Your First 90 Days of Marketing With AI
You are the whole marketing department. Here is what to improve first, in what order, and how to use AI for each step.
How to use this page
Work on one area at a time, in this order. Each area reuses the words from the one before, so the order saves you rewriting.
Use the AI you already pay for: ChatGPT, Claude, Gemini or Copilot. The AI writes the first draft. You check every fact, price and promise before anything goes out.
Before you start, give the AI a short brief about your business once, so every prompt below starts already knowing you.
This page is the order of work across seven areas. For ninety days spent on one channel, use the marketing plan job.
Days 1 to 7
The offer
What to improve
One main offer, written down: who it is for, what it includes, how the price works, and the one next step a customer takes.
Why now
Every later area repeats these words. The homepage, the Google profile, the review request, the service pages, the emails and the posts all point back to this offer. Settle it first and you write the rest once.
What to give the AI
- Your current list of services and prices
- What your last ten customers bought (no names needed)
- The questions people ask before they buy
- Who you would rather not work with, and why
The prompt
I run [type of business] in [city]. Below are my services and prices, what my last ten customers bought, and the questions people ask before they buy.
Help me write one main offer. Give me:
1. Who it is for, in one sentence a customer would say about themselves.
2. What is included, as a short list.
3. How the price works. Leave the numbers for me to fill in.
4. The one next step a customer takes, such as a call, a booking or a quote.
Use only what I give you. If something is missing, ask me before you guess.
[Paste your material here]Check before you use it
- Everything listed is something you deliver today, not something you plan to.
- The price still works in your busiest month.
- You can answer the next step within one business day.
- It promises nothing you do not control, like sales or rankings.
Done when
You can say the offer in two sentences, and someone outside the business can repeat back who it is for and what to do next.
Days 8 to 14
Homepage promise and hero
What to improve
The top of your homepage: the headline, the line under it, and one button. Together they say what you do, who it is for, where, and what to do next, in the words of your offer.
Why now
Every other area sends people here: the Google profile, review replies, service pages, emails and posts. Fix the place people land before you send more of them to it.
What to give the AI
- The offer from days 1 to 7
- The words at the top of your homepage now
- Words your customers use, copied from reviews, emails or call notes
- The towns or areas you serve
The prompt
Here is my offer, the current top of my homepage, and words my customers use. Rewrite the top of my homepage.
Give me five versions, each with:
- A headline under ten words that names the service and the place.
- One line under it that says who it is for and what happens next.
- A button label of two to four words that matches my next step.
Use plain words my customers would use. No wordplay. No claim I cannot prove.
Offer: [paste]
Current homepage top: [paste]
Customer words: [paste]Check before you use it
- Someone who reads only the top can say what you do and where.
- The button goes to the next step from your offer.
- Every claim is true, and you could prove it.
- It sounds like you on the phone, not like an ad.
Done when
The new headline, line and button are live, and they use the same words as your offer.
Days 15 to 21
Google Business Profile
What to improve
Your primary category, services, description, hours and photos, all matching the words on your homepage.
Why now
For many local searches, people see your Google profile before your website. With the offer and homepage settled, the profile can say the same thing in the same words, and the reviews you ask for next land on a complete profile.
What to give the AI
- The new top of your homepage
- Your offer
- The categories Google suggests, copied from the profile's edit screen
- Your hours, phone number and service area
The prompt
Here is my homepage text, my offer, and the categories Google lets me choose from.
1. Suggest one primary category and up to three more, with one line on why for each.
2. Write a profile description under 750 characters. Start with what I do and where. Use the same words as my homepage. No links, no prices, no sales offers.
3. List my services the way a customer would search for them, each with a one-line description.
Homepage: [paste]
Offer: [paste]
Categories Google offers: [paste]Check before you use it
- The categories describe what you are, not what you wish you ranked for.
- Hours and phone number match your website exactly. If customers never come to you, the address stays hidden and you list a service area.
- The photos are yours, recent, and show real work.
- The description says nothing your homepage does not.
Done when
Your categories, services, description and photos are updated, and the profile and homepage describe the business in the same words.
Days 22 to 30
Google reviews
What to improve
A short review request that goes to every customer after the job, and a reply to every review, good or bad.
Why now
Your profile is ready to receive them. Reviews build slowly, so the habit starts now and keeps running through day 90 and after. Google does not allow asking only happy customers or offering anything in return, so the request goes to everyone.
What to give the AI
- Your review link, from your Google Business Profile
- Two or three messages you have sent customers, so the request sounds like you
- When a job usually counts as finished, so you know when to send it
The prompt
Write a short review request I can send to every customer after a job, once as a text and once as an email.
- Thank them for one specific thing. Leave a blank for me to fill in.
- Ask for an honest review on Google.
- Include my review link once: [link]
- Offer nothing in return. No discount, gift or contest.
- Keep the text under 60 words and the email under 100.
Write it the way I write. Here are two messages I have sent customers:
[paste]Check before you use it
- It goes to every customer, not only the ones you expect to be happy.
- Nothing is offered in return for a review.
- Texts go only to customers who agreed to get texts from you.
- The link opens your review form when you tap it on a phone.
- Replies never share private details. In health care, law or finance, check your privacy and professional rules before you ask or reply.
Done when
Every finished job gets the request within two days, from a checklist or an automation, and every review so far has a reply.
Day 30 check-in
By day 30: one offer, a homepage that says it, a complete Google profile, and a review request going to every customer.
