Yes, for the evergreen posts. Boomp is software that reads a restaurant's public website, writes social media posts about the menu, the story, the people and the room, makes the images, and publishes the posts that are approved. It does not handle the perishable side: today's special, a sold-out dish, a closure, an hours change, replies to comments, reviews or messages. Those stay with someone at the restaurant the same day.
What Boomp reads
Boomp writes from what the restaurant's own website says in words: the menu page, the about page, the story, the location and booking pages. It reads the menu when the menu is text on a page of the restaurant's site. A PDF menu, a photo of the menu, a menu on an ordering site or a subdomain, or a menu inside an ordering widget that loads in a frame from another site is not read, so a restaurant whose menu is only a PDF gets posts about what its other pages say. Putting the menu on the website as text fixes that, and helps guests on phones too.
What it writes
Posts that stay true for weeks or months, which is why they can be made ahead:
- the dish and why it is made that way;
- where the ingredients come from, when the site names the supplier;
- the first-timer's guide: what to order, whether to book;
- the room, the patio, the neighborhood;
- the restaurant's own story.
Its brief is the restaurant's own pages, so it has no source for a special, a price or an event the website does not state. Any special, price or event in a draft is a mistake to catch before it goes out.
What a person still checks
Every post should be read against the kitchen before it goes out: the dish is on this week's menu, any price or hours mentioned are today's, and no post makes an allergen or dietary promise. On Core, each post waits for your approval in the app before it goes live. You can turn on auto approval in settings, but leave it off, because menus and prices change. Posts about drinks stay off Google Business Profile, where Google's post rules keep alcohol out of posts; Boomp does not screen for that rule, so it is part of the check.
Plans
- Packs, $9 a month. Ten finished posts by email link. You post them yourself. Nothing connected.
- Core, $39 a month. Twenty posts, a carousel and a video, published to Instagram, Facebook, Google Business Profile and the other connected channels after you approve each one. Google Business Profile gets single-image posts; the carousel and the video go to the channels that take them.
- Done for you, $275 a month. The same content, with Boomp's founder approving each post against your website. Nobody at the restaurant opens the app.
No contract on any of them, and no plan includes ads or replies.
For the whole picture, what to post, which platform does which job and what to measure, read social media for restaurants. To compare Boomp with schedulers and other tools on menu accuracy and approvals, read the restaurant automation tools comparison.
The free door is ten finished posts made from your restaurant's website, with images, a carousel and a short video: enter the website and an email, and the link to the posts arrives by email, with no account or card.
