15 posts that reported any views, and TikTok had 8 posts in all. An earlier version of this report published an average of 4,573 impressions for Google Business Profile. Boomp's reporting has never received a post-level figure from Google Business Profile, and Google's API stopped providing post-level numbers to outside tools on February 20, 2023. The number should not have been there.
Which platforms local businesses connect
Number of businesses with each platform connected in Boomp on July 28, 2026. It shows where these businesses chose to connect, from the channels Boomp supports.
Two platforms gave our reporting nothing to measure. Five businesses had Google Business Profile connected and four had Pinterest, and Boomp's reporting received no post-level numbers for either. For Google Business Profile the reason is known. Google's API stopped providing post-level numbers to outside tools in February 2023, and the publishing provider Boomp uses does not return them, though the posts did reach Google. Owners can still see profile views, calls, website clicks and direction requests in their own Business Profile, and Google said in September 2026 that view counts for each post are rolling out there. Pinterest gives business accounts impressions, saves and clicks for each Pin. Boomp's reporting received none of those numbers for this window, and Pinterest numbers have arrived since October 9, 2026.
How often local businesses post
Posting frequency settings across the 17 businesses with a live schedule on July 28, 2026. We show counts, not percentages, because 17 is too small a base for a percentage to carry meaning.
Mostly, nobody changed the setting. Fourteen of 17 businesses were set to post three days a week, but 13 of the 17 were on the exact Monday, Wednesday and Friday schedule Boomp sets by default. This chart measures how rarely a default gets changed, which is worth knowing, but it is not evidence that three days a week is optimal. We have seen that number quoted as a benchmark, including by us. It should not be.
Engagement by hook type
The previous version of this report showed engagement rates by hook type from a separate study of 648 posts made with Boomp. Those figures are withdrawn, because they came from analytics code Boomp has since corrected, and the August 10, 2026 read behind them cannot be repeated. For more on opening lines, see the hook benchmark.
Methodology and disclosure Computed once, on July 28, 2026, from Boomp's production data. The population is 23 businesses using Boomp, of which 14 held at least one live platform connection and 17 had a live posting schedule. Internal, test and agency sub-accounts are excluded. All data is aggregate, and no individual business, user, or account is identified.
Engagement rate is total engagements (likes, comments, shares and saves) divided by the total views or impressions each platform reported. It is not a mean of per-post rates, which would let one post with very few views distort the figure. Instagram's figure divides by views: Meta stopped providing Instagram impressions for all API versions on April 21, 2025, and Boomp's publishing provider stores Instagram views in its impressions field. Average views count only posts that reported at least one.
Window Posts published from June 1 to July 28, 2026. Analytics recorded before June 1 were inflated by a sync defect that has since been corrected, and mixing the two windows produces figures we cannot stand behind. The earlier version of this report, published in April 2026, drew on that inflated period; several of its numbers were materially wrong and have been withdrawn rather than adjusted. Twitter / X was connected by five businesses but has no performance figures in this report.
Two platforms came back empty Google Business Profile (195 posts) and Pinterest (152 posts) came back with zero impressions and zero engagement on every post in the window, so they appear in the connection chart and in no performance chart. For Google Business Profile this is expected: Google discontinued post-level insights in its Business Profile API on February 20, 2023, with no replacement, and Boomp's publishing provider does not return post analytics for it. For Pinterest, the zeros were in the July 28 read. Pinterest numbers have arrived since October 9, 2026: 162 of 232 Pinterest posts published from August 5 to November 2 carry numbers. Pinterest gives business accounts impressions, saves and clicks for each Pin, and Boomp's publishing provider documents Pin analytics, so the zeros are a gap in Boomp's reporting, not evidence that the Pins went unseen.
Limits This is a small sample from one product, so read it as a dated snapshot, not an industry benchmark. TikTok (8 posts) and YouTube (15) are directional only, and anything under about 30 posts here should be read as a hint, not a benchmark. Each platform defines its own views or impressions, so the platform charts compare close but not identical measures. Boomp's analytics keep one current row per post and overwrite it, and the query and totals behind these figures were not kept, so they cannot be recomputed. A later read would be a new measurement with its own date. Boomp corrected its analytics code after this computation. Until September 9, 2026, the code kept the highest past reading of each count instead of the latest one, and it could add reactions on top of likes that already included them, so the figures we have not rechecked may be off by an amount we cannot measure, likely too high on some platforms. Until October 2, 2026, it dropped Threads results whenever a post also went to other platforms with an image or video, so Threads is left out of the performance charts.
Corrections, November 3, 2026 We withdrew LinkedIn's engagement rate of 2.58%. Boomp's counting changed on September 9, 2026, and on November 3, 2026 the data gave anywhere from 1.01% to 5.20% for LinkedIn, depending on the window, with one business holding about two-thirds of LinkedIn engagement. We removed the warning that Instagram's and Facebook's rates may be too high, and we added a dated recheck of each. We added that Pinterest numbers have arrived since October 9, 2026.
Corrections, November 2, 2026 The July 28, 2026 figures still shown are unchanged. We relabeled Instagram's figures as views and stopped calling views reach. We removed three totals that did not match the charts on this page: 972 platform-posts, 10 platforms tracked, and 4.1 platforms connected per business. We withdrew Threads' figures (0.00% engagement and 6 views or impressions per post) and the hook type chart (problem hooks at 4.3%, question hooks at 2.2%), for the reasons given above. We withdrew two conclusions: that the engagement gap shows platform choice makes no difference, and that nobody can tell owners how their Google Business Profile and Pinterest posts did. We added that Boomp corrected its analytics code after this computation.