Days 31 to 60
Search: SEO and AEO
What to improve
One strong page for each main service. The title and the first lines say the service and the place. The page answers the questions people ask before they buy: what it is, how it works, how the price works, how long it takes, how to choose a provider, and where you work.
Why now
Search takes the longest to pay off, so it gets the longest block. It also needs the earlier work as proof: a clear offer, a homepage that matches it, a complete profile and recent reviews. AEO, answer engine optimization, means making those pages easy for AI tools like ChatGPT and Google's AI answers to understand and quote.
What to give the AI
- Your offer, and the current page for the service if you have one
- The questions customers ask before they book, from emails, calls and reviews
- Numbers only you have: how long a job takes, your price range, how many you have done
- The towns or areas you serve
The prompt
I want one page on my website for [service] in [city]. Below are my offer, my current page, the questions customers ask before they book, and facts only I know.
Write an outline first, then a draft:
- The title and the first two sentences name the service and the place, plainly.
- Answer each customer question in its own short section, in their words.
- Add a section on how to choose a provider for this service, fair to everyone.
- Use my real numbers where they fit. Do not invent any numbers.
- End with the one next step from my offer.
Mark any sentence you are unsure of with [CHECK].
[paste]Check before you use it
- Every number is yours, and you measured it.
- Nothing ranks you above other named businesses.
- The how-to-choose section would still be fair if a competitor read it.
- Every [CHECK] mark is resolved or cut.
Done when
Each main service has one live page that answers the questions customers ask, linked from your homepage, and you count calls, form fills and booked jobs each month.
Day 60 check-in
By day 60: one page for each main service, linked from the homepage, and a monthly count of calls, form fills and booked jobs.
Days 61 to 75
Email marketing
What to improve
A welcome email that greets everyone who joins your list, and one monthly email built from a page you already have.
Why now
By now you have an offer, a homepage, reviews and service pages, so email is rewriting, not inventing. Email reaches people who already know you, and it sends them back to the pages you built.
What to give the AI
- One service page from days 31 to 60
- Where people join your list, and what they were promised
- One email you wrote yourself, so the drafts sound like you
- The next step from your offer
The prompt
Write two emails for my business.
1. A welcome email for someone who just joined my list. Say who I am in one line, what they will get from me and how often, and link once to [page].
2. A monthly email built from the page below. Pick one useful idea from it, keep it under 150 words, and link once back to the page.
For each, give me a subject line under 50 characters and a preview line. Plain words, my voice, no hype.
The page: [paste]
An email I wrote: [paste]Check before you use it
- Every fact comes from the page.
- Each email has one link, and it works.
- Everyone on the list asked to hear from you.
- Your email tool adds the unsubscribe link.
Done when
The welcome email sends by itself when someone joins, and the first monthly email has gone out with a date set for the next one.
Worked example
Example: one service page into one email and three posts
An example written for this page. Mesquite Ledger is a made-up business. It is not a customer, and nothing here is a result.
The page the owner already has
Monthly bookkeeping for restaurants in Tempe
We do monthly bookkeeping for independent restaurants in Tempe. Each month we reconcile your bank and card accounts, match your point-of-sale deposits to your sales, and track tips and payroll. You get a one-page report by the 10th: what came in, what went out, and what changed. Most owners come to us after a year of catching up at tax time. The next step is a 20-minute call, and we quote a flat monthly fee after it.
The prompt it used
Here is a page from my website. Write one email to my list and three social posts from it.
- Use only the facts on this page.
- The email links once, back to this page.
- Plain words, no hype.
[Paste the page here]The email
- Subject
- What your bookkeeper should send you each month
- Preview
- One page, by the 10th.
Hi [first name],
A restaurant owner should not have to wait for tax season to know how the month went.
Each month, our restaurant clients get one page by the 10th: what came in, what went out, and what changed. Behind that page, we reconcile the bank and card accounts, match point-of-sale deposits to sales, and track tips and payroll.
If you catch up once a year instead, here is how monthly bookkeeping works: [link to the page]
[Your name], Mesquite Ledger
The three posts
- Do you know how last month went, or will you find out at tax time? Our restaurant clients in Tempe get one page by the 10th: what came in, what went out, and what changed.
- What monthly bookkeeping for a Tempe restaurant includes: bank and card accounts reconciled, point-of-sale deposits matched to sales, tips and payroll tracked, and a one-page report by the 10th.
- Most restaurant owners who call us have spent a year catching up at tax time. If that sounds familiar, the first step is a 20-minute call. We quote a flat monthly fee after it.
The check
What the owner checked before sending: the report really does arrive by the 10th, tips and payroll are both included, and one line the AI added, that the service saves hours every week, came out because the page never says it.
Day 90 check-in
By day 90: a welcome email, a monthly email, and four weeks of posts made from work you already did.
Keep the plan where you work
The PDF has every phase, a checklist, and a box for your next action. The prompts stay here.
Get the PDFIf you would rather hand some of this off, Kathleen does this work for small businesses each month: see the done-for-you plans, or get ten social posts made from your website, free.
7Days 76 to 90
Social media
What to improve
Posts made from what you already have, your pages, reviews and emails, on a weekly rhythm you can keep for a year.
Why now
Social media is easy to start and hard to keep. Coming last means three months of material is waiting, so no post starts from a blank page, and every post can send people to a page that is ready for them.
What to give the AI
The prompt
Check before you use it
Done when
Four weeks of posts are scheduled, and one time each week is set aside to make the next batch.