This job is announcing something new, a product, a service, a class, a location or an offer, across your email list and your social channels, then checking that every piece went out. It is a Workflow job that takes an afternoon: one chat drafts the whole kit, and the rest of the time goes to approving, scheduling and checking. You give the AI the launch facts, who it is for, the channels you use and a few past emails and posts in your voice. It gives back the announcement email, a post for each channel, one or two follow-up emails, and a timed send list. You approve every piece before it sends, and the AI never presses send for you.
- Shape
- Workflow
- Sitting
- an afternoon
The shape: Workflow
A launch is not one piece of writing. It is several pieces that have to agree with each other and go out in the right order: the email, the posts, the follow-ups, and the page they all point to. That is why it takes the Workflow shape.
The AI is good at the drafting part of a workflow. Give it the facts once, and it can write the same launch at five different lengths for five different places without changing the date or the price between them. Doing that by hand is where launches usually go wrong, because the third version gets written from memory and a detail drifts.
The AI is not part of the sending. Your email tool sends the email, each platform or your scheduler publishes the posts, and you are the one who checks the live results. So the workflow has three stages: draft everything in one chat, approve and schedule each piece in its own tool, and check every piece on the day.
What this means for you: keep the AI chat, your email tool and your social accounts open side by side, and finish the page the launch links to before you start. A kit that points to a page that is not ready yet is an easy mistake to make, and a costly one.
What you give the AI
Gather these before you open the chat. The facts block is the part to get exactly right, because every piece in the kit is built on it.
- The launch facts, written once. The exact name of the new thing, the launch date, the price or how to get it, any deadline, and the one link everything points to. Mark this block as not to change.
- Who it is for, in one line. "Existing customers who already book with us" is a different launch from "people in town who have never heard of us."
- Why it matters to them, in one line. The problem it solves or the thing it makes easier, in plain words, from your side of the counter.
- The channels you will use. Your email list, plus the social accounts you actually post on, such as Facebook, Instagram, LinkedIn or a Google Business Profile. Leave out any channel you have not posted on in months.
- Two or three past emails and four or five past posts. The ones that sound most like you. These teach the AI your voice far better than adjectives do.
- Real details the AI cannot know. Why you made this, what a first customer said if they agreed to be quoted, a photo you plan to use and what it shows.
- Anything off limits. Claims you cannot make, names you do not have permission to use, comparisons you would rather avoid.
Leave your subscriber list and any customer's private details out of the chat. The AI does not need them to write the kit.
What comes back
Paste this brief, then your inputs underneath it.
You are drafting a launch kit for a small business.
Write only from the material below. Do not invent features, results, testimonials, numbers or deadlines.
Launch facts (copy these exactly in every piece, never reword them):
[name, date, price or how to get it, deadline if any, the one link]
Who it is for: [one line]
Why it matters to them: [one line]
Channels: [email, plus each social account we post on]
Off limits: [anything not to say]
Return these, in this order:
1. Announcement email: two subject line options under 50 characters, one preview line under 90 characters, a body of 120 to 200 words, and one link.
2. Follow-up email for people who did not open or click, sent 3 days later: a new subject line and a shorter body that does not repeat the first email's opening.
3. Last-call email, only if the launch facts include a real deadline. If there is no deadline, write "skip" and nothing else.
4. One post for each channel listed, sized and toned for that channel, each with the link or a note on where the link goes.
5. A send list: every piece above, the channel, the day and time it goes out, and who sends it.
6. A claims list: every fact or claim in the kit, and where it came from in our material.
Past emails, for voice:
[paste two or three]
Past posts, for voice:
[paste four or five]
Real details:
[paste your notes]What comes back is the whole launch on one screen: two or three emails, a post per channel, a send list with times, and a claims list tied to your notes. Read the claims list first. Anything on it without a source in your material comes out before you read another word.
Then work through the send list in order. Paste the email into your email tool, set links on the linked words inside its editor, send a test to yourself and schedule it. Post or schedule each social post in its own platform or in the scheduler you already use. Set the follow-up email to go only to people who did not open or click, if your email tool can do that; otherwise send it to the whole list with a clearly different subject line.
Last, ask the AI for one more thing in the same chat:
Turn the send list into a launch-day checklist.
For each piece, write one line saying where to look to confirm it went out and what to check there.
That checklist is the final stage of the workflow, and it is the easiest part to skip.
