Writing a pricing page with AI is a Skill: one prompt turns your real prices, what each one includes and the questions customers ask into three full versions of the page, and the whole job takes one sitting. Gathering the material takes about thirty minutes, the AI takes a few, and picking and fixing the clearest version takes another thirty. A pricing page is the tiers you sell, the names you give them and the few words beside each that tell a customer which one is theirs. The AI is good at the words. You set the prices, and you are the one who picks the clearest version.
- Shape
- Skill
- Sitting
- one sitting
The shape: Skill
This job is a Skill because it turns on one prompt and the material under it. There is nothing to connect and no chain of steps to run. The difference between a good pricing page and a confusing one is mostly what you feed the AI and how fast you can reject a weak version.
Asking for three versions at once is the useful move. One version gives you nothing to compare, so every flaw looks normal. Three versions built on different approaches show you, side by side, which tier names make sense, which descriptions say something, and which layout a customer could scan in ten seconds. Usually the clearest page borrows a little from all three, and that is fine.
Once your material sits in one document, you can run the same prompt again whenever a price or an option changes. That is the part that keeps paying off, because a pricing page is out of date the day a price changes.
What you give the AI
Put all of this in one document before you open the chat. Label each block so the AI knows which parts are fixed facts and which parts it can rewrite.
- Every option you sell, with its real price: the exact figure, how it is billed (once, per visit, per month, per hour) and any minimum.
- What each option includes, in plain lines: the actual work, the number of visits or hours, and the turnaround you hit every week, not the one you hit on a good week.
- What each option does not include: the add-ons people assume are covered and are not, such as travel, materials, rush jobs or weekend work.
- Who usually buys each option: described by their situation ("a renter moving out who needs the deposit back"), not by age or income.
- The questions people ask before they pay: from calls, emails and quote requests, in their exact words.
- Your billing and cancellation terms: deposits, payment methods, refunds, notice periods, contracts or the lack of one.
- Your current pricing page or price list: pasted in full, so the AI can see what you say now.
- What you will not claim: any guarantee you do not honor in writing, any word your industry restricts, and any discount you do not want to offer.
The questions customers ask matter most. A pricing page built only from your price list answers the questions you think about. One built from your customers' questions answers the ones that stop them from buying. If you have not written those down before, our objection handling page walks through collecting them.
What comes back
Paste this prompt, then your material below it.
You are helping a small business write the words on its pricing page.
Use only the material pasted below.
Never change a price, invent a discount, add a guarantee or add an option
that is not in the material.
Write three complete versions of the pricing page.
Each version includes, for every option:
- A short tier name (two or three words) that says who it is for or what it does.
No metals, gems or sizes like Gold, Diamond or Mega.
- The price, exactly as given, with how it is billed.
- One line saying who this option is for.
- Three to six bullets of what is included, in the customer's words.
- One line saying what is not included, if the material lists anything.
- One call to action, such as Book this, Get a quote or Buy now.
Under the options, each version includes a short section answering the
customer questions in the material, one or two sentences each.
Make the three versions different:
1. Version A names tiers by who they are for.
2. Version B names tiers by what the customer gets.
3. Version C is the shortest version that still answers every question.
After the three versions, list every sentence in any version that relies on
something not in the material, so it can be removed.
Then say in one line each which version a first-time visitor would
understand fastest, and why.What comes back is three full drafts of the page, each with tier names, prices, a line about who each option is for, bullets, exclusions and a short question section. Under them sits a list of anything the AI stretched, and a short note on which version reads fastest.
The stretch list is the part to read first. Pricing is where an AI is most tempted to add a friendly "satisfaction guaranteed" or a "most popular" badge that nothing in your material supports. Anything on that list comes out before you judge the rest.
Do not take the AI's pick as your pick. Read all three versions yourself, then decide. If all three feel muddy, the material is usually the problem. Add the real questions customers ask and the things each option leaves out, then run it again in the same chat.
