Daily Instagram and Facebook stories are a Skill job: the AI plans the week's frames, and you shoot and post them each day. Planning seven days of frames takes one sitting of about thirty to forty-five minutes, and posting each day's frames takes a few minutes once the plan exists. The plan tells you what to shoot, what words go on screen and which sticker to add. The pictures come from your actual day, which is the whole point of a story.
Stories usually stall for a small business at the same moment. The owner opens the camera, has no idea what to show, and closes it again. A plan written on Monday removes that moment for the rest of the week.
- Shape
- Skill
- Sitting
- one sitting
The shape: Skill
This job is a Skill because it fits in one conversation and one repeatable pattern. You bring the week's material, you ask for a plan, and you follow it. Nothing has to be approved by anyone else before the next step can start.
The pattern is the skill: one small moment per day, told in three to five frames. The first frame sets up the moment. The middle frames show it happening. The last frame gives the viewer one easy way to respond, usually a sticker.
What makes this a Skill is that the same brief runs every week, and the AI stops at the plan. It decides what each day's moment is and how the frames run. It does not make the frames, because a story made from stock images or generated pictures looks like an ad, and people tap past ads. A shaky photo of today's actual work often gets more replies than a polished graphic, because it shows that someone is there and working.
Stories also differ from feed posts in one useful way. They disappear after twenty-four hours, so they do not have to be perfect. That makes them the right home for work that feels too small for the feed: a delivery, a half-finished job, a question someone asked at the counter. The plan simply makes sure you have something to show every day.
What you give the AI
The plan is only as specific as what you bring. A prompt that says "give me story ideas for a bakery" gets the same ideas every bakery gets. Gather these before you open the chat:
- The week's calendar. Jobs booked, appointments, deliveries, events, a day you are closed. One line each.
- What is new or seasonal. A product back in stock, a service you just added, the weather turning, a holiday that matters to your customers.
- Five real customer questions. From the phone, your inbox, the counter or reviews, written the way the customer asked them.
- What you can film without effort. The workbench, the van, the chair, the shelves, the kitchen, the view from the job site. Name the places you are in every day.
- What you will not show. Customers' faces or homes without permission, prices you do not quote publicly, anything your industry does not allow.
- Where the stories go. Instagram only, Facebook only, or both. Say whether the two accounts are linked.
- The one action you want. Reply with a question, book through a link, visit on a certain day, vote in a poll. Name the link if there is one.
- A sample of how you talk. Two or three recent captions or a short email to a customer, so the words on screen sound like you.
If the week looks empty, look at last week instead. A finished job you never posted is still a story, and so is the answer to a question you got three times.
What comes back
A day-by-day plan for seven days. Each day has a one-line theme, then three to five frames. Each frame names what to shoot, the words to put on screen and, on the last frame, one sticker. It ends with a short list of shots to grab early in the week so you are not hunting for them on Friday.
Here is the brief to paste, with your material filled in:
Act as the planner for my business's daily Instagram and Facebook stories.
Below are my week's calendar, real customer questions and notes on how my business talks.
Use only the facts in these notes.
If something is missing, ask before you invent it.
This week's calendar:
What is new or seasonal:
Customer questions, in their words:
Places and things that are easy for me to film:
Things never to show or say:
Where the stories go:
The one action viewers should take (with the link if any):
A sample of how my business talks:
Plan seven days of stories, Monday to Sunday.
For each day give me:
1. A one-line theme: the single moment this day's stories show.
2. Three to five frames, in order.
3. For each frame: what to photograph or film, in plain words a busy person can follow on a phone.
4. For each frame: the words to put on screen, under ten words, in my voice.
5. On the last frame only: one sticker (a poll, a question box, a quiz, a countdown or a link) and its exact wording. If the stories also go to Facebook, keep the ask in the on-screen words too, in case the sticker does not carry across.
Mix the days: some show work in progress, some answer a customer question, some show a person or a place.
Never ask for a stock photo or a generated image.
Never promise a result, a price or a date not given above.
