Back At You is the better choice when you want every listing marketed without touching it: a post, a video and an ad each time your MLS updates. Boomp is the better choice when you want posts about you and your business, written from your own website, between listings and whether or not you have one. The two products do different jobs. Back At You markets your listings, and Boomp tells people who you are and how you work.
Back At You's social page, read November 11, 2026, says "Back At You Social captures every listing update and turns it into posts, videos, and hyper-targeted ads across every major platform, automatically." Boomp is software that reads a business's public website, writes posts about that business with images, and publishes the ones the owner approves.
Back At You vs. Boomp at a glance
| Question | Back At You | Boomp |
|---|---|---|
| Core job | Listing marketing from your MLS feed, with posts, videos, ads and print | Finished posts made from your public website, published after you approve them on a paid plan |
| Where it starts | Your MLS listings and its own content library | Your public website and an email address |
| Who it is built for | Real estate brokerages, teams and agents | Small business owners in any field, including agents |
| Free starting point | No free trial described | Ten finished posts by email link, with no account or card |
| Agent price | $750 a year plus a $149 activation fee | Packs at $9 a month |
| Commitment | Fees nonrefundable, and a 90-day minimum on monthly billing | No contract on any plan |
| Best fit | Agents with a steady flow of listings | Agents who want posts about their own business and less to manage |
What Back At You does well
Back At You is a credible choice for an agent or a brokerage that wants listing marketing to run itself. Its social page lists these parts:
- Automated listing posts: MLS updates become published social posts.
- Automated listing videos: branded property videos, published to YouTube and your social channels.
- Automated listing ads: campaigns on Meta, Instagram and Google.
- Content posted for you: general posts scheduled for the month, with a calendar you can edit.
- Print: postcards made from the same listing data.
- Templates: hundreds of design templates built for real estate.
The page says agents connect their profiles once at onboarding. It lists Facebook, Instagram, LinkedIn, X, TikTok and YouTube.
Choose Back At You when these statements are true:
- You list homes often enough that listing marketing is most of your marketing.
- You want an ad to start for each new listing without setting it up.
- You want listing videos made from your listing photos.
- Your brokerage or team already uses it, or wants one system for every agent.
- You are comfortable with a yearly plan.
Back At You pricing: read the terms as well as the price
Back At You's pricing page, read November 11, 2026, lists these options:
| Buyer | Listed price | What the page says |
|---|---|---|
| Individual agent | $750 a year, plus a $149 one-time activation fee | Social media management, content posted for you, listing videos, landing pages, postcards and open house tools |
| Ad add-ons | Set at signup | Priced by your market and budget |
| Teams | Not listed | Priced per member, after a demo |
| Brokerages | Not listed | Tailored pricing, after a demo |
The page shows a monthly option for agents and says annual billing saves $150. It also says you can start monthly and move to annual later.
Back At You's terms of service, last updated July 1, 2026, add three things worth reading before you pay:
- "All fees and charges are nonrefundable, and there are no refunds or credits for partially used periods."
- Monthly subscribers agree to a minimum 90-day term.
- An annual plan does not stop by itself at the end of the term. To stop the next bill, you email the billing address at least 5 days before your bill date.
The terms also say AI output is yours to review, including for fair housing and advertising compliance. Prices and terms change, so check the current pages before you buy.
What ends up on your feed
This is the largest difference between the two products.
Back At You fills a feed from your listings. A new listing becomes a post, a video and an ad, and an open house or a sale becomes another. That is strong when you have listings. Between listings, the feed runs on the general content the service schedules for you, which its social page describes as "mostly content videos and luxury content." That content is made for many agents.
Boomp fills a feed from your website. It reads your public pages, takes short samples of your own sentences from them, and writes posts about what you do, where you work and how you help buyers and sellers. After that, it learns from the posts you approve, edit or skip. The limit is plain: Boomp knows what your website says, so a thin or outdated website gives it less to work with. Boomp has no MLS connection, so it does not announce each listing for you.
Some agents will want both jobs done. They are different jobs, and one tool does not replace the other.
Where Boomp fits and where it does not
Boomp is not a replacement for Back At You's listing marketing. If you want MLS-driven posts, listing videos, ads, postcards or open house sign-in tools, Back At You lists those things and Boomp does not make them. Boomp does not reply to customers or reviews on any plan, and no plan includes ads.
