Content repurposing with AI is a Workflow: you turn one idea into a post, an email, a video script and a week of social, and it takes about an afternoon. The AI drafts all five pieces, and the one edit you cannot skip sits in the middle, where it counts. This page covers that one-idea version. If your source is a finished job rather than an idea, turning one finished project into a month of local marketing covers that case. You need the AI you already pay for, one idea worth saying, and the facts that make it yours.
- Shape
- Workflow
- Sitting
- an afternoon
The shape: Workflow
This job is a Workflow because the five pieces are a chain, not a pile. Each one is cut from the one before it.
First the AI sharpens your rough idea into a short outline. Then it writes the long post from that outline. Then you edit the long post until every fact in it is true and every sentence sounds like you. That edit is the middle of the workflow, and it is the only step you cannot skip. After it, the AI cuts the email, the video script and the week of social from the edited post.
The order matters because errors travel downstream. A wrong price, a vague claim or a sentence you would never say, left in the long post, shows up again in the email, again in the script and again in five social posts. Fix it once in the middle and it is fixed everywhere.
Keep the whole job in one chat. The AI then works from the same source each time, and you never have to paste the idea in again. A fresh chat for each piece produces five pieces about five slightly different ideas.
What you give the AI
The idea is the whole job. A thin idea gets a thin post, and five thin pieces after it. Write these down before you open the chat:
- The idea in one sentence. A point you would make to a customer across the counter, such as "most slow drains need a cleaning, not a new pipe".
- Who it is for. One line naming the reader, such as "homeowners in older houses" or "parents booking a first dental visit".
- Why it matters to them. What it costs them in money, time or worry if they do not know it.
- One real example from your own work. A situation you have seen, described without names or private details.
- The three or four customer questions this idea answers. The words customers actually use when they ask.
- The one thing you want a reader to do next. Book, reply, call, read a page on your site.
- The link for that next step, exactly as it is.
- Two or three sentences you have written before, from an old email or post, so the AI can hear how you sound.
- Anything off limits. Prices you do not quote in public, claims your industry does not allow, competitors you do not name.
- Your channels. Which social platforms you post on, and whether you send email at all.
If you have a recording of yourself explaining the idea, a voice memo transcript works even better than the one-sentence version. Paste it in under the idea.
What comes back
An outline and four drafts, in plain text, ready to edit and paste. Here is the first prompt. Type your answers after each colon:
Act as my content editor.
Below is one idea and the facts behind it.
Use only these facts.
If something is missing, ask before you invent it.
The idea in one sentence:
Who it is for:
Why it matters to them:
One real example from my work:
Customer questions it answers:
What a reader should do next, and the link:
Sentences in my voice:
Off limits:
My channels:
Step 1: Turn the idea into a short outline.
Give me a working title, the main point in one sentence,
three supporting points, the example placed under one of them,
and the next step at the end.
Stop and wait for my edits.When the outline is right, ask for the long post in the same chat:
Step 2: Write the long post from the approved outline.
Between 600 and 900 words, for my website.
Open with the customer's problem, not with my business.
Answer the customer questions in plain words, using their phrasing.
Use short paragraphs and plain subheadings.
Match the sentences in my voice.
End with the next step and the link.
Stop and wait for my edits.Now do the middle step yourself. Read the post out loud, fix every fact, cut every sentence you would not say, and paste your edited version back into the chat. Then ask for the rest:
Here is my edited post. It is now the only source.
Build everything below from it, and do not add facts it does not contain.
Step 3: An email to my list.
A subject line, then under 200 words.
Open with one line about the reader, give the main point,
and end with one question they can reply to, plus the link.
Step 4: A video script of 45 to 60 seconds, for me to say to camera.
A hook line in the first five seconds, the main point,
the example in two or three sentences, and the next step.
Write it as talking points to say in my own words, not a speech.
Step 5: A week of social posts, one for each weekday.
Monday a tip, Tuesday a question to readers, Wednesday a common mistake,
Thursday the example as a short story, Friday a reminder with the link.
Each one under 80 words, each with a different first line.
