Social media management cost calculator
Compare the real cost of doing social media yourself, hiring a freelancer, hiring an agency, or using approval-first software.
What this calculator is good for
Use this when you want to compare software price against owner time, freelancer retainers, agency pricing, and lower-cost prepared-for-approval services. It is especially useful when the sticker price looks cheap but the time cost is not.
For buyer guidance, pair this tool with the guide to what a social media manager costs.
Can I use this as an in-house vs agency cost calculator?
Yes. Use the DIY inputs for in-house work: enter the hours you or a team member spend on social media each month and what that time is worth per hour. The comparison against freelancer and agency quotes works the same way.
Inputs
Monthly cost
Estimated monthly savings with Boomp's Core plan versus your cheapest alternative. Annual savings: $5,532.
| Option | Monthly cost |
|---|---|
| DIY time | $600 |
| Freelancer | $500 |
| Agency | $2,000 |
| Boomp (Core) | $39 |
- Boomp plans: Packs $9 a month for ten finished posts you publish yourself, or Core $39, Pro $79 and Max $199 a month with publishing. Every plan writes posts grounded in your own website, and nothing publishes until you approve it, unless you turn on auto approval.
- DIY is most expensive when content work replaces billable work, sales calls, or customer service.
See ten posts made for your business
Boomp is done-for-you social media software. Enter your website and an email, and a link to ten finished posts arrives by email: images, a carousel and a short video. No account or card.
See my 10 free posts