DIY or In-House vs Agency Social Media Cost Calculator
Put a dollar value on the hours you spend planning, writing, designing, scheduling, and second-guessing posts every month.
When to use this tool
This version is best when the real question is whether DIY is still cheaper once you value the owner's time. The same math covers an in-house hire — count their hours instead of yours. If the business is stuck in the blank-calendar loop, this tool helps show when DIY stops being the low-cost option.
For a complete scope comparison, see the pricing-by-scope guide.
Can I use this as an in-house vs agency cost calculator?
Yes. Use the DIY inputs for in-house work: enter the hours you or a team member spend on social media each month and what that time is worth per hour. The comparison against freelancer and agency quotes works the same way.
Inputs
DIY vs outsourcing
Estimated monthly savings with Boomp's Core plan versus your cheapest alternative. Annual savings: $5,532.
| Option | Monthly cost |
|---|---|
| DIY time | $600 |
| Freelancer | $500 |
| Agency | $2,000 |
| Boomp (Core) | $39 |
- Boomp plans: Core $39/month, Pro $79/month, Max $199/month. Every plan drafts posts grounded in your own website, and nothing publishes until you approve it.
- DIY is most expensive when content work replaces billable work, sales calls, or customer service.
See ten posts made for your business
Boomp is done-for-you social media software. Enter your website to get ten finished posts with images, a carousel, and a short video. See the pack before an account or card.
See my 10 free posts