Writing an offer or promotion with AI means turning one deal into a name, a headline and fine print a customer can trust. It is a Skill job you can finish in one sitting: the AI gives you five framings of the same offer, you pick one, and it writes the fine print to match. The deal itself is yours to decide before you open the chat. What the AI is good at is the part most owners stall on: saying the same deal five different ways so you can see which one lands. You come out with one named offer, one headline, one paragraph of fine print and a short list of facts to check.
- Shape
- Skill
- Sitting
- one sitting
The shape: Skill
This job is a Skill because it is one reusable brief and one judgment call: save the prompt below, and your next offer starts from it. There is no sequence of steps to coordinate and nothing to connect. The AI does not need your accounts, your customer list or a tool beyond the chat you already pay for. It needs the facts of the deal and a clear instruction to give you options instead of a single answer.
That last part matters. Ask an AI for "a promotion" and it will return one confident version, usually with a borrowed name like "Fall Into Savings" and urgency you never asked for. Ask it for five framings that each lead with a different reason to buy, and you get something you can actually choose from. The skill is in the asking and in the picking. Both take minutes once you know what to look for.
What you give the AI
Gather these before you start. Each one is a fact the AI cannot guess, and every gap you leave gets filled with a guess.
- The deal in one plain sentence. What the customer gets and what they pay. "A second pair of glasses at half price with any full-price frame" is a deal. "A fall special" is not.
- The regular price, if you will compare to one. Only a price you have actually charged.
- The exact start and end. Date, time and time zone.
- The limits. One per customer, new customers only, while appointments last, excludes gift cards, does not combine with other discounts. Whatever is true.
- How to redeem it. A code at checkout, a mention when booking, a printed card, a link.
- Who it is for. The customer you most want to take it up, in one sentence. "Past clients who have not booked since spring" is useful.
- Why now. The real reason the offer exists: a slow month, a new service, an anniversary, a season. Customers trust an offer more when the reason is visible.
- Two or three things you have already written. A past email, a recent post, the about section of your website. These give the AI your voice.
- Words you never use. If "deal," "steal" or "limited time" make you wince, say so.
If you have run an offer before, add what it was and how it went in your own words. "Last spring's ten percent off brought in regulars who would have come anyway" is the kind of note that changes what the AI suggests.
What comes back
The AI returns five framings of your one offer, each with a name, a headline, a one-line description and the reason to buy it leans on. Then, once you pick, it returns the fine print for that framing and a list of every fact it assumed.
Paste this, with your facts filled in:
Act as a careful copywriter for a small local business.
Do not invent any facts, prices, dates or limits.
Where you need a fact that is not below, write [CHECK] instead.
The business: [what you do, where, for whom]
The deal: [one plain sentence]
Regular price, if real: [price, or "none, do not compare"]
Runs: [start date, time] to [end date, time], [time zone]
Limits: [every limit that is true]
How to redeem: [code, mention, link, card]
Who it is for: [one sentence]
Why now: [the real reason]
Our voice: [paste two or three short samples]
Never use these words: [list]
Step 1. Write five framings of this same deal.
Each framing leads with a different reason to buy:
1. the saving
2. the bonus (what they get extra)
3. the reason now (the season or occasion)
4. the person it is for
5. the problem it solves
For each framing give:
- a short name for the offer, under five words, no puns
- a headline under twelve words
- one sentence describing the deal plainly
- the one reason to buy it leans on
Do not change the deal between framings. Only the words change.
Stop after step 1 and wait for my pick.
Step 2, once a framing is picked: write the fine print for that framing.
Plain sentences, no legal tone.
Include the dates with time zone, what is included and excluded,
limits, whether it combines with other offers, how to redeem, and eligibility.
Then list every fact you assumed, so we can check each one.The stop between the steps is on purpose. If the AI writes fine print for all five framings, you get five times the text and you skim it all. Picking first means the fine print is written once, for the offer you will actually run.
If none of the five feels right, say which one came closest and why, and ask for three more in that direction. That second round is usually where the good one turns up.
How to judge it
You can reject a bad result in about a minute. Read the five framings side by side and look for these.