Sources, read November 2, 2026 Google for Developers, Google Business Profile APIs: Deprecation schedule
Google Business Profile Help, Understand your Business Profile performance & insights
Search Engine Journal, Google Adds Post View Counts To Business Profiles, September 10, 2026
Pinterest Business help, Review Pinterest Analytics
Meta for Developers, Instagram Platform changelog, January 21, 2025 entry
Data collected under Boomp's Privacy policy, which explicitly covers anonymized aggregate research use.
Engagement rate is total engagements (likes, comments, shares and saves) divided by the total views or impressions each platform reported. It is not a mean of per-post rates, which would let one post with very few views distort the figure. Instagram's figure divides by views: Meta stopped providing Instagram impressions for all API versions on April 21, 2025, and Boomp's publishing provider stores Instagram views in its impressions field. Average views count only posts that reported at least one.
Window Posts published from June 1 to July 28, 2026. Analytics recorded before June 1 were inflated by a sync defect that has since been corrected, and mixing the two windows produces figures we cannot stand behind. The earlier version of this report, published in April 2026, drew on that inflated period; several of its numbers were materially wrong and have been withdrawn rather than adjusted. Twitter / X was connected by five businesses but has no performance figures in this report.
Two platforms came back empty Google Business Profile (195 posts) and Pinterest (152 posts) came back with zero impressions and zero engagement on every post in the window, so they appear in the connection chart and in no performance chart. For Google Business Profile this is expected: Google discontinued post-level insights in its Business Profile API on February 20, 2023, with no replacement, and Boomp's publishing provider does not return post analytics for it. For Pinterest, the zeros were in the July 28 read. Pinterest numbers have arrived since October 9, 2026: 162 of 232 Pinterest posts published from August 5 to November 2 carry numbers. Pinterest gives business accounts impressions, saves and clicks for each Pin, and Boomp's publishing provider documents Pin analytics, so the zeros are a gap in Boomp's reporting, not evidence that the Pins went unseen.
Limits This is a small sample from one product, so read it as a dated snapshot, not an industry benchmark. TikTok (8 posts) and YouTube (15) are directional only, and anything under about 30 posts here should be read as a hint, not a benchmark. Each platform defines its own views or impressions, so the platform charts compare close but not identical measures. Boomp's analytics keep one current row per post and overwrite it, and the query and totals behind these figures were not kept, so they cannot be recomputed. A later read would be a new measurement with its own date. Boomp corrected its analytics code after this computation. Until September 9, 2026, the code kept the highest past reading of each count instead of the latest one, and it could add reactions on top of likes that already included them, so the figures we have not rechecked may be off by an amount we cannot measure, likely too high on some platforms. Until October 2, 2026, it dropped Threads results whenever a post also went to other platforms with an image or video, so Threads is left out of the performance charts.
Corrections, November 3, 2026 We withdrew LinkedIn's engagement rate of 2.58%. Boomp's counting changed on September 9, 2026, and on November 3, 2026 the data gave anywhere from 1.01% to 5.20% for LinkedIn, depending on the window, with one business holding about two-thirds of LinkedIn engagement. We removed the warning that Instagram's and Facebook's rates may be too high, and we added a dated recheck of each. We added that Pinterest numbers have arrived since October 9, 2026.
Corrections, November 2, 2026 The July 28, 2026 figures still shown are unchanged. We relabeled Instagram's figures as views and stopped calling views reach. We removed three totals that did not match the charts on this page: 972 platform-posts, 10 platforms tracked, and 4.1 platforms connected per business. We withdrew Threads' figures (0.00% engagement and 6 views or impressions per post) and the hook type chart (problem hooks at 4.3%, question hooks at 2.2%), for the reasons given above. We withdrew two conclusions: that the engagement gap shows platform choice makes no difference, and that nobody can tell owners how their Google Business Profile and Pinterest posts did. We added that Boomp corrected its analytics code after this computation.
Sources, read November 2, 2026 Google for Developers, Google Business Profile APIs: Deprecation schedule
Google Business Profile Help, Understand your Business Profile performance & insights
Search Engine Journal, Google Adds Post View Counts To Business Profiles, September 10, 2026
Pinterest Business help, Review Pinterest Analytics
Meta for Developers, Instagram Platform changelog, January 21, 2025 entry
Data collected under Boomp's Privacy policy, which explicitly covers anonymized aggregate research use.
Best platforms for local businesses in 2026How to choose where to post when engagement, reach, and buyer intent do not point to the same channel.Google Business Profile posts still matterWhy Google Business Profile posts are worth keeping up: they sit where someone is already deciding who to call.How often should a local business post?The practical posting cadence most businesses can sustain, plus when daily posting is worth it.Which social media hooks actually work?What the evidence says about opening lines, and the limits on what it can prove.How many Phoenix small business Facebook pages have gone quiet?Outside our customers: on September 21, 2026, 32 of 113 sampled Phoenix-area Facebook pages had no post newer than 90 days.Get ten free finished postsEnter your website and email to see and download ten posts before an account, card, or plan.
Put this data to work for your business
Boomp starts with what your public website can support. See and download ten finished posts, then decide whether you want recurring content and publishing.
Get my 10 free posts