A webinar or workshop needs three pieces of writing: the teaching outline, the invite and the follow-up. It is a Workflow, and the outline and invite take about an afternoon, with the follow-up as a short second session after it runs. You write one brief, paste it into the AI you already pay for, and ask for the three pieces in order in the same chat. The AI drafts all three. You teach, which means you supply what you know, run the session and decide what gets sent.
- Shape
- Workflow
- Sitting
- an afternoon
The shape: Workflow
This job is a Workflow because it is three linked pieces, and each one depends on the one before it. The outline sets what people will learn or make. The invite promises exactly that, and nothing more. The follow-up reports what happened and gives people the one next step.
The order is different from an in-person event. For a webinar or workshop, the outline comes first. The invite makes a teaching promise, and you cannot make an honest one until you know what fits in the time. An invite written before the outline tends to promise five lessons when the session has room for three.
The job also splits across time. The outline and invite come first, about two to three weeks before the date so people can plan. A reminder goes out the day before and an hour before. The follow-up goes out within a day or two, while people still remember the session. Plan for two sittings.
What you give the AI
The brief is the whole job. A thin brief gets a generic outline that could be anyone's session on the topic. Write these down before you open the chat:
- Webinar or workshop. A webinar teaches; a workshop has people do the work while you guide them. Say which.
- The title you have in mind. A working title is fine; the AI can suggest others.
- Who it is for. One line naming the person, such as "owners of one-person bookkeeping firms" or "new landlords with one rental".
- What they leave with. For a webinar, the one thing they will understand. For a workshop, the finished thing they will have made.
- Your three main points or exercises. Rough notes are fine.
- One real example per point. Something you have seen in your own work, with names left out.
- The total length, and how much of it is for questions or working time.
- Date, start time and time zone. Online sessions draw people from more than one time zone.
- How to register. The registration link, exactly as written.
- Whether you will record it, and whether the replay goes to everyone who registered.
- The takeaway you will send after. A worksheet, a checklist, the slides, or nothing.
- The one next step you want people to take. Book a call, buy the product, join the next session, reply with a question.
For the follow-up, in the second sitting, add:
- Your notes from the session. Five lines written right after it ends is enough.
- The questions people asked, and your answers. These are the best material the follow-up has.
- The replay link and the takeaway file, if you have them.
What comes back
Three drafts, in plain text, ready to edit and paste. Here is the brief to paste first, with your answers filled in:
Act as my writer for one webinar or workshop.
Below is the brief.
Use only the facts in this brief.
If something is missing, ask me before you invent it.
Webinar or workshop:
Working title:
Who it is for:
What they leave with:
Three main points or exercises:
One real example for each:
Total length, and time for questions or working:
Date, start time and time zone:
Registration link:
Recorded, and who gets the replay:
Takeaway sent after:
The one next step:
Step 1: Write the teaching outline.
Give me an opening of two or three sentences that says what people will leave with.
Then the three points or exercises in order, each with its example,
the time each one takes, and a one-line transition to the next.
For a workshop, give each exercise its instructions and the time people work on it.
End with a close that names the one next step.
Fit everything to the total length, with question time protected.
Bullets only, no script.
Stop after step 1 and wait for my edits.After you have edited and approved the outline, ask for the invite in the same chat:
Step 2: Write the invitation from the approved outline.
Promise only what the outline teaches.
Give me three title options, then a registration page blurb of under 120 words,
then an invite email with a subject line, under 150 words.
Open with what people leave with, not with the word webinar.
Put date, start time, time zone and the registration link on their own lines.
Then write two reminder emails of under 60 words each:
one for the day before and one for an hour before, with the join link placeholder.
Then one social post of under 60 words.After the session, come back to the same chat and paste your notes:
Step 3: Write the follow-up email.
Here are my notes, the questions people asked with my answers,
the replay link and the takeaway.
Write one email of under 200 words that goes to everyone who registered,
whether they attended or not.
