A blog post with AI is a Workflow job: outline, draft, your read, FAQs, publish, in that order. Plan one sitting of about ninety minutes for one post, start to finish. The AI writes everything; you do the read and press publish. That read is where the post becomes yours, and it is the step that is easiest to skip. Start from one real customer question, give the AI your own notes on it, and end the sitting with a live page, not a draft in a chat window.
- Shape
- Workflow
- Sitting
- one sitting
The shape: Workflow
It is a Workflow because a good post comes from the same five steps run in the same order every time. Outline first, so the AI agrees with you on what the post answers before it writes a word. Draft second, from the outline you approved. Your read third, with the draft open and your own knowledge of the business beside it. FAQs fourth, from the questions the finished post still leaves open. Publish last, in the same sitting.
Skip the outline and the draft wanders. Skip the read and the post says things that are not true about your business. Skip the publish and the work sits in a chat history where nobody finds it.
What that means for you: the steps are fixed, so the second post goes faster than the first. Save the prompts below in a note, and next month you paste them in the same order with a new question. The workflow is the asset, more than any one post.
What you give the AI
Gather these before you open the chat. Each one is something you paste, not a description of it.
- One customer question, in the customer's words. Copy it from an email, a review, a text message or your notes from a call. "How long until we can walk on the new tile floor" beats "flooring tips". If you need a list to choose from, the customer pain points generator gives you a start in your customers' language.
- Your answer, spoken or typed fast. Talk through how you answer that question on the phone, using a voice memo or a dictation app, and paste the transcript. Messy is fine. This is the part the AI cannot make up, and it is what separates your post from the thousand others on the topic.
- The facts the post can use. Your service area, the services you offer by their real names, your hours, any license or certification that matters, and any price range you are willing to state in public.
- One real job or example, if you have it. A short description of a time this question came up and what happened, with the customer's name removed.
- Your site's existing pages. The page names and URLs of your main service pages, so the AI can suggest where the post should link.
- One post or page you wrote yourself. A past email, your About page or a long review reply, so the AI hears how you sound.
If you only have the question and your spoken answer, that is enough for a first post. The rest makes it better.
What comes back
The workflow returns three things across three prompts: an outline, a full draft in markdown, and a short FAQ section with self-contained answers. Paste prompt one with your inputs underneath it, then paste each later prompt in the same chat, one at a time, and answer the AI between them.
Prompt one, the outline:
You are helping a small business owner write one blog post for their own website.
Below: the customer question, the owner's own answer (a rough transcript), the business facts, one real example, our main page URLs, and a sample of the owner's writing.
Write an outline only, no draft yet.
Give the post a working title that contains the customer's question in plain words.
Open with a two-sentence direct answer to the question.
List four to six section headings, each with one line on what it covers.
Under each heading, note which part of the owner's answer it draws from.
Flag any section where you would need a fact we did not give you.
Rules:
Use only the facts below. Do not invent prices, statistics, years in business, awards, reviews or guarantees.
Do not add sections a customer asking this question would skip.Read the outline, cut what does not belong, and reply with your changes. Then paste prompt two:
Write the full post from the outline as revised.
Match the voice of the owner's writing sample: sentence length, word choice, how formal it is.
Put the direct answer in the first two sentences.
Use the owner's own example where it fits, and keep the details they gave.
Write in markdown with H2 headings. Short paragraphs.
Suggest two places to link to our existing pages, with the anchor text.
Where you needed a fact we did not give, write [CHECK: what is missing] instead of guessing.Do your read now, before the FAQs. Then paste prompt three:
Here is the final post after the owner's edits.
List three to five questions a reader would still have after reading it.
Answer each in 40 to 80 words. Each answer must make sense on its own, without the post.
Use only facts that appear in the post. If a question needs a fact that is not there, list it separately and do not answer it.Read the answers the same way you read the draft before they go on the page.
Some site builders accept markdown pasted into a markdown block. If yours does not, ask the AI for the same post as plain text with the headings marked.
How to judge it
You can reject a bad draft in a minute once you know what to look for.
A bad outline:
- Answers a broader question than the one the customer asked.
- Has a section called "Introduction" or "Conclusion" that says nothing.
- Never uses anything from your spoken answer.
A bad draft:
- Opens with throat-clearing, such as "In today's fast-paced world", instead of the answer.
- Could be published by any business in your industry in any town without changing a word.
- Contains a number, a price, a timeframe or a claim you did not give it. Delete these on sight, or replace them with your real figure.
- Uses words you never say to customers, like "solutions", "seamless" or "game-changer".
- Has headings that are clever instead of plain, so a skimmer cannot tell what each section covers.
- Leaves a [CHECK] marker in place. That is the AI doing its job, but the post is not ready until you fill it.
A bad FAQ:
- Repeats a section of the post as a question.
- Has an answer that starts with "As mentioned above".
- Answers a question you would never actually get.
The quick test: read the first two sentences out loud and ask whether a customer who typed that question would know the answer by the end of them. Then read one middle paragraph and ask whether a competitor could have written it. If the first answer is yes and the second is no, the post is close.
What stays with you
The read. This is the one step in the workflow the AI cannot do, and it is not a proofread. Read the draft as the owner: is every fact true, is every promise one you keep, would you say this to a customer standing in front of you. Change what is wrong. Add the one detail only you know, the thing you always tell people that never appears in the generic posts. That detail is usually the reason the post gets read.
The claims. Anything about health, money, safety, legal outcomes or licensing is a claim you are making in public under your business name. If you are in a regulated field, hold the post to the same rules as the rest of your marketing, and check what your board or association allows.
The customer's privacy. A real example helps a post, but the customer did not agree to be in it. Remove names, addresses and anything that identifies them, or ask first.
The publish. Your website login stays with you. You paste the post, add the title and a meta description, add the two internal links, and press publish. Then open the live page on your phone and read the first screen. For the title and description fields, the SEO with AI page covers what good looks like.
The topic list. Which question to answer next is a business decision. Pick the one that comes from people close to buying, not the one that is easiest to write.
An example, made up for this page
Say you run a small tile and flooring installer in a suburban town. A customer emailed last week asking how long they have to stay off a new tile floor. You record a three-minute voice memo answering it the way you would on the phone: the difference between walking on it and putting furniture back, why grout and thinset have different times, and the one mistake you see most, which is a dog walking across it the first night.
The outline comes back with six sections. You cut two that drift into choosing tile, because that is a different question. The draft is clear but states a cure time you did not give it and do not use, so you replace it with what you actually tell customers and the product label guidance you follow. You add the dog story in your own words. The FAQ prompt returns four questions, and you drop one about heated floors because you do not install them.
You publish before you close the laptop, with a link to your tile installation page. None of that is a real business or a real result. It shows the size of one sitting, not what a post will produce.
Where the post goes after it is live
A published post is a page you own, and it can feed everything else. The website-first content workflow explains why the site should come first and the other channels should draw from it. One post usually holds three or four social posts: the direct answer, the mistake you see most, the example, and one FAQ.
Of every job on this list, social media is the one that comes back every week, and Boomp is software that does that one for you. See ten posts made from your website, free