How to judge it
Give each version a minute. Reject it, or the part of it, when you see any of these signs:
- A number changed: any price, count, hour or turnaround that does not match your material exactly, so check every figure against your price list, one by one.
- Names that only rank: if a customer cannot tell from the name alone who the tier is for, the name is doing nothing.
- Tiers that blur together: two options whose bullets mostly match, so a customer cannot see why one costs more.
- A promise you did not make: "guaranteed", "unlimited", "same-day" or "best value" with no line in your material behind it.
- Missing exclusions: a version that drops what is not included reads friendlier and causes arguments later.
- Words customers never use: "solutions", "packages tailored to your needs", "comprehensive" or any phrase you would not say out loud on a call.
- No clear next step: a tier with no call to action, or a call to action that sends people somewhere you cannot answer quickly.
Then do the ten-second test. Show the surviving version to someone who fits your customer, give them ten seconds, then take it away and ask which option they would pick and what it costs. If they get both right, the page works. If they hesitate, the names or the first line under each price need another pass.
What stays with you
The prices are yours. No prompt should set them, and nothing in this job asks the AI to. The page only describes decisions you have already made about what you charge and what you include.
Every line on a pricing page is a promise. Only you know whether you deliver the included items on your busiest week, whether the turnaround holds in your slow season, and whether an exclusion is one you will actually enforce when a good customer asks. Read each bullet as if a customer will quote it back to you, because some will.
Some fields have rules about how prices are shown. Health, legal, financial, insurance and trade businesses can face requirements about fees, estimates, licensing language or what counts as a guarantee. If your field has those rules, check the final page against them before it goes live.
The publish button is yours too. Before it goes up, compare the page with your quote templates, your invoices and anything your staff says on the phone, so a customer hears the same number in every place.
Tiers, a range or a quote
Not every business should show a grid of tiers. Pick the format that matches how your work is actually priced.
| How your work is priced | What the page shows | Why it works |
|---|---|---|
| Most jobs fit a few standard options | Two to four named tiers with exact prices | Customers pick for themselves and arrive already decided |
| Jobs vary, but within a known band | A starting price or a typical range, labeled as typical, plus what moves it up or down | People can tell whether you are in their budget before they call |
| Every job is genuinely different | No figures, but the steps to a quote, how long it takes and what the quote depends on | Customers still learn how buying works, even without a number |
When in doubt, show more numbers, not fewer. A clear starting price filters out people who were never going to buy and reassures the ones who were. If you choose a range, the prompt above still works. Tell the AI the page shows ranges, and ask it to write the "what moves the price" lines in the customer's words.
An editorial example
This is an invented business, used only to show the job. Say you run a one-person dog grooming van in a suburban town. You sell three things: a bath and brush at $65, a full groom at $110, and a monthly plan of two full grooms at $205. Customers often ask whether you handle large dogs, what happens if the dog will not sit still, and whether there is a charge to come to their street.
Version A names the tiers by who they are for: Between cuts, Overdue for a cut, Monthly regulars. Version B names them by what the dog gets: Bath and brush, Bath and cut, Two cuts a month. Version C is half the length and puts the travel answer right under the prices.
The stretch list flags a line in Version A that says "stress-free for every dog", because nothing in the material supports it. That line goes.
You keep Version B's names, because a dog owner can read them without explanation. You keep Version C's question section, because it answers the travel question before anyone has to call. You show the result to two neighbors with dogs and ask which option they would pick and what it costs.
That is where the example stops. Nothing here is a real business, a real price list or a real outcome.
Where the page goes next
A pricing page works best when the rest of the site leads to it. The one sentence above your prices should say who you serve and why you, and our value proposition page covers writing that sentence. The pages that send people here should use the same tier names, which website copy with AI can help line up. Keep all three versions in your document, because the runner-up descriptions often make good lines for a quote email or a social post about a new option.
Of every job on this list, social media is the one that comes back every week, and Boomp is software that does that one for you. See ten posts made from your website, free
