This job is a sales page: the long page for one paid offer, the one that takes a reader from curious to ready to pay. It is a Workflow job that takes an afternoon: the AI drafts the page, you read it as a customer would, and the AI fixes what you marked, in that order. You give the AI one offer, the buyer, the price, what is included and the exact words your customers use about their problem. It gives back a full page, section by section, from the headline down to the button and the answers below it. The part that makes it work is the middle step, where you stop being the owner and read it as someone deciding whether to spend money.
- Shape
- Workflow
- Sitting
- an afternoon
The shape: Workflow
It is a Workflow because a good sales page comes from the same three steps, run in the same order, more than once. Draft first, from facts you supply, never from what the AI guesses about your business. Read second, as a customer, with a pen in hand, marking every place you doubt, get lost or want to leave. Fix third, by handing those marks back to the AI one batch at a time.
Then you run the read and the fix again, until a read finds nothing to mark. Two rounds is common. Three is fine.
Skip the read and the page is fluent and wrong: the right shape, with promises you cannot keep and gaps a buyer falls through. Skip the fix and you end up rewriting every section by hand, which is the slow version of the same job.
What that means for you: the steps are fixed, so the second sales page goes much faster than the first. Save the three prompts below in a note. The next time you launch an offer, you paste them in the same order with new facts.
If the ask on your page is small, like an email address for a checklist, you want the shorter landing page job instead. This page is for when the reader is deciding to pay.
What you give the AI
Gather these before you open the chat. Most of them already exist in your inbox, your notes or your head.
- The offer, in one line. What it is, who it is for and what they get. "A three-month bookkeeping cleanup for single-location restaurants" passes. "Our services" fails.
- What is included, as a list. Every deliverable, every session, every file, every limit. Include what is not included.
- The price and the terms. The amount, how it is paid, any deposit, refund or cancellation terms you actually offer.
- How it works, step by step. What happens after someone pays, in order, with rough timing you will keep on a busy week.
- Your buyer, described plainly. Who buys this today, what they were doing before they found you, and what made them start looking.
- Their words. Three to ten lines copied from real emails, calls, reviews or messages where customers describe the problem. This is the most valuable input on the list.
- The worries. The questions people ask before they buy, and the reasons people have given for not buying. If you have done the objection handling job, paste that list.
- Your one sentence. Who you help and why you. If you have done the value proposition job, paste it.
- Proof you have permission to use. Testimonials people agreed to share, real numbers you can stand behind, credentials. If you have none, say so.
- The one action. Buy now, book a call, request a quote. One.
If an item is missing, write "not available" next to it rather than leaving it out. That stops the AI from filling the gap with something plausible and false.
What comes back
Three prompts, one per step. Paste the first with your inputs, then use the second and third as many times as the page needs.
The draft prompt:
You are writing a sales page for one paid offer from a small business.
Use only the facts below.
Do not invent testimonials, client names, results, numbers, guarantees or deadlines.
Where a fact is missing, write [CHECK: what is needed] instead of guessing.
Write the page in this order, with a short heading for each section:
1. Headline and one-line subheadline, with ten headline options in different directions first.
2. The problem, in the customer's own words from the quotes below.
3. The offer: what it is and who it is for.
4. What is included, as a list, plus what is not included.
5. How it works, step by step, after someone pays.
6. The price and the terms, stated plainly.
7. Proof, using only what is listed as permitted below.
8. Answers to the worries below, one short answer each.
9. The button text and the line just above it.
Write in plain, calm language a customer would say out loud.
No hype, no countdowns, no "limited spots" unless the facts below say they are real.
Keep paragraphs short.
Repeat the button after the price section and at the end.
Facts:
[paste your inputs here]What comes back is a full draft, usually long, with ten headline options at the top and a handful of [CHECK] marks where it lacked a fact. Answer every [CHECK] in the same chat before you move on, and ask the AI to put each answer in place.
The customer read is yours, not the AI's. Print the page or open it on your phone. Read it top to bottom as a specific buyer: the one who wrote the most cautious email in your inbox. Write a short note wherever any of these happens:
- You doubt a claim.
- You have a question the page has not answered yet.
- You lose track of what is being offered.
- You would leave the page here.
- A line sounds like nobody you know.
The fix prompt:
Here are notes from reading the page as a customer.
Each note names a section and what went wrong.
Fix only what the notes name.
Keep every other line exactly as it is.
If a note asks for a fact not given, add [CHECK] rather than inventing it.
