Original data and insights into how local businesses are actually using social media—and what drives real engagement.
An analysis of 13,853 randomized headline comparisons from the public Upworthy Research Archive. Headlines that asked a question drew 9.2% fewer clicks than rival headlines for the same story, and the report gives every rule, count and range, with a CSV.
We analyzed engagement rates, average views or impressions, platform connections, and posting cadence across 23 businesses using Boomp, for posts published from June 1 to July 28, 2026.
September 21, 2026 snapshot: 32 of 113 sampled Phoenix-area Facebook pages had no post newer than 90 days. Exact counts, aggregate data and limits.
November 2026 check: 35 of 76 published claims of fact about Google Business Profile posts named no source. What Google measures, and the numbers that hold up.
November 2026 study: most advice says post on Facebook daily, but measured small businesses posted about twice a week. Sources, data and limits.
November 2026 study: flat-rate posting services had a median entry price of $99 a month, agencies $575, and 11 of 20 agencies hid prices. Data and method.