Original data and insights into how local businesses are actually using social media—and what drives real engagement.
A controlled analysis of 648 small-business posts. Problem-first openings led standard posts at 4.3% average engagement; the report includes group sizes, limitations, and a privacy-safe aggregate CSV.
We analyzed engagement rates, average impressions, platform connections, and posting cadence across 23 local businesses, 972 platform-posts, and 10 connected platforms.
Original data on 578 Phoenix small businesses: 28% of business Facebook pages had not posted in 90 days, and one in four websites links no social profile.
Across 302 Google Business Profile posts Boomp published in 2026, the platform returned no engagement metrics. What that means for local posting.
How often 17 local businesses actually post, why the honest answer is mostly a default setting, and what cadence is worth sustaining.