Note which platform each suits best from my channels.You get back an outline, a website post, an email with a subject line, a short script in talking points and five social posts. None of it is final until you have read each piece against the edited post.
How to judge it
Read each piece against your edited post, not against your memory of the idea. A bad result usually shows itself in under a minute.
Reject the outline if:
- The main point is not the idea you gave it, but a broader, safer version of it.
- The example has moved, changed or grown details you did not supply.
Reject the long post if:
- It opens with your business name or a sentence about how important the topic is.
- It contains a number, a price, a time frame or a guarantee you did not give it.
- It answers questions your customers never ask, in words they never use.
- You read it aloud and stop to rephrase more than a few sentences.
Reject the email if it reads like a shorter copy of the post with "Hi there" on top. An email is a note to people who already know you, so it should sound like one.
Reject the video script if it is a paragraph you would have to memorize. Talking points you can glance at once and then say are the goal.
Reject the week of social if:
- Two posts start with the same words or the same structure.
- Any post makes a claim the edited post does not make.
- Every post ends with the same call to action.
- The posts are all tips and nothing asks the reader anything.
When a piece fails, say exactly what is wrong in the same chat and ask for that piece again. "The Wednesday post invents a statistic; rewrite it using only the edited post" works far better than "make it better".
What stays with you
The idea itself stays with you. The AI can sharpen a point you hold, but it cannot tell which point your customers need to hear this month. That comes from the questions you hear at work.
The facts stay with you. Prices, time frames, what your service includes, what your industry lets you claim: the AI only knows what you typed, and it will fill gaps with plausible guesses if you let it. The middle edit is where you catch those guesses.
The example stays with you. A real situation from your own work is what makes the post yours instead of a post anyone could publish. Strip names and private details before you paste it, and check the AI kept it accurate.
The video stays with you. The script gives you the order of what to say, but your face, your voice and your own words do the work. Say it two or three times before you record, then record without reading.
The publishing stays with you. Posting the article, sending the email, uploading the video and scheduling the week of social are separate steps in the tools you already use. Nothing goes out until you press the button.
Which pieces to make if you only have one sitting
Not every idea needs a post, an email, a script and a week of social today. If you are short on time, choose by where your customers already read.
| If most of your customers find you through | Make first | Leave for later |
|---|---|---|
| Your email list | The long post and the email | The video script |
| Social media | The long post and the week of social | The email |
| Search and your website | The long post | Everything else, one piece a day |
| Word of mouth and video | The video script, then the long post | The week of social |
Keep the long post in every row. It is the source the other pieces are cut from, and it keeps working on your website after the week of social has scrolled away.
An example, for illustration
This example is invented, to show the workflow.
Say you run a small bike repair shop. The idea in one sentence: most squeaky brakes need cleaning and adjusting, not new parts. The reader is a commuter who rides to work and worries a squeak means an expensive repair. The example is a type of job the shop sees often: a squeak traced to dirt on the brake surface, fixed with a cleaning and an adjustment. The customer questions are "is my brake about to fail", "do my pads need replacing" and "can this be fixed at home". The next step is booking a brake check on the shop's website.
The outline comes back with the working title "That brake squeak is probably not what you think". The long post walks through why brakes squeak, what a rider can safely check at home, and when to bring the bike in. In the middle edit, the owner removes a sentence the AI added about how long pads last, because it gave a mileage the owner did not supply, and adds the shop's own rule about when a squeak needs a look the same day.
From that edited post, the email asks readers what noise their bike is making, the video script is four talking points the owner says while pointing at a brake, and the week of social runs from a Monday tip on cleaning the brake surface to a Friday reminder with the booking link. Every piece carries the owner's same-day rule, because it went in during the middle edit.
Where to go from here
Run this workflow once a month with one new idea and you build a library of posts on your website, each with its own email, script and week of social. The short version of this method is a good checklist to keep beside you. If your best ideas come from customer questions, turning customer FAQs into a month of social posts uses the same chain with a different source.
Of every job on this list, social media is the one that comes back every week, and Boomp is software that does that one for you. See ten posts made from your website, free