Boomp is relevant when your feed goes quiet between listings, or says nothing about you. The free step shows the finished work before any decision: ten posts made from your website, with images, a carousel and a short video. You enter your website and an email, and the link arrives by email. There is no account and no card.
Paid plans differ by how much of the job you keep:
- Packs, $9 a month: ten finished posts by email link. You publish them yourself, and nothing is connected.
- Pro, $79 a month: 20 posts, four carousels and four short videos a month, published to your connected social profiles and Google Business Profile. You approve each post before it goes live, unless you turn on auto approval.
- Done-for-you, $275 a month: Boomp's founder reviews every post for you and schedules it to your connected accounts.
Every paid plan charges from the first day, and no plan has a contract. Current prices are on the pricing page. The real estate agents page shows six real posts Boomp made for one listing agent.
How to choose a tool like this
Use your last three months as the test, and do not decide from a feature list.
- Count your listings in those three months. Listing automation is worth more the more listings you have.
- Look at what you posted between listings. If the answer is nothing, that is the gap to fill.
- Ask to see a month of the general content for an agent in your market. Ask whether a client would know it came from you.
- Read the cancellation terms before you choose monthly or annual billing.
- Add the full cost: the plan, the activation fee, any ad budget, and the hours you spend.
- Check the channels you use, including Google Business Profile if local search brings you clients.
| If this is true | Better next move |
|---|---|
| You list often and want every listing marketed for you | Book a Back At You demo |
| You want listing ads to start without setting them up | Evaluate Back At You and its ad add-ons |
| Your brokerage wants one system for every agent | Ask Back At You for team or brokerage pricing |
| You have a good website and a quiet feed between listings | Get Boomp's ten free posts first |
| You want a person to take the whole job | Read Boomp's done-for-you plans |
| You make your own posts and want templates | Read the Coffee & Contracts comparison |
What stays with you
Neither tool removes the agent's judgment. You still decide whether a price, a listing status, an open house time or a market number is still true. You still need permission before a client's photo, name or story appears in a post. Fair housing wording is yours to check on every post and every ad, and so are your MLS and brokerage rules on listing content and disclosures. If a tool posts or advertises for you without a review step, read what went out each week.
Frequently Asked Questions
What is a good Back At You alternative for a real estate agent?
Choose by what you need posted. Back At You turns each listing update from your MLS into posts, videos and ads, and it also posts general content for you. Boomp is software that reads your own website and writes posts about your business for you to approve. It can fit an agent who has few listings at a time, or who wants posts about how they work and not only what they have for sale.
How much does Back At You cost?
On November 11, 2026, Back At You's pricing page listed its plan for individual agents at $750 a year plus a $149 one-time activation fee. The page shows a monthly option and says annual billing saves $150. Ad add-ons are priced at signup by market and budget. Team and brokerage prices are not listed, and those buyers book a demo. Check the current page before you buy.
Does Back At You have a free trial or refunds?
Back At You's pricing page, read November 11, 2026, does not describe a free trial. Its terms of service say all fees are nonrefundable, that monthly subscribers agree to a minimum 90-day term, and that stopping a renewal takes a written request at least 5 days before the bill date. Boomp works differently. Ten finished posts arrive by email link before you pay, and no Boomp plan has a contract.
Does Back At You post to social media automatically?
Yes. Back At You's social page says every new listing that reaches the MLS is automatically posted, promoted and advertised across your social channels. It also says it posts general content for you and sends a calendar of every post for the month. Boomp publishes on its Core and Pro plans, and each post waits for your approval before it goes live, unless you turn on auto approval.
Can a single agent buy Back At You, or only a brokerage?
A single agent can buy it. Back At You's pricing page has a section for individual agents with a listed price, and separate sections for teams and for brokerages that lead to a demo. The company describes itself as a platform for real estate brokerages, teams and agents, with four products sold separately: Websites, Social, Office and Financial.
Does Boomp post my listings or run ads like Back At You?
No. Back At You connects to your MLS, makes listing posts and listing videos, runs ads on Meta, Instagram and Google, and prints postcards. Boomp has no MLS connection, runs no ads and prints nothing. Boomp writes posts from your public website, makes the images, and publishes the ones you approve. If listing marketing and ads are the work you need done, Back At You is the closer fit.
Sources and next step
Back At You's facts on this page come from its homepage, pricing page, social page and terms of service, all read November 11, 2026. Boomp's facts come from the current pricing page and done-for-you page. Plans and terms change, so confirm the details on each vendor's own page before you buy.
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