After the page, list each change you made in one line.
Notes:
[paste your notes here]The change list matters. It lets you see in a minute whether the fix touched only what you asked.
After the last round, one more prompt as a cold check, in a fresh chat with only the finished page pasted:
Read this page as someone deciding whether to buy.
In three lines: what is being sold, who it is for, and what happens after paying.
Then list every question you still have before buying.If those three lines are wrong, or the question list is long, run one more read and fix.
How to judge it
A good draft reads like a calm, informed person explaining one offer to one buyer. You can reject a bad one in a minute when it does any of these:
- It invents proof. A testimonial you never received, a client you never had, a percentage nobody measured. Delete it and tell the AI again that proof comes only from your list.
- It promises what you do not deliver. "Unlimited revisions," "results in 30 days," "same-day replies." Every line about delivery is a promise. Strike any you would not keep on your worst week.
- It hides the price. If the reader reaches the bottom and still does not know what it costs or how pricing works, the page is not finished.
- It manufactures pressure. Fake countdowns and invented scarcity damage trust, and they can break consumer protection rules.
- It describes the business, not the buyer. Paragraphs about your history and your values where the reader wanted to know what happens after they pay.
- It is long without being complete. Five ways of saying the problem, and no answer to the worry everyone asks about.
- It sounds like software. "Leverage," "solutions," "seamless." Your customers do not talk this way, so the page should not either.
The cold check is the second filter. If a fresh chat cannot say what is sold, to whom and what happens next, neither can a buyer.
What stays with you
The AI drafts and fixes. The read in the middle is yours, and so is everything outside the page.
It does not know whether the offer is good. A clear page for an offer nobody wants still sells nothing. If every customer read ends with "too expensive for what it is," the fix is in the offer, not the copy.
It does not know what you can deliver. Scope, timing, what is included and what it costs are commitments. Only you can say which ones hold on a busy month.
It does not know your rules. Health, legal, financial, real estate and other regulated businesses have limits on what they may claim, and refund or cancellation terms often have requirements of their own. Check claims and terms with whoever advises you on compliance.
It does not know which words sound like you. It gives you range. You pick the headline, and you cut any line you would never say to a customer's face.
Then the work no page does. You build the page in the website or page builder you already use. You connect the button to your real checkout or booking tool, and you buy or book once yourself to confirm the payment, receipt and next step all arrive. You send people to it from the emails, posts and conversations where they already know you. And you answer the people who write back with a question before they buy, because some of the best sales happen in that reply.
An editorial example
This is an invented business, used only to show the method.
Say you run a small dog-training business, and you are launching a four-week puppy course for first-time owners. You give the AI the offer, the list of what is included (four group sessions, a printed home plan, one follow-up call), the price and refund terms, how the four weeks run, and eight lines copied from inquiry emails. One of those lines says, "We tried videos and he still pulls on the leash and bites our hands." You list the three worries people raise: whether the puppy is too young, whether both owners need to attend, and what happens if they miss a week. You have two testimonials from past students who agreed in writing to be quoted, and you paste those.
The draft comes back with ten headlines and four [CHECK] marks, including one asking the minimum age. You answer them.
Then you read it as the most anxious owner in your inbox. You mark three places. The price appears before the page has said what the home plan is. Nothing says what happens if the puppy gets sick and misses a session. And one line promises "a perfectly behaved puppy," which no honest trainer promises.
You paste those three notes into the fix prompt. The change list shows three edits and nothing else. A second read finds one more gap: the page never says where the sessions happen. One more fix, then the cold check in a fresh chat returns the right three lines and one question about parking, which you add.
You paste the page into your site's builder, connect the button to your booking tool, book a test seat with your own card and refund it. That is the job.
Sales page or landing page
The two are built from the same inputs and serve different asks. Pick the one that matches what you are asking for.
| Sales page | Landing page | |
|---|---|---|
| The ask | Payment or a real commitment | Usually an email or a small step |
| Length | Long enough to answer every buying question | Short: headline, what is inside, form |
| The main worry | "Is this worth my money?" | "Will this mean spam?" |
| How it is made | Draft, read as a customer, fix, repeat | Draft once, judge, build |
| What to test | A real payment or booking with your own details | The form or download arrives |
If you have real customers willing to be quoted, the case studies job turns them into proof a sales page can use. When this page is live, the full list of DIY marketing jobs has the next one.
Of every job on this list, social media is the one that comes back every week, and Boomp is software that does that one for you. See ten posts made from your website, free
