Social media management cost calculator
Compare the real cost of doing social media yourself, hiring a freelancer, hiring an agency, or using done-for-you automation.
What this calculator is good for
Use this when you want to compare software price against owner time, freelancer retainers, agency pricing, and lower-cost done-for-you posting. It is especially useful when the sticker price looks cheap but the time cost is not.
For buyer guidance, pair this tool with the pricing-by-scope guideand the 2026 pricing answer page.
Inputs
Monthly cost
$401
Estimated monthly savings versus the cheapest non-Glow option. Annual savings: $4,812.
| Option | Monthly cost |
|---|---|
| DIY time | $600 |
| Freelancer | $500 |
| Agency | $2,000 |
| Boomp | $99 |
- Boomp cost per planned post: $8.
- DIY is most expensive when content work replaces billable work, sales calls, or customer service.