Snapchat for a small business is the job of turning the week's real moments into short Stories and saved posts, and it is a Skill job you can plan in one sitting. Give the AI a list of what is happening this week and it returns a shot list, the words for each Snap and captions for anything worth keeping, in a few minutes; reading and fixing the plan takes about half an hour. The AI plans and writes. You film on your own phone and post from your own account, one moment at a time, across the week. Before you start, ask whether your customers are on Snapchat at all. If they are not, the channel choice note will save you the time.
- Shape
- Skill
- Sitting
- one sitting
The shape: Skill
This job is a Skill because it is one repeatable move: real moments go in, a plan for a week of Snaps comes out. There is nothing to install, no account to connect to the AI and no chain of steps where one output feeds the next. Once you have a brief that works, you reuse it every week with new moments in it.
The Skill is planning, not filming. Snapchat rewards things that look like they were shot a minute ago on a phone, and no AI can be in your shop when the delivery arrives. What the AI does well is the part most owners stall on: deciding what to show, in what order, with which few words on screen. That decision made in advance is the difference between a Story that happens and a week where the app never gets opened.
It also means the skill carries over. A plan built for Snapchat Stories works almost unchanged for Instagram and Facebook Stories, so the same sitting can feed all three if your customers are spread across them.
What you give the AI
The quality of the plan depends on what you paste in. Bring these, by name:
- This week's real moments. Five to ten lines, one per thing that is actually happening: a delivery, a busy Saturday, a new product on the shelf, a job finished, a question three customers asked.
- Who you are talking to. One sentence on the people who follow you or who you want to reach, for example "parents of high school athletes in our town".
- Two or three things you have said before. Old captions, texts to customers or the words on your website's about page, so the AI hears how you talk.
- What you can film. Be honest: "I can film the counter and the workbench, not customers' faces, and I have about ten seconds at a time."
- What is off limits. Prices you do not post, client names you cannot use, claims your trade does not allow.
- One thing you want people to do. Visit this Saturday, reply with a question, follow the account. Pick one.
- The format rules. Tell it the Snaps are vertical, short and read on a small screen, so on-screen text has to be a few words, not a paragraph.
Leave out anything you have not decided. An AI handed a gap will fill it with something that sounds right and is not.
What comes back
You get a plan you can carry on your phone, not finished video. Ask for it in a table or a numbered list so you can follow it while filming.
A good return has, for each day: the moment, a shot list of two to four Snaps, the few words that sit on each Snap, and a note on whether to save it to your public profile or let it expire. For anything you save, it adds a short caption.
Paste this brief, then add your material below it:
You are planning a week of Snapchat Stories for a small business.
I will film everything myself on my phone. You plan and write; you do not invent.
Rules:
- Use only the moments and facts I give you below. If something is missing, write [ASK] instead of guessing.
- Each day: one moment, two to four Snaps, in order.
- For each Snap give: what to film (one short line), how long (in seconds), and the on-screen text (six words or fewer).
- Snaps are vertical and seen on a small phone screen. Keep text short and away from the top and bottom edges.
- Sound like the samples of my writing below. No hype words, no "excited to share", no hashtags.
- Mark each day SAVE (keep on my public profile) or LET EXPIRE. Save only the ones still useful next month.
- For each SAVE day, write a caption of one or two plain sentences.
- End the week with one Snap that asks people to do this one thing: [YOUR ONE ACTION].
- Mark any line that states a price, a date or a claim with [CHECK].
Who I am talking to: [ONE SENTENCE]
What I can film: [WHAT YOU CAN AND CANNOT SHOW]
Off limits: [ANYTHING YOU WILL NOT SAY OR SHOW]
This week's moments:
[FIVE TO TEN LINES]
How I write (samples):
[TWO OR THREE THINGS YOU WROTE BEFORE]Read the plan once, then ask for one change at a time. "Make Tuesday shorter" or "swap Thursday for the delivery" works better than "make it better". When it reads right, copy the table into a note on your phone.
How to judge it
You can reject a weak plan in a minute. Here is what a bad one looks like.
It plans things you cannot film. A shot list that needs customers' faces, a second person holding the camera or a drone shot of the building is a plan for someone else's business. Send it back with your "what I can film" line underlined.
The on-screen text is a paragraph. If a Snap needs more than one glance to read, it will be tapped past. Six words is a good ceiling; anything longer belongs in a saved caption, not on the video.
It sounds like an ad. "Don't miss out", "game-changer" and "check out our" mark a plan written for a brand, not a person. Snapchat is casual, and the words should sound like you talking to a regular customer.
Every day has the same shape. Seven days that each open with a hook and end with a call to action read as a template. A week should mix a behind-the-counter moment, a quick answer, a finished job and a plain "we are open late tonight".
It invents facts. A confident line about a price, an opening time or a past result you did not supply is the AI filling a gap. Delete it, and check every line marked [CHECK] against what is true this week.
It saves everything. If every day is marked SAVE, the AI has not thought about what is still useful in a month. Most Snaps should expire, and that is the point of the format.
What stays with you
The AI writes the plan. Four parts of this job stay with you, and they are the parts people on Snapchat actually notice.
The filming. The moment happens in your business, on your schedule, and you are the one there with the phone. A plan that sits in a note and never gets filmed is not a Story. If the week runs away from you, post one Snap instead of seven; one real moment beats a skipped week.
Permission and claims. Ask before you show a customer, their home, their car or their child, and ask again if you plan to save it to your profile. Check every price, date and promise before it goes on screen. If you work in health, law, finance, real estate or another licensed trade, decide in advance what you will not say in public, and keep it out of every plan.
The replies. When someone sends you a message or replies to a Story, the answer is yours to give, from your own account. That conversation is where a follower turns into a customer, and an AI does not know the person or the job they are asking about.
The post button. You post each Snap in the app when the moment is real. Tools that post to Facebook, Instagram or Google often do not cover Snapchat, so plan on doing this part by hand.
An editorial example
This is an invented example to show the skill, not a real business.
Say you run a small bike repair shop near a college campus. This week a shipment of winter tires arrives Tuesday, you fix a commuter bike with a bent wheel on Wednesday, three students ask how to stop a chain from squeaking, and you stay open late Friday before a holiday weekend. You write those four things down, add "students and staff at the college who ride to class" as the audience, paste two texts you sent customers last month and note that you can film the workbench and your own hands but not customers.
The AI returns a five-day plan. Tuesday is three Snaps: the boxes coming through the door, one tire held up to the camera, and "Winter tires are in" on screen, marked LET EXPIRE. Wednesday follows the bent wheel from the truing stand to spinning straight, marked SAVE, with a two-sentence caption. Thursday is a ten-second answer to the chain question, also marked SAVE. The plan included a price for the tires that you never gave it, marked [CHECK], so you change it to the real one. It also wanted a shot of a student riding away, which you cannot film, so you swap it for the bike on the rack with its tag on.
You keep the table in a phone note, film each piece when it happens, and post it from the shop. Nothing in the week asks for a sale except the last Snap, which says the shop is open late Friday.
Where this sits with the rest of your marketing
Snapchat moments are short-lived by design, so the best use of the sitting is to plan once and let the same moments travel. The Wednesday wheel fix in the example works as an Instagram Story, a short vertical video and a line in next month's email, which is the idea behind content repurposing. If you also post Stories elsewhere, the Stories page covers the same move for those apps, and short-form video covers the longer clips worth keeping. For keeping on-screen text clear of the parts of the screen the app covers, the safe zones guide shows where to leave room.
Of every job on this list, social media is the one that comes back every week, and Boomp is software that does that one for you. See ten posts made from your website, free
