SEO with AI is a Workflow and Tech job: you export what Google already knows about your site, the AI rewrites titles and meta descriptions and maps internal links, and you publish the changes in your site editor. Plan an afternoon for a site of twenty to forty pages, then a short check-in once a month after that. This page covers the on-page part of SEO: titles, meta descriptions and the links between your own pages. For the keyword step, start with the buyer intent keyword generator, which turns your service into a list of phrases a buyer might type. The AI does the research and the writing. Search Console keeps score.
- Shape
- WorkflowTech
- Sitting
- an afternoon
The shape: Workflow and Tech
It is a Workflow because the job is a fixed sequence you run the same way every time. Export the data, pick the pages, paste the brief, judge the drafts, publish, wait, measure. Skip a step and the result gets worse in a way you will not notice for weeks. Run it in order and the second pass goes faster than the first.
It is Tech because one part is set up once and then left alone: Search Console, once your site is verified, keeps score every day without you. The rest touches your site's settings rather than its words alone. A title tag and a meta description live in a field your visitors never see on the page. Every site builder hides that field in a different place: a page settings panel, an SEO tab, a plugin box under the editor. Internal links live in the body copy, so you edit the page itself. None of it is hard, but you need the login to your site and about ten minutes to find where your builder keeps the fields.
What that means for you: the AI is fast at the writing, and you are the one with the keys. Block the afternoon so you can publish what you approve before you close the laptop. Drafts that sit in a chat window for a week do nothing.
What you give the AI
Gather these before you open the chat. Each one is a file or a paste, not a description of one.
- Your Search Console Performance export. In Google Search Console, open Performance, set the date range to the last three months, and export the Queries and Pages tabs. Choose Download CSV, then unzip the file so you can attach the Queries and Pages files. This is the list of searches your site already shows up for, with clicks, impressions, click rate and average position.
- Your page list. Every page URL on the site with its current title and meta description. Most site builders show these in a page settings or SEO panel; a sitemap, usually at yourdomain.com/sitemap.xml, gives you the URLs.
- Your buyer phrases. Ten to twenty phrases a paying customer would type, from the keyword generator or from what customers say on the phone. Phrases with "near me", "cost" or a town name in them tend to come from buyers.
- The facts the titles can use. Your services by their real names, the towns or areas you serve, your license or certification if it matters to buyers, and your business name as it appears on your Google Business Profile.
- The pages you most want found. Three to five pages that make money: the main service pages, the booking page, the page you send people to on the phone.
- The body text of the pages you want linked. Copy the text of your three to five money pages and your busiest pages, so the AI can choose real sentences to link from.
If you have no Search Console account yet, set one up at search.google.com/search-console today and come back in a few weeks. The rest of this job works without it, but you will have nothing to measure against.
What comes back
You get back three things, as tables you can work down line by line. A new title and meta description for each page you listed, with the old one beside it. A short list of pages that are competing for the same search, so you can pick one owner. An internal link map: which page should link to which, and the exact words to link.
Paste this brief, then attach or paste your files under it.
You are helping a small business improve its search listings.
Attached: a Search Console export (queries and pages), a list of our page URLs with current titles and meta descriptions, the body text of our main pages, our buyer phrases, and our business facts.
Step 1. For each page, name the one search it should answer, using the queries it already gets in the export where possible.
Step 2. Flag any two pages that answer the same search. Say which one should own it and why.
Step 3. For each page, write a new title (about 60 characters, most important words first, business name at the end if it fits) and a meta description (about 150 characters, answers the search in plain words, names one concrete reason to click).
Step 4. Build an internal link map. For each page, list two to four other pages on our site it should link to, the sentence from the page text we gave you where the link fits (or one new sentence to add if none fits), and the exact anchor text. Anchor text must describe the destination page.
Rules:
Use only the facts in our business facts list. Do not invent awards, years in business, prices, reviews or guarantees.
Do not invent search volumes. If you guess at demand, label it a guess.
Do not use the same title or description on two pages.
Return Step 3 as a table: URL, old title, new title, old description, new description.