Thank them in one sentence, give the replay link and the takeaway,
answer the two best questions in two or three sentences each,
and end with the one next step from the brief.
Use only my notes.
Do not say how many people attended unless my notes say it.You get back an outline with timings, title options, a registration blurb, an invite, two reminders, a social post and a follow-up email. None of it is final until you have read it against the brief.
How to judge it
You can reject a bad draft in a minute. Look for these:
- An outline that does not fit the time. Add up the minutes. If the points take the whole hour and question time has vanished, ask again with the length repeated.
- A workshop with no work in it. If every block is you talking, it is a webinar with a different name. Each exercise needs instructions and minutes for people to do it.
- A promise the outline does not keep. An invite that says people will "master" a topic in forty-five minutes, or lists a lesson the outline never covers. The invite can only promise what the outline teaches.
- Invented facts. A guest speaker, a bonus, "limited spots", a certificate, a number of past attendees. Anything not in your brief comes out.
- Missing logistics. No time zone, or a registration link buried in a paragraph. Someone should find the date, time, time zone and link in five seconds.
- A follow-up written from the invite. If it restates the promise in past tense with no question and no answer from the day, the AI had no notes. Paste them and ask again.
- Too many next steps. A follow-up that asks people to book, buy, share and subscribe gets none of them. Keep the one from the brief.
- Hype. "Game-changing", "transformational", a row of adjectives. Cut it to what people learn.
If two of these show up, fix the brief rather than the draft. A better brief fixes every piece after it.
What stays with you
The AI writes words. The teaching is yours, and so are these parts:
- What you know. The examples have to come from your work. The AI can put them in order; it cannot know them.
- The facts. Date, time, time zone and links. Check each against your calendar and your video tool before anything goes out. A wrong time zone in an invite costs you the people who showed up an hour late.
- The session itself. Rehearse the outline out loud once, with a timer. Say each point in your own words. For a workshop, try each exercise yourself first, so you know it fits in the time.
- The tech check. Test the video tool, your sound and your screen share the day before, in the room you will teach from.
- Live questions. Nobody else can answer them in the moment. Write them down as they come, because they become the follow-up.
- Permissions. Tell people at the start if you are recording. Ask before you name an attendee or quote what they said.
- Claims. If you teach in a regulated area, such as tax, health or law, read every line of the invite and follow-up against what you are allowed to say.
- The send button. You decide when the invite, the reminders and the follow-up go out, to whom, and through which tool.
A worked example
This is an editorial example with an invented business. Say you run a small bookkeeping practice and want to host a free one-hour online workshop for owners who do their own books.
The brief names the audience as owners of service businesses who reconcile their own accounts and dread it. What they leave with: last month's bank account reconciled, on their own screen, by the end of the hour. The three exercises are matching the deposits, finding the missing expenses, and writing down the three questions to ask an accountant. The example under each is a mistake the bookkeeper sees in new clients' books every month, described without names.
The outline comes back first, and the bookkeeper cuts it from four exercises to three, because four did not fit with question time. Only then does the invite go out, promising one reconciled month, not "clean books forever". After the session, the bookkeeper writes down the five questions people asked, and the follow-up answers the two most common ones, sends the replay and the checklist, and offers one next step: a short call for anyone who got stuck. The follow-up does not mention how many people came, because the notes did not count them.
Where this fits
A webinar or workshop gives you material for weeks after it runs. The outline can become slides; our page on slide decks covers that step. The takeaway you send is a lead magnet in its own right, and it can keep working on your website long after the replay. Each of the three points is a post on its own, and the method of one source with many pieces is in how to turn one useful idea into a post, an email and a week of social. If you are hosting in person instead, the events page covers the invite, the talk and the recap in that order. The full list of jobs like this one is on the DIY marketing hub.
Of every job on this list, social media is the one that comes back every week, and Boomp is software that does that one for you. See ten posts made from your website, free
