Facebook page management is five recurring jobs: publishing posts, answering reviews, replying to messages and comments, keeping the page information current, and adding events when you hold them.
In the working estimates below, the posts are most of the hours and the part that most often goes undone.
There are three ways to get it done: yourself with Meta Business Suite for free, a freelance or agency page manager at a typical $300 to $1,000 a month and up, or software that writes the posts from your website, from $9 a month for ten posts you publish yourself to $275 a month with publishing handled.
Whichever you choose, replies and perishable facts such as hours and prices stay with the owner or with a person who knows today's truth.
What managing a Facebook business page involves, week to week
The phrase sounds like one job.
It is five, and they have different rhythms.
1. Posts
This is the visible part.
A page with a last post from four months ago reads as a business that might have closed, and that impression costs you calls.
Two or three posts a week is a pace a small business can hold, and it keeps the page looking open.
Each post is a caption and an image, and the image is the slow part when you make it yourself.
The full case for what to post, and how little is enough, is in the minimum useful posting strategy.
2. Reviews and recommendations
Facebook shows recommendations on the page and in search.
A new one deserves a reply within a day or two, and a negative one deserves a calm reply the same day.
The volume is usually low, but the timing matters more than the volume.
3. Messages and comments
Messenger is where a page visitor asks whether you are open Saturday, whether you take their insurance, or what a job like theirs costs.
A visitor who asks a question expects an answer the same day, and the sooner the better.
This job is small in minutes and large in consequences, because an unanswered message is a lost customer who was already on your page.
4. Page information
Hours, address, phone, website, services, price range and the About text.
These change a few times a year and go wrong when nobody owns the update.
A holiday week with the wrong hours undoes a month of good posts.
5. Events
If you hold classes, open houses, tastings or sales, a Facebook event gives them a page of their own and a reminder to people who said they were interested.
This is the least frequent job and the easiest to skip when nothing is scheduled.
How much time it takes
Plan the week honestly before you decide who does it.
These are working estimates for a single-location business posting two or three times a week, not a survey.
| Job | If you do it all yourself | If the posts are made for you |
|---|---|---|
| Posts, writing and images | 1.5 to 3 hours a week | 10 minutes a week to approve, or none |
| Scheduling and publishing | 20 to 30 minutes a week | None on Core or done-for-you; 20 minutes on Packs |
| Reviews | 10 minutes a week | 10 minutes a week |
| Messages and comments | 10 minutes a day | 10 minutes a day |
| Page information | 15 minutes a month | 15 minutes a month |
| Events | 15 minutes per event | 15 minutes per event |
| Weekly total | About 3 to 4.5 hours | About 1 to 1.5 hours |
The pattern is plain.
Making posts is most of the time, and it is the only job on the list that does not need to know what happened today.
Everything else is small, frequent and needs a person who knows the business right now.
The three ways to get it done, compared
Who does the work is the axis.
Price follows.
| Option | Monthly cost | Who makes the posts | Who publishes | Replies, reviews and page info | Best for |
|---|---|---|---|---|---|
| Yourself with Meta Business Suite | Free | You | You, scheduled ahead | You | Owners who enjoy making posts and can hold three hours a week for a year |
| Software from your website (Boomp Packs) | $9 | The software, from your site | You, from an email link; nothing connected | You | Owners who will post but never want to write or design again |
| Software from your website (Boomp Core) | $39 | The software, from your site | Boomp, after you approve each post in the app | You | Owners who want the posting handled and will spend ten minutes a week saying yes |
| Software with a person approving (Boomp done-for-you) | $275 | The software, from your site | Boomp, with the founder approving | You | Owners who never want to open the app |
| Productized posting service (Feedbird) | $99 for ten posts | See vendor site | See vendor site | See vendor site | Owners comparing a fixed price for ten posts a month |
| Freelance page manager | $300 to $1,000, typical range | A person, from your briefing and photos | They publish; you approve | Often included, in their working hours | Owners who need messages answered by someone else during the day |
| Agency | $1,000 and up, typical range | A team | Agency, with your sign-off | Included, with reporting; ads usually in scope | Multi-location businesses that also need ads and reporting |
Feedbird's price was read from its pricing page on September 16, 2026: ten posts a month for $99, with 20 and 30 post options shown without a public price.
Freelancer and agency figures are typical quoted ranges, not a survey; get three quotes and ask which of the five jobs each one covers.
Meta Business Suite is Meta's own free tool for pages and has no fee.
Option one: yourself, with Meta Business Suite
Meta Business Suite is Meta's free tool for scheduling and managing a Facebook page and a linked Instagram account.
It is where the page itself lives, so the other four jobs are done there or on the page.
What it does well.
