This job is writing one long-form article and publishing it on a borrowed platform: Medium, Substack or a LinkedIn newsletter. It is a Skill job that takes one sitting: the AI drafts the article from your idea and notes, and you publish it where your readers already are. You give the AI the one point you want to make, your notes and a story from your work, two or three things you wrote yourself and the platform it is for. It gives back a title, a subtitle, a draft of about 600 to 1,200 words and a list of claims to check. You spend about twenty minutes judging and editing it, paste it into the platform's editor, preview it and press publish.
- Shape
- Skill
- Sitting
- one sitting
The shape: Skill
This is a Skill job because the whole of it is writing. There is nothing to connect, no account to wire up and no workflow to automate. The platform's editor is a text box, and the hard part is the article that goes in it.
An article on these platforms is a repeatable piece of writing with a known structure: one point, a story that proves it and a closing that tells the reader what to do with it. That is what an AI does well when it has real material and a clear brief. Once you have a brief that works, you keep it and change only the idea and the notes, so the second article is faster than the first.
What this means for you: the time goes into the thinking before the chat and the editing after it. If you skip the thinking, the AI fills the gap with general advice, and general advice is the one thing these platforms already have too much of.
What you give the AI
Gather these before you open the chat. The article can only be as specific as what you hand over.
- The one point, in one sentence. Not a topic, a claim. "Most small landlords raise rent at the wrong time of year" is a point. "Rent increases" is a topic, and a topic gets you a survey of the subject.
- Your notes on it, as they are. Bullet points, a voice memo transcript, a long reply you once sent a customer about it. Do not tidy them first; that is the AI's part.
- One story from your own work. A job, a mistake, a conversation, a decision you made and why. Describe it without customer names unless they have said yes.
- Two or three pieces you wrote yourself. A past article, a long email, a post that got real replies. These teach the AI how you sound, which matters more than any tone instruction.
- The platform and who reads you there. "LinkedIn newsletter, read by operations managers at small manufacturers" tells the AI more than "make it professional."
- The one next step for the reader. Reply with their own experience, read a related page on your website, subscribe, book a call. One step, with its exact link.
- Facts that must stay exact. Dates, figures you can source, names, and where each one came from.
- Anything off limits. A client you cannot mention, a competitor you will not name, advice you are not licensed to give.
What comes back
Paste this brief, then your inputs underneath it.
You are drafting one long-form article for a small business owner to publish on [Medium / Substack / a LinkedIn newsletter].
Write it from the material below only. Do not add statistics, studies, quotes, examples or claims that are not in the material.
The one point of the article: [one sentence]
Who reads us on this platform: [one or two lines]
The one next step for the reader: [the action and its exact link]
Facts that must stay exactly as written: [list, with sources]
Off limits: [anything not to mention]
Return:
1. Three title options, plain and specific, under 70 characters. No questions, no clickbait.
2. One subtitle under 140 characters that adds to the title instead of repeating it.
3. The article, 600 to 1,200 words:
- State the point in the first two sentences. No opening about the modern world, the times or "in today's landscape."
- Prove it with the story from our work, told with concrete detail.
- Use subheads only if the article runs past 800 words.
- Short paragraphs. No lists of three adjectives. No closing line about a journey.
- End with the one next step and its link, once.
- Write the way we write in the samples below.
4. A list of every claim in the draft, each with where it came from in our material.
5. Anything in our notes you left out, and why.
Platform notes:
- Substack: this goes out as an email and lives as a web page. Make the first paragraph work as an email opening.
- LinkedIn newsletter: readers decide from the title and the opening lines. Make those lines carry the point.
- Medium: readers arrive from topics and search, not from knowing us. Explain any term a stranger would not know.
Our own writing, for voice:
[paste two or three]
Our notes and the story:
[paste them]What comes back is a draft you can read in five minutes, three titles to choose from and a checklist of claims. The checklist is the part that saves you, because it shows where each sentence came from. If a claim has no source in your notes, the AI made it up, and it goes.
To move the draft onto the platform, ask for it once more as plain text with subheads marked and links written out. Paste it into the platform's editor, set the subheads and links there, and add your image in the editor rather than trusting pasted formatting. Then use the platform's preview before you publish.
How to judge it
A good draft says one thing you actually believe and proves it with something that happened. A bad draft is easy to spot in a minute. Reject it, or push back in the same chat, when you see any of these.