After the seven days, list the shots to grab early in the week.Read the whole week once. Swap any day that does not match what will really happen, and ask for a replacement day if you need one. Days are cheap to regenerate, and choosing between two is faster than fixing one. Save the brief, and next Monday run it again with the new week's notes.
How to judge it
You can reject a bad plan in under a minute. Look for these:
- A theme that could belong to any business. "Motivation Monday" or "Tip Tuesday" with nothing specific behind it. A good theme names something from your week.
- Frames you cannot shoot. A drone shot, a crowded shop on a slow day, a customer reaction you would have to stage. If you cannot film it with your phone this week, the frame comes out.
- Graphics instead of photos. Quote cards, stock images or "create a branded graphic" on every day. One text frame is fine; a week of them is a slideshow nobody finishes.
- Too much text on screen. A paragraph on a frame. Viewers spend a few seconds on each one, so ten words is already a lot.
- More than one sticker. A poll, a link and a question box on the same story split attention. Keep one, on the last frame.
- An action you cannot fulfill. A discount you never agreed to, a booking link you do not have, a giveaway you are not running.
- Invented facts. A statistic, a customer story, a review or a number you did not give it. Anything not in your notes comes out.
- The same day seven times. If every day is "behind the scenes", the week reads as one long story. Ask for a mix.
If most of the week fails the same way, the notes were thin. Add more from your real calendar and run the brief again.
What stays with you
The AI decides what each day shows and in what order. The stories themselves are yours, and so are these parts:
- The pictures. Only you are at the job site, the counter or the kitchen. Shoot vertically, hold the phone still and get close.
- The safe zones. The top of the frame holds your name and the bottom holds the reply bar. Keep text and stickers in the middle, as our safe zones guide shows.
- Permissions. A customer, a staff member or a customer's home shown on screen agrees first. A child never appears without a parent's clear yes.
- Every claim. Check any price, hour, date or rule on screen before it goes up. Regulated work, such as health, legal, financial or real estate, has rules on what you can claim, and they apply to stories too.
- The posting. You add the frames, place the text and the sticker, and post. If your accounts are linked, check whether the Facebook copy went up too.
- The replies. A poll vote, a question box answer or a direct reply is a person who raised a hand. Answering them is yours, and it is often tomorrow's story.
- The Highlights. On Instagram, the stories worth keeping go into a Highlight before they expire. Deciding which ones belong there is a judgment only you can make.
A worked example
This is an editorial example with an invented business. Say you run a one-person flower shop with a small walk-in counter and local delivery.
The notes for the week list three wedding orders, a delivery run on Thursday and a shipment of dahlias arriving Tuesday. The customer questions include "How long do these last in a vase?" and "Can you deliver the same day?" The places to film are the cooler, the workbench and the delivery van. The one action is to reply to the story with a question.
The AI returns seven days. Tuesday is the dahlia delivery: the boxes arriving, one box opened, a single stem held up, and a poll on the last frame asking which color should go in the window. Wednesday answers the vase question: the stems being trimmed, water going into a clean vase, and a question box inviting the next question. Thursday follows the delivery run from the van to a doorstep, with no customer face and no address shown.
Two days come back with graphics instead of photos, so they get swapped for a day at the workbench. One frame promises a discount the owner never offered, so it comes out. The owner shoots most of the week's frames on the days they happen, using the shot list. Nothing in the plan says how many people replied or what the stories sold, because there is nothing to prove it with.
Stories or feed posts
Both belong in a week, and they do different jobs. The choice is about how long the thing should last.
| Format | Who does the work | Best when |
|---|---|---|
| Stories | You shoot each day from the AI's plan | The moment is small, current or unfinished |
| Feed posts | You or software write a caption and pick an image | The point should still be useful in a month |
| Highlights | You pick from stories before they expire | A story answers something people ask again and again |
For the image specs behind each format, see Instagram image sizes. If you want a story to carry a short spoken clip, the short-form video page plans one in the same way. The full list of jobs like this one is on the DIY marketing hub.
Of every job on this list, social media is the one that comes back every week, and Boomp is software that does that one for you. See ten posts made from your website, free