It schedules posts ahead, so a Sunday hour can cover the week.
The rest of the current feature list is on Meta's own help pages, and it changes often enough that you should read it there.
What it does not do.
It does not write the post or make the image.
The blank page is still yours, every time, and in my experience that is the part that stops owners after the first enthusiastic month.
If you take this road, use the minimum useful posting strategy: current information, local updates and customer questions, at a pace you can keep.
Set a weekly hour for posts and a daily ten minutes for the inbox, and treat the daily ten minutes as the one you never skip.
Option two: a page manager, freelance or agency
A person is the only option that can answer a Messenger question at two in the afternoon while you are with a customer.
That is the thing to buy a person for.
A freelance page manager usually writes and designs the posts from your briefing and photos, schedules them, and watches the inbox during agreed hours.
The typical range is $300 to $1,000 a month depending on post count and whether replies are in scope.
Ask three things before you sign.
Who answers a message at nine at night.
What they say when a customer asks for a price.
How they learn that your hours changed.
An agency adds strategy, ads and reporting, usually from $1,000 a month and often well past it.
For a single-location business with no ad budget, most of that scope goes unused.
For a multi-location business or one running ads, the agency is the right size.
The cost of any person is not only the fee.
It is the monthly briefing: what happened, what is coming, which photos they can use.
When the briefing stops, the posts go generic, and generic posts on a small business page read the same as no posts.
Option three: software for the posts
The posts are the largest job, the most repeatable, and the only one that can be made from what is already written about your business.
That is why software fits here and does not fit the other four.
Boomp reads your public website, writes posts about your business from what the site says, and makes the image for each one.
On paid plans it also makes a carousel and a short video.
The posts are specific because the source is specific.
A post made from your services page could not run for the business across town.
Here is what that looks like from one paying customer, a listing agent on the West Michigan lakeshore, shown without her name.
The software wrote the caption; the opening of the post is quoted below as written.
Excerpt, as written: "The right house in the wrong Saugatuck neighborhood is still the wrong house.
It’s easy to fall for a great kitchen, but the neighborhood does half the work of making you happy.
You have to decide what your day-to-day actually looks like before you even start looking at listings.
Downtown makes sense if you want to walk to coffee and dinner without moving your car.
The areas closer to Oval Beach feel completely different—it’s all about dune views and quiet.
If you want more land and a slower pace, the spots just outside the village toward Douglas are usually the better fit."
Published August 13, 2026.
What software does not do, and should not.
It does not answer your messages.
It does not reply to a review.
It does not know that you are closed next Monday.
Those stay in Meta Business Suite with you, and they take about an hour a week once the posts are handled.
What must stay with the owner
Whoever manages the page, four things do not leave your hands.
Replies that make a promise.
A quote in Messenger, a yes to a booking, a response to a complaint.
Each one is a commitment your business has to keep, so the person making it has to be able to keep it.
Perishable facts.
Hours, prices, availability, who is on staff this week.
A website is a fair source for what you do; it is a poor source for what is true today.
Update these yourself in Meta Business Suite the day they change, and tell anyone posting for you.
Claims with rules around them.
A medical or dental practice describing outcomes, a lender describing rates, an agent describing who a neighborhood is for.
Whoever approves the post carries that check.
On Boomp's Core plan that is you; on done-for-you it is Boomp's founder.
Permissions.
A customer's photo, a partner's logo, a testimonial.
Get the yes before it goes on the page, and keep it.
How to decide in one sitting
1. Write down how many hours you spent on the page last month, and how many posts went out.
If the hours were low and the posts were regular, keep Meta Business Suite and this page has nothing to sell you.
2. If the posts stopped and the inbox still gets answered, the gap is posting.
Software fixes that from $9 a month, and you keep the inbox.
3. If the inbox goes unanswered during the day, the gap is a person.
Hire a page manager and ask the three questions above.
4. If you run ads or several locations, get agency quotes and compare which of the five jobs each one covers.
The three doors at Boomp
Every Boomp plan starts the same way: the software reads your website and writes the posts, with images.
The price follows how much of the publishing you keep.
- Packs, $9 a month.
Ten finished posts by email link.
You publish them to your page, on your schedule, with nothing connected.
- Core, $39 a month.
Twenty posts, one carousel and one video, published to your Facebook page and the other channels you connect after you approve each one in the app.
About ten minutes a week.
- Done for you, $275 a month.
The same content.
Boomp's founder approves every post.
You never open the app.
No ads, no replies, no strategy calls; the inbox stays yours.
No contract on any of the three.
Plans and prices are on the pricing page.
Start with the free door: ten finished posts made from your own website, with no email, account or card, so you can read them against your own site before you hand off anything.