Return Step 4 as a table: from page, to page, sentence, anchor text.Expect to reject some rows on the first pass. Ask for a second pass on the rows you reject, and say why you rejected them. The AI gets noticeably better once it hears "too salesy" or "we do not serve that town".
How to judge it
Read the title table first, because titles carry the most weight. You can reject a bad row in a few seconds once you know what bad looks like.
A bad title:
- Is stuffed with keywords separated by pipes, so it reads like a list instead of a page.
- Says something your page does not say, which Google tends to replace with its own version.
- Opens with your business name when nobody searches for your business name yet.
- Uses a word you never use with customers, like "solutions" or "premier".
- Matches another page's title almost word for word.
A bad meta description:
- Repeats the title in longer words.
- Promises something you cannot deliver, like "same-day" when you do not offer it.
- Contains a fact you did not supply, such as a number of years, a rating or an award. Delete these on sight.
- Ends in a vague call to action like "learn more today" with no reason to click.
A bad internal link map:
- Links every page to the home page and nothing else.
- Uses "click here", "read more" or the bare URL as anchor text.
- Adds a link in a sentence where it makes no sense to a reader.
- Sends a visitor from a buying page to a background page they do not need.
The test that catches most problems: read the new title and description aloud, then ask whether a stranger who searched that phrase would know what they get by clicking. If the answer is yes and every fact is true, keep it. Google explains how it builds the title in a search result in its title link documentation, which is worth five minutes if a page keeps getting rewritten.
What stays with you
Some parts of this job no AI can do for you, and pretending otherwise is how sites end up worse.
The facts. The AI only knows what you told it. Every license number, service area, years-in-business figure or guarantee in a title or description is a claim you are making in public. Check each one against the truth before it goes live.
The choice of which page owns a search. When two pages compete, the AI can tell you they compete, but only you know which one you want a customer to land on. Usually it is the page closer to a booking.
The publishing. The AI cannot log into your site builder. You paste each title and description into its field, add each link in the editor, and save. Then check the live page: view the page source or use a browser extension to confirm the new title is there.
The patience. Search changes are slow. Google has to recrawl a page before the new title shows up, and a fair read of the results takes four to eight weeks. Changing the same titles again after a week erases what you would have learned.
The scorekeeping. Write down the date you changed each page. In four to eight weeks, open the Performance report, filter to those pages, and compare against the same span before the change. That record is what makes the next round smarter than this one.
An example, made up for this page
Say you run a two-person pet grooming business in a mid-sized town, with a website of twelve pages. Your Search Console export shows your mobile grooming page appearing for "mobile dog grooming" plus your town name, but the title on that page just reads "Services". The AI suggests a title that names mobile dog grooming and the town, and a description that says you come to the house and lists the two breeds you specialize in, both facts from your list. It also notices your blog post about matted coats and your de-shedding page both answer "how to fix a matted dog", and suggests the de-shedding page own that search while the blog post links to it with the anchor "de-shedding and dematting appointments". You reject one description that claims "award-winning", because there is no award. You publish eleven titles, nine descriptions and fourteen links in one afternoon, and write the date in a note.
None of that example is a real business or a real result. It shows the size and shape of an afternoon, not what it will produce.
Which part to do first
If you only have an hour, do not try the whole job. Pick the part that matches what your export shows.
| What your Search Console export shows | Do this part first |
|---|---|
| Pages with many impressions and a low click rate | Titles and meta descriptions for those pages |
| Two pages showing up for the same queries | Pick an owner, then link the other page to it |
| Important pages with almost no impressions | Internal links pointing to those pages from your busiest pages |
| Very few queries at all | Start with the keyword step and the page list, then wait for data |
For the bigger picture of how search engines and AI answers read a small business site, the guide to AI search optimization for local businesses covers what this page leaves out. And if your site has fewer than ten pages, planning them in topic clusters first makes the internal links obvious.
Keep it running
Once the first pass is live, the monthly version is short. Export the last month from Search Console. Paste it with the brief above and ask only for Step 1 and Step 2 on new queries. Fix the one or two pages that drifted, add links to any new page you published, and log the date.
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