This job is one landing page for one offer or lead magnet: the AI writes the page, and a page builder you already have hosts it. It is a Skill and Tech job that takes an afternoon, about an hour for the words and the rest for building and testing the page. You give the AI the offer, the person it is for, where they come from and the one action you want them to take. It gives back the full page copy, section by section, with a headline, the body, the button text and the questions a visitor asks before saying yes. You judge it, fix what only you know, paste it into your builder and test it on your phone.
- Shape
- SkillTech
- Sitting
- an afternoon
The shape: Skill and Tech
This job takes two shapes because it has two halves that need different things.
The writing half is a Skill. A landing page is a short argument with one conclusion: press this button. The AI is good at that argument when you give it the facts. It can hold one offer in view, cut everything that does not serve it and write ten headlines in the time it takes you to write one. It does not know your offer, your customer or what you can promise, so the skill is in the brief you give it.
The building half is Tech. The words have to live at an address, load on a phone, carry a form or a button that works, and send the answer somewhere you will see it. That is the page builder's job, whether it is the one inside your website platform or a separate tool you already use. The AI can talk you through the builder and can write simple page code if you ask, but the publishing, the form connection and the test are yours.
What that means for you: write first, build second, and never let the builder's template choose your words. Templates come with sample headlines and section blocks, and it is easy to keep a block because it is there. Start from the copy, then pick the plainest layout that holds it.
What you give the AI
Gather these before you open the chat. Each one removes a guess.
- The offer, in one sentence. What the visitor gets, in plain words. "A free one-page checklist for getting a house ready to sell" or "a 30-minute call to review your bookkeeping setup."
- The one action. Book a call, download the guide, request a quote, buy. One only.
- Who it is for. The kind of person who should say yes, and the kind who should not. The second half matters as much as the first.
- Where they arrive from. The ad, email, post or flyer that sends people to this page, with its exact words pasted in. The page has to keep that promise.
- What happens after they act. Step by step: what arrives, who calls, how soon you usually reply, what it costs if anything.
- The three questions people ask before they say yes. Take them from real emails, calls or messages. These become the page's answers section.
- Your proof, only what is real. Reviews you have permission to use, word for word, with the reviewer's first name if they agreed. Licenses, years in business, the areas you serve. If you have none yet, say so; the page can work without it.
- Your value proposition, if you have one. If you do not, the value proposition job is a good one to do first, because the headline leans on it.
- Words and claims to avoid. Anything you cannot promise, anything your industry does not allow, any phrase you dislike.
What comes back
Paste this brief, then your inputs underneath it.
You are writing a landing page for a small business.
The page has one offer and one action. Nothing else.
Write the page in this order:
1. Ten headline options, each under ten words, in three directions:
the outcome, the problem it solves, and a plain description of the offer.
2. A subheadline, one or two sentences, saying who it is for and what they get.
3. The button text, five words or fewer, saying what happens when they press it.
4. "What you get": three to five short lines, concrete, no adjectives doing the work.
5. "How it works": the steps after they press the button, in order.
6. "Who it is for" and "Who it is not for": two short lists.
7. Answers to the questions people ask before saying yes, one short paragraph each.
8. A closing line and the button again.
If the action is a free download in exchange for an email, keep it short: items 1 to 4, the form, and one answer saying what we will email and how often. Skip the rest.
Rules:
- Use only the facts we give you. If something is missing, ask us instead of inventing it.
- No statistics, studies, testimonials or results we did not give you.
- No urgency we did not give you: no countdowns, no "only a few spots left".
- Plain words a customer would use. No jargon, no hype.
- Keep the promise in our source ad or email exactly. Do not make it bigger.
- Mark anything you are unsure about with [CHECK].
Our inputs:
[paste the offer, the action, who it is for, the source ad or email,
what happens next, the three questions, your proof and the words to avoid]What comes back is the page in reading order, ready to paste block by block into your builder. Read the headlines first and pick one, or ask for ten more in the direction you liked. Then answer any [CHECK] marks in the same chat and ask for the page again with your answers in.
If your builder has no form, make the form or booking link first in a free form or booking tool, or if you want a page outside your site, ask a second question in the same chat.
Now write this page as one HTML file with simple inline styling,
mobile first, with one button that links to [your booking or form link].