- The deal changed. One framing says "half off," another says "buy one, get one," another adds free shipping you never offered. The framings were supposed to change the words, not the deal. Reject any framing that moved a number.
- Invented urgency. "Only three spots left" or "ends tonight" when you gave no such limit. Delete it. False scarcity is the fastest way to lose a regular's trust.
- A regular price you did not give. If the AI wrote "normally" or "was" next to a number you never supplied, take it out.
- A name that needs explaining. If you have to tell someone what "The Golden Ticket Event" is, it fails. The best offer names say what the deal is.
- Five framings that sound the same. If every headline leads with the saving, the AI ignored the brief. Ask again and point at the list of five reasons.
- Fine print that contradicts the headline. A headline that says "everything" and fine print that excludes half the menu is a common problem, and an expensive one.
- Missing [CHECK] marks. A first draft with no [CHECK] at all usually means the AI guessed where it should have asked. Find the guesses.
A good result reads plainly. A customer could read the headline, read the fine print, and know exactly what they get, what they pay, and when it ends. For a second read of the announcement post before it goes out, the AI post checker flags generic wording and claims that need support.
What stays with you
The AI writes the words. The decisions that carry money and trust stay with you.
The deal itself. Whether to discount at all, how deep, and what it costs you per sale are business decisions. Work out your margin on the offer before you announce it, including what happens if far more people take it up than you expect.
The truth of every comparison. If you say "regular price," it has to be a price you actually charged. In the US, the FTC has published guides for decades on former-price comparisons and on the use of the word "free," and many states add rules of their own. If your offer leans on either, read the rules where you operate before it goes live.
The limits you can honor. "While supplies last" needs a supply you know. "Unlimited" needs to survive your busiest week. Only promise what you can deliver to every customer who says yes.
The people at the counter. Whoever answers the phone or rings up the sale needs to know the offer, the code and the fine print before the first customer asks. An offer the staff has never heard of is worse than no offer.
Ending it on time. Close the offer exactly when you said, and turn off the code. An offer that quietly keeps running teaches customers your deadlines do not mean anything.
The send button. Nothing posts or sends until you have read it against your facts.
An example
This is an editorial example with an invented business, not a customer.
Say you run a small independent bike shop and November is always slow. You decide the deal: a full tune-up booked in November includes a chain clean and new brake pads at no extra charge. It runs from November 1 to November 30, ends at 6 pm local time, one per bike, by appointment only, and does not combine with other discounts. The reason now is plain: winter riders need their brakes before the wet months.
You paste the brief with two of your recent shop posts. The five framings come back. The saving framing leads with what the extras are worth, which you cut, because you never gave it a number. The bonus framing is called "November Tune-Up Plus" with the headline "Book a tune-up in November, and the brake pads are on us." The reason-now framing leads with wet roads. The person framing speaks to commuters, and the problem framing leads with squeaky brakes.
You pick the bonus framing because it says the deal in the name. You borrow the wet-roads line from the reason-now framing for the first sentence of the email. The fine print comes back with one [CHECK] where the AI did not know whether e-bikes are included, so you add "includes e-bikes, excludes hydraulic brake bleeds." The whole sitting takes under an hour, and the offer is ready to go onto your website and into your next email.
Picking a framing
There is no single best framing. There is the one that fits the deal, the customer and the reason.
| Framing | Leads with | Best when |
|---|---|---|
| The saving | How much less they pay | The discount is big enough to notice and your regular price is real |
| The bonus | What they get extra | You would rather protect your price and add value instead |
| The reason now | The season or occasion | The timing is genuine and customers already feel it |
| The person | Who it is for | The offer is meant for one group, like new clients or lapsed ones |
| The problem | What it fixes | Customers buy when something breaks or bothers them |
If you are torn between two, pick the one whose name says the deal. A plain name beats a clever one on a sign, in a subject line and in a hurry.
Once you have the framing, the rest of the promotion follows from it. The email subject lines guide covers announcing it to your list, and a single landing page gives the offer somewhere to live. If you find yourself running the same discount every month, a loyalty program rewards regulars without teaching them to wait for a sale.
Of every job on this list, social media is the one that comes back every week, and Boomp is software that does that one for you. See ten posts made from your website, free
