An event takes three pieces of writing: the invite, the talk outline and the recap. It is a Workflow, and the invite and outline take about an afternoon, with the recap as a short second session after the event. You write one brief, paste it into the AI you already pay for, and ask for the three pieces in order in the same chat. The AI drafts all three. You host, which means you supply the facts, give the talk and decide what gets sent.
- Shape
- Workflow
- Sitting
- an afternoon
The shape: Workflow
This job is a Workflow because it is three linked pieces, not one. Each piece depends on the one before it. The invite makes a promise about what guests will get. The talk outline has to keep that promise. The recap reports on what actually happened, so it needs the outline and your notes from the day.
That order matters for how you work. If you ask for the recap first, or write each piece in a fresh chat, you get three documents about three slightly different events. Keep one conversation, feed it one brief, and ask for each piece only when the one before it is settled.
It also means the job splits across time. The invite and outline come before the event, ideally two to three weeks out so people can plan. The recap comes after, within a few days, while the people who came still remember it. Plan for two sittings, not one.
What you give the AI
The brief is the whole job. A thin brief gets a generic invite that could be for any event anywhere. Write these down before you open the chat:
- The event name and format. A talk, a workshop, a clinic, an open house, a panel.
- Who it is for. One line naming the guest, such as "new homeowners in their first year" or "owners of small dental practices".
- The one thing a guest leaves with. A skill, an answer, a checklist, a contact. If you cannot say this in a sentence, the invite will not say it either.
- Date, start and end time, and place. The full address, or the video link if it is online.
- How to say yes. The reply link, the phone number or the email address, exactly as written.
- Price, if any, and what it includes.
- Who speaks or hosts. Names and one line on each, only what is true.
- Your three main points for the talk. Rough notes are fine.
- One real story or example per point. Something you have seen in your own work.
- How long the talk runs, and whether there is time for questions.
For the recap, in the second sitting, add:
- Your notes from the day. Even five lines written that evening.
- The questions people asked, and how you answered them. These are the best material a recap has.
- Any photos you will use, with a line on what each shows.
- The next date, if there is one.
What comes back
Three drafts, in plain text, ready to edit and paste. Here is the brief to paste first, with your answers filled in:
Act as my event writer.
Below is the brief for one event.
Use only the facts in this brief.
If something is missing, ask before you invent it.
Event name and format:
Who it is for:
What a guest leaves with:
Date, time and place:
How to reply or register:
Price and what it includes:
Host and speakers (one true line each):
Three main points of the talk:
One real example for each point:
Talk length and question time:
Step 1: Write the invitation.
Give me a subject line, then a short email of under 150 words.
Open with what the guest leaves with, not with the event name.
Put date, time, place and the reply link on their own lines.
Then write a shorter version of under 60 words for a social post.
Stop after step 1 and wait for my edits.After you have edited and approved the invitation, ask for the outline in the same chat:
Step 2: Write the talk outline.
It must keep the promise the approved invitation makes.
Give me an opening of two or three sentences, the three points in order,
the example under each point, a one-line transition between points,
and a close that tells people what to do next.
Fit it to the talk length in the brief.
Bullets only, no script.After the event, come back to the same chat and paste your notes:
Step 3: Write the recap.
Here are my notes from the day, the questions people asked, and the photos to use.
Write a short email recap of under 200 words for the people who came
and the people who could not, and a social post of under 80 words.
Report what was covered and the best two questions with their answers.
Use only my notes.
Do not say how many people came unless my notes say it.
End with the next date, or with where to reach me if there is none.You get back a subject line and email, a short social version, a bulleted outline and a two-part recap. None of it is final until you have read it against the brief.
How to judge it
You can reject a bad draft in a minute. Look for these:
- Invented facts. A speaker you did not name, a door prize, a "limited seats" line, a parking note, a number of attendees. Anything not in your brief comes out.
- The wrong opening. An invite that starts with "Join us for" and the event name instead of what the guest gets. Ask again with "Open with the benefit."
- Missing logistics. Date, time, place or the reply link buried in a paragraph or left out. A guest should find all four in five seconds.
- An outline that drifts. Points that do not match the promise in the invite, or a fourth point the AI added. The talk has to deliver what the invite sold.
- A script instead of an outline. Full paragraphs you would be tempted to read aloud. Ask for bullets only.
- A recap from the invite. A recap that restates the invitation in past tense, with no question and no detail from the day, means the AI had no notes. Paste your notes and ask again.
- Hype. "Unforgettable", "game-changing", a row of adjectives. Cut it to what happened.
If two of these show up, fix the brief rather than the draft. A better brief fixes every piece that comes after it.
What stays with you
The AI writes words. The event is yours, and so are these parts:
- The facts. Date, time, address, price and the reply link. Check each one against your calendar and your booking page before anything goes out. A wrong time in an invite is the most expensive typo in this job.
- Permissions. Speakers agree to be named. Guests agree to be photographed before their faces appear in a recap. A venue may have its own rules about using its name.
- The stories. The examples in the talk have to be things you have seen. The AI can order them; it cannot know them.
- The talk itself. Rehearse the outline out loud at least once. Say each point in your own words. Time it.
- The notes on the day. Write down the questions people asked, that evening. Without them, the recap is empty.
- The send button. You decide when the invite goes out, to whom, and through what. The same goes for the recap.
A worked example
This is an editorial example with an invented business. Say you run a small bike shop and host a free Saturday morning clinic on fixing a flat.
The brief names the guest as people who ride to work and have never changed a tube. What they leave with: they can fix a flat on the side of the road in under fifteen minutes, with tools that fit in a saddle bag. The three points are getting the wheel off, finding the hole, and putting it back without pinching the new tube. The example under each is something the owner sees at the counter every week, such as the rider who brings in a wheel with the same pinch flat twice.
The invite opens with the fifteen-minute promise, not with the clinic's name. The outline keeps that promise: three points, a hands-on minute after each, then questions. After the clinic, the owner writes five lines of notes and the three questions people asked with the answers given, and the recap is built from those. The shop does not report a headcount, because nobody counted.
Where this fits
An event gives you more than one week of material. The three points in the talk are three posts on their own, and a recap works well as a short carousel, one slide per point; there are formats in our carousel post ideas. The same idea of one source and many pieces is in how to turn one useful idea into a post, an email and a week of social. For the weeks when there is no event to talk about, read what to post when you have no promotions, events or big news. The full list of jobs like this one is on the DIY marketing hub.
Of every job on this list, social media is the one that comes back every week, and Boomp is software that does that one for you. See ten posts made from your website, free