Use no outside scripts.Treat that file as a starting point to preview, not a finished site. Most owners get a better result pasting the copy into a builder they already know, because it already handles the address, the form and the phone layout.
How to judge it
A good page reads like you explaining the offer to one person across a counter. A bad one is easy to spot in a minute. Reject it, or push back in the same chat, when you see any of these.
- The headline could sit on anyone's page. "Transform your business today" says nothing. If a competitor could use the same headline unchanged, ask again.
- It asks for more than one action. A call button, a newsletter box and a link to your services page on one landing page split the visitor's attention. Keep one.
- It invents proof. A testimonial you did not give it, a number of happy clients, a percentage, a study. Delete every one, even if it sounds like something true.
- It inflates the promise. Your email said "a short checklist" and the page says "the complete guide." The visitor notices the gap and leaves.
- It adds pressure you did not ask for. Countdowns, "limited spots" and "act now" damage trust when they are not true.
- It sounds like software. "Leverage our solutions" and "Submit" are weaker than "We look at your setup and tell you what to fix" and "Book my call."
- It is long where the ask is small. A free checklist does not need six sections. Ask it to cut to what a visitor needs to decide.
A quick second check: open a fresh chat, paste only the finished page and ask, "As a visitor, what is this offering, who is it for, and what happens after the button is pressed?" If the answer is wrong or vague on any of the three, the page is too.
What stays with you
The AI writes the page. It does not know the four things only you know, and it cannot do the three things only you can do.
It does not know whether the offer is good. A clear page for an offer nobody wants still gets no clicks. If the offer is weak, fix the offer before the copy.
It does not know what you can deliver. Response times, turnaround, what is included, what it costs: every one of these is a promise. Write only what you will keep on your busiest week.
It does not know your rules. Medical, legal, financial and real estate businesses have limits on what they may claim, and some lead magnets need consent wording on the form. Keep anything required, and check claims with whoever advises you on compliance.
It does not know which words sound like you. It gives you range. You pick the headline and cut any line you would never say out loud.
Then the three things only you can do. You build the page in your builder and give it a plain address. You connect the form or button and test it: submit with your own details from your phone, and confirm the answer or the download arrives where it should. And you send people to it, from the ad, email or post it was written for, and answer the ones who act.
A landing page that collects names nobody follows up with is a leak, not a page. Before it goes live, decide who replies and how soon.
An editorial example
This is an invented business, used only to show the method.
Say you run a small bookkeeping practice that works with restaurants. Your offer is a free one-page checklist: "Month-end close for a single-location restaurant." The action is a download in exchange for an email address. People will arrive from a post in a local restaurant owners' group, which says, "We made a short checklist for closing your month."
You give the AI the offer, the action, the post's exact words, and the three questions owners ask you most: is it for one location or more, does it work with the point-of-sale system they use, and will they get sales emails after. You give it no testimonials, because you do not have permission to use any yet.
The page that comes back has ten headlines. You pick "Close your restaurant's month in one sitting," because it matches the post. The subheadline says it is a one-page checklist for single-location owners who do their own books or check their bookkeeper's. The button says "Send me the checklist." The answers section says plainly that it is written for one location, that it is not tied to any one sales system, and what you will email after the download. One [CHECK] mark asks how often you will email, and you answer it.
You paste it into the page builder on your website, connect the form to the email tool you already use, and send yourself the checklist from your phone. It arrives. You post the link in the group. That is the job.
Lead magnet page or offer page
The two kinds of landing page are built the same way and judged differently. Pick the one that matches what you are asking for.
| Lead magnet page | Offer page | |
|---|---|---|
| The ask | An email address | A call, a quote or a purchase |
| Length | Short: headline, what is inside, form | Longer: who it is for, steps, cost or how pricing works, answers |
| The main worry | "Will this mean spam?" | "Is this worth my time or money?" |
| What to answer on the page | What you will email and how often | What happens after they press the button |
| What to test | The download arrives | The booking or quote request reaches you |
If the page carries a form, the forms job cuts it down to the fields you use. If the page sits behind paid traffic, the Meta ads and Google Ads jobs both start from the page's text, so finish this one first. When this one is live, the full list of DIY marketing jobs has the next one.
Of every job on this list, social media is the one that comes back every week, and Boomp is software that does that one for you. See ten posts made from your website, free
