Original data and insights into how local businesses are actually using social media—and what drives real engagement.
We analyzed engagement rates, average impressions, platform connections, posting cadence, and content-category performance across 16 local businesses, 918+ posts, and 9 platforms.
Original benchmark data from 648 published small-business social posts: problem-first hooks beat questions by 66%, and carousels out-engage video.
Across 302 Google Business Profile posts Boomp published in 2026, the platform returned no engagement metrics at all. What that means for measuring local posting.
How often 17 local businesses actually post, why the honest answer is mostly a default setting, and what cadence is worth sustaining.
A practical 2026 benchmark for what local businesses pay for DIY social media, scheduling tools, freelancers, agencies, and done-for-you automation.