- It invents support. A statistic you did not give, a study, a quote from someone famous, a client example you do not recognize. This is the most serious failure, and the claims list should catch it.
- It opens with the world instead of the point. "In today's fast-moving business landscape" wastes the lines most readers see in the feed or the inbox. The point belongs in the first two sentences.
- It makes your claim softer. Your point was "most small landlords raise rent at the wrong time," and the draft says "timing can matter." An article without a position gives nobody a reason to read to the end.
- It sounds like nobody. Words you would never say, tidy lists of three, a final line about growth or a journey. Compare it with your samples; if it does not sound like them, say so and ask again.
- It covers the whole subject. Ten tips on rent, when you wanted one argument about timing. Cut back to the one point and save the rest for the next article.
- It asks for three things. Subscribe, follow, share and book in one ending means none of them happens. One next step.
- It changed a fact you marked exact. A shifted date or rounded figure is a reason to reread every line.
If the draft fails on voice, the fix is usually better inputs, not a better instruction. Give it a longer sample of your writing and try again.
What stays with you
The AI does the drafting. These parts stay yours, and no AI does them for you.
- The opinion. The AI can phrase a point, but it cannot hold one. If you do not know what you think yet, the article is not ready, and no prompt fixes that.
- The story. What happened on the job, what you got wrong, what the customer said. The AI only knows what you told it.
- Every fact and claim. Figures, dates, names and links get checked against their source before you publish. In a regulated field, so does any advice, and the line between general information and advice is yours to hold.
- Permission. Whether a client is happy to be described, whether a photo is yours to use, whether a partner wants the mention.
- The publish button. Preview the article on your phone, click every link, then publish it yourself.
- The replies. Comments and replies on these platforms come from real people, and answering them is a large part of why anyone keeps reading you.
- Which platform keeps the relationship. Readers on borrowed platforms arrive faster, and the platform keeps some of the connection in return. Deciding how much of that you accept is a business decision, not a writing one.
Which platform to publish on
This is a real choice, and the best answer is usually one platform, done steadily. The axis that matters most is who keeps the reader.
| Platform | Best when | Who keeps the reader |
|---|---|---|
| Substack | You want a newsletter with an email list you can take with you | You do: you can export your subscriber list |
| LinkedIn newsletter | You sell to other businesses and your buyers already follow you on LinkedIn | LinkedIn does: subscribers stay inside LinkedIn |
| Medium | You want strangers who follow a topic to find an article | Medium does: followers stay on Medium |
| Your own website | You want the article to work for search on your own domain for years | You do, completely |
A common pattern is to publish the original on your own website, then adapt it for one borrowed platform a few days later with a link back. LinkedIn offers newsletters only to accounts that meet its own conditions, so if the option to create one is missing, publish the piece as a LinkedIn article instead. Our page on blog posts with AI covers the website half of that pattern. If what you really want is a short weekly email to your own list, the email newsletter job is the better fit.
An editorial example
This is an invented example, not a customer. Say you run a small commercial cleaning company that sells to office managers, so a LinkedIn newsletter is where your buyers already are.
Your point is one sentence: offices get cleaned on the schedule that suits the cleaner, not the schedule that suits the people in the building. Your notes are a page of bullets from a month of walk-throughs. Your story is the office you moved from a nightly clean to an early-morning one, because the night crew was vacuuming around people working late and the morning kitchen was where the mess actually piled up. You paste them in with two long emails you once wrote to clients, mark the office and its staff as off limits by name, and set the next step as a reply with their own schedule.
The first draft opens with "In today's hybrid workplace, cleanliness has never been more important." You reject that line and ask for the point first. The second draft opens with the schedule claim, tells the morning-kitchen story in two paragraphs and adds a short section on how to tell which schedule an office needs. The claims list ties every sentence to your notes, except one line about "a recent study," which you delete.
You cut two adjectives, sharpen "schedules can matter" back to your original claim and pick the plainest title. You preview it on your phone, publish it in the morning and answer the first three comments yourself. That is the job.
When the article is out, the content repurposing job turns it into posts for the rest of the week, and the full list of DIY marketing jobs has the next one.
Of every job on this list, social media is the one that comes back every week, and Boomp is software that does that one for you. See ten posts made from your website, free
