A Facebook Business Page takes 10 minutes to create — but most businesses either rush through setup or overthink it into a week-long project.
Here's exactly what to do, step by step.
Before You Start
You'll need:
- A personal Facebook account (required to manage a business page)
- Your business name (as you want it displayed)
- Your logo (at least 170x170 pixels)
- A cover photo (820x312 pixels — your storefront, team, or branded image)
- Your business description (255 characters)
Don't have your description and images ready? Pull them from your own website — the about page and your best project photos are usually enough.
Step 1: Create the Page
- Go to facebook.com/pages/creation
- Enter your business name
- Select your category (start typing and pick from the dropdown — be specific)
- Click Create Page
Step 2: Add Your Profile Photo and Cover Photo
Profile photo: Use your logo. Keep it simple and recognizable at small sizes — Facebook shows it as a circle at 40px in most places.
Cover photo: 820x312 pixels. Use a photo of your business, your team, or a branded graphic. Don't use text-heavy images — they look bad on mobile.
Step 3: Fill Out Your About Section
This is the most important text on your page. You have 255 characters.
The Formula
[What you do] in [where you are]. [One differentiator]. [CTA].Examples
Plumber: "24/7 emergency plumbing in Phoenix. No trip charges, no surprises. Call or book online for same-day service."
Restaurant: "Authentic Thai cuisine in downtown Tempe. Lunch and dinner daily, plus delivery. Order online or stop by."
Salon: "Balayage and vivid color specialist in Old Town Scottsdale. New clients welcome — book your consult online."
Also fill out:
- Phone number
- Email address
- Website URL
- Business hours
- Location (address or service area)
Step 4: Write Your First Post
Don't leave your page empty. Publish at least one post immediately:
- Introduce your business
- Share what you do and who you serve
- Include a photo (posts with photos get more engagement)
A simple "We're now on Facebook! [Business name] is a [what you do] in [city]. Follow us for [updates/tips/offers]." works fine.
Step 5: Invite People to Like Your Page
Facebook lets you invite your personal friends to like your business page. Do this selectively — invite people who are actually potential customers or who might share your page.
The Shortcut: Start From Your Website
If writing the bio from scratch sounds tedious, do not. Your website already says what you do and who you do it for.
- Take the first two sentences of your about page and cut them to 255 characters
- Lead with the service and the city, not with how long you have been in business
- Reuse the same logo everywhere so the profiles read as one business
- Write it once and trim it for each platform's limit rather than starting over
Which platforms are worth claiming →
After Setup: Keep Your Page Active
A Facebook page that hasn't been updated in months sends the wrong message. Advice on how often to post disagrees: in boomp.net's November 2026 review of 49 advice pages, Facebook advice ran from one or two posts a week to five a day. At minimum:
- Post at a pace you can keep every week: tips, photos, updates, promotions
- Respond to messages within 24 hours — Facebook shows your response time publicly
- Reply to reviews — both positive and negative
If consistent posting is the hard part, Boomp writes the posts from your website, and on Core at $39/month it publishes each one after you approve it, unless you turn on auto approval. Getting the right pages set up comes first, and our guide to the platforms customers check covers which ones those are.