How to judge it
A good launch kit says the same true thing in several places, each at the right length. A bad one is easy to spot in a minute. Reject it, or push back in the same chat, when you see any of these.
- The facts drift. The date says Friday in the email and Saturday in a post, or the price is rounded somewhere. Search the kit for the date, the price and the link, and count that each appears the same way everywhere.
- It invents something. A feature you did not mention, a "customers love it" line with no customer behind it, a number of people on a waitlist. The claims list should catch it; anything without a source goes.
- It makes up urgency. "Only a few left" or "today only" when your facts named no limit. A false deadline at launch teaches your list to ignore your next real one.
- Every post is the email, shortened. If the Instagram caption and the LinkedIn post open with the same sentence, the AI copied rather than wrote for the channel. Ask for a different opening per channel.
- It sounds like nobody. "Exciting news," "we are thrilled to announce" and "game-changing" fit any business and say nothing about yours. Compare it with the past emails and posts you gave it, and ask for the plain version.
- The follow-up repeats the announcement. The second email should give a new reason to look, such as an answer to a question people asked or a detail from the first day, not the same pitch again.
- The link is missing or doubled. One link per email, the same one everywhere, and it should point to the page you finished before you started.
If the kit fails on voice, the fix is usually more of your own writing in the chat, not a longer instruction.
What stays with you
The AI drafts the kit. These parts stay yours, and no AI does them for you.
- The launch itself. Whether the new thing is ready, whether the price is right, and whether the date holds. If any of those move, every piece in the kit has to change with it.
- The page the link points to. It has to be live, say the same facts and work on a phone before the first piece goes out.
- Every fact and every link. Read the date, the price and the link in each piece yourself, even if the AI says it copied them exactly.
- Permission. Whether a customer agreed to be quoted, whether a photo is yours to use, and whether everyone on your list asked to hear from you.
- The send button. You schedule the email, you post or schedule each post, and you decide when. Nothing in this workflow goes out unless you put it there.
- The check on the day. Open the email in your own inbox and click the link. Find each post on its live profile, not in the scheduler. Load the page on your phone. A scheduler that says "published" and a post you can actually see are not the same thing.
- The replies. A launch brings questions in comments and inboxes, and the answers are yours to give, quickly, on launch day.
An editorial example
This is an invented example, not a customer. Say you run a small pottery studio, and you are launching a four-week evening wheel class for beginners.
Your facts block names the class, the start date, the price, the number of seats, the sign-up deadline and the one booking link. Your "who it is for" line says people who have taken a one-night taster and want to keep going. You paste in two past emails, five past posts, a note that one taster student asked for exactly this class and agreed to be mentioned by first name, and a note never to compare the studio to the one across town.
The first draft of the Instagram post opens with "Exciting news." You ask for a different opening per channel, and the second draft opens the Instagram post on a photo of a first wobbly bowl and the LinkedIn post on why evening classes suit people with day jobs. The claims list flags "classes always sell out" as having no source, so you cut it. Because the seat count and the deadline are real, the kit includes a last-call email two days before sign-ups close.
You schedule the announcement for Tuesday morning, the posts for the same day, the follow-up for Friday to people who did not open, and the last call for the following Wednesday. On Tuesday you open the email on your phone, tap the booking link, and find each post on the studio's live profiles. One post is still sitting in the scheduler as a draft, so you publish it by hand. That is the job.
How big the launch should be
Not every new thing needs every piece of the kit. Match the size of the launch to what is actually new.
| What you are launching | What to send | What to skip |
|---|---|---|
| A small change existing customers will notice, such as new hours or a new menu item | One email, one post per channel | Follow-ups and a last call |
| A new product, service or class with no deadline | Announcement email, one follow-up, one post per channel | A last call, since there is nothing to be late for |
| Something with a real deadline or limited seats | The full kit, including the last call | Nothing, but only if the deadline is real |
| A new location or a reopening | The full kit, plus a post on your Google Business Profile | Anything that promises a date you have not confirmed |
If the launch goes to people who have never heard of you, the announcement does far less work than the page it points to, so start with landing pages. For the announcement email's first line, the email subject lines job goes deeper. Once launch week is over, the new thing gets a mention in your next email newsletter. When this one is done, the full list of DIY marketing jobs has the next one.
Of every job on this list, social media is the one that comes back every week, and Boomp is software that does that one for you. See ten posts made from your website, free
