Facebook for a small business, on this page, is the job of drafting your page posts and your replies in local groups with AI, and it is a Skill job you can finish in one sitting of under an hour. Give the AI your week's real material and the group threads you want to answer, and it returns a batch of post drafts and reply drafts you edit and post yourself. This page covers the drafting only. What to post and how often lives in the minimum useful posting strategy, and the wider job of running a page lives in Facebook page management. The AI drafts. You choose, edit and post.
- Shape
- Skill
- Sitting
- one sitting
The shape: Skill
This job is a Skill because it is one repeatable move: real material goes in, Facebook-ready words come out. There is nothing to install and no chain of steps where one output feeds the next. Once you have a brief that works, you reuse it every week.
What makes it a skill rather than a one-time prompt is that the brief gets better. The first batch will sound too polished, too eager or too much like an ad. You tell the AI what you cut and why, and the next batch starts closer to how you talk. Keep the brief in a note, so each sitting starts from your improved version.
The job has two halves that use the same skill. Page posts are things you say to people who already follow you. Group replies are answers you give to people who asked a question in a local group, usually "who do you recommend for this". Both need your facts and your voice, and both fail the same way when the AI fills gaps with guesses.
What you give the AI
Gather these before you open the chat. The more of your own material you hand over, the less the drafts sound like any other business.
For page posts:
- Three to six photos from the last two weeks, each with one line of context. A finished job, a new product on the shelf, the team on a Saturday. Attach the photos if you like; the line of context tells the AI what a photo cannot show, such as who it was for and why it matters.
- Two or three questions customers asked this month, in their words. These make the best posts, because other customers are wondering the same thing.
- Anything current. New hours, a holiday closure, a booking window, a price change, an event you are at. Current facts are what keep a page from looking closed.
- Three past posts or texts to customers you were happy with. The AI uses them to match your voice.
- The one thing you want people to do next. Call, book, stop by, reply. One per post.
For group replies:
- The group post, pasted in full. The question, plus any detail the person added, such as their neighborhood, their timeline or what they already tried.
- The comments already on it. So the reply adds something instead of repeating it.
- The group rules. Copy them from the group's about section. Note anything about business posts, links and self-promotion.
- How you will disclose. The one plain sentence that says it is your business.
For both:
- Your do-not-say list. Prices you do not post publicly, promises about results, anything your trade or license rules out.
What comes back
Paste the brief below into the AI you already use and fill in the brackets; if you have no group thread to answer today, delete Part 2 before you send it. Run the page-post half once per sitting, then the group-reply half once per thread, in the same conversation so it keeps your voice and corrections.
You are helping a small business owner draft Facebook content.
The owner will read, edit and post everything from their own page or profile.
The business: [what you do, where, for whom]
How the owner writes (match this voice): [paste 3 past posts or texts]
Do not say: [your list]
PART 1: PAGE POSTS
Material from the last two weeks:
- Photos, each with one line of context: [list]
- Customer questions, in their words: [list]
- Current facts (hours, closures, events, booking windows): [list]
The one action to ask for: [call / book / stop by / reply]
Write 5 Facebook page post drafts.
Each one:
- Uses one piece of the material above, and names which.
- Opens with the specific thing, not a greeting or a question to the reader.
- Is 40 to 120 words, in plain sentences, with no hashtags and no emoji.
- Ends with the one action above, said plainly, or with nothing.
- Sounds like the owner talking to a regular customer.
PART 2: GROUP REPLY
Group name: [name]
Group rules: [paste them]
The post: [paste it in full]
Comments so far: [paste them]
Disclosure sentence: [your sentence]
Write one reply that:
- Answers the question asked in the first sentence.
- Adds something the comments do not already cover.
- Uses the disclosure sentence once.
- Is under 80 words, with no link unless the post asked for one.
- Follows the group rules above.
Do not invent facts, prices, results, reviews or customers.
Mark anything you are unsure of with [CHECK].
Under the reply, list in one line each anything in the rules or the thread that makes replying a bad idea.What comes back is five short post drafts, each tagged with the material it came from, and one reply per thread with a short list of warnings. The warnings matter. If the AI flags that the group only allows business mentions on a set day, or that three neighbors have already recommended someone, the right move is to skip that thread.
When the sitting is done, paste back the versions you actually posted, ask the AI what you changed and why, and ask it to fold those changes into the brief. Save the updated brief. That is how the skill improves from week to week.
How to judge it
Read every draft as a customer scrolling past it would. You can reject a bad one in under a minute if you know what to look for.
It could belong to any business. If you could swap in a competitor's name and the post would still work, it has no material in it. Send it back, or cut it.
It opens with a greeting or a quiz. "Happy Monday, friends" and "Did you know" are filler before the point. A good post starts with the thing itself: the finished deck, the new hours, the answer.
It sounds like an ad. Words like "top-notch", "second to none" and "we pride ourselves" mark a draft people scroll past. Facebook posts from a local business read best as a person talking, not a brochure.
It states a fact you did not give it. An AI filling a gap will name a price, a turnaround time, a warranty or a number of happy customers in a confident tone. Delete every fact you did not supply, and check every line marked [CHECK].
The group reply pitches instead of answering. If the person asked how much a job should cost and the draft says "message us for a quote", it skipped the question. A good reply helps even someone who will never hire you.
It carries hashtags, emoji or a stack of calls to action. One clear next step is plenty, and on many posts none is needed.
What stays with you
The AI writes drafts. Four parts of this job stay with you, and they are the parts customers notice.
The material. The photos, the questions and the current facts come from your week. If there is nothing real to post about, a thinner week with one true post beats five invented ones.
Every claim. Hours, prices, availability and anything a customer might hold you to are yours to check before posting. If you work in health, law, finance, real estate or a licensed trade, decide in advance what you will not say in public, and keep it out of every draft.
Reading the group. Each group has its own rules, admins and tone, and rules change. Read a group for a while before you reply there, and reread its rules before each reply. Whether a thread is a fit is your call.
The post button and the conversation after it. You post from your own page or profile. When someone comments on a post or replies to your group answer, that conversation is where trust is built, and it is yours to have. Messages and reviews are part of running a page too; page management covers them.
An editorial example
This is an invented example to show the skill, not a real business.
Say you run a two-person pet grooming shop in a suburb. Your material for the week: four photos (a doodle before and after, a nervous senior dog on the table, a new nail grinder, the shop at opening), two customer questions ("how often should a doodle be groomed" and "can you do a dog who hates the dryer"), and one current fact, that you are closed the Monday after the holiday. You paste three past posts and a text you sent a client last month.
The AI returns five drafts. The best one answers the dryer question in plain words and pairs it with the senior dog photo. One draft says the shop has "hundreds of happy clients", which you never gave it, so you cut the line. One opens with "Happy Friday", so you cut the opening and start with the photo. You keep four and schedule them across two weeks, with the closure post going up the week before the holiday.
Then you open a thread in a local neighborhood group where someone asks for a groomer who is patient with anxious dogs. The rules allow business owners to reply if they say so. The AI's reply answers what to ask any groomer about anxious dogs, mentions your quiet early slot, and uses your disclosure sentence. You trim one sentence and post it from your own profile.
Where this sits with the rest of your Facebook work
Drafting is one part of Facebook for a small business. Deciding what is worth posting and how often comes first, and the minimum useful posting strategy covers it. A page that is set up well makes every post land better; creating a Facebook business page walks through that once. If you want a group of your own rather than replying in other people's, the community page covers starting one. More jobs like this one are on the DIY marketing list. Group replies stay yours either way, because they need you in the thread.
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