A good local business calendar is a repeating weekly mix of four kinds of posts: a question customers ask, proof of your work, a look at your people or process, and one clear prompt to book, call or order. Two or three posts a week, shared across the channels you can keep up, is the pace the examples below use. It is not a verified minimum: posting advice disagrees, as boomp.net's November 2026 posting frequency study shows, and the number matters less than being able to keep it in your busiest month. The three calendars below show that mix for a home services company, a dental practice and a cafe. They are examples, not a survey or a benchmark, so change the topics to fit what your own website says. For the method of building one, see how to create a social media calendar automatically.
How to read these examples
Each calendar covers one month, four weeks, with the post type on each posting day and a short reason for each row. The topics are made up for a hypothetical business of that kind. They are not posts from a Boomp customer, and no numbers on this page come from a study. Where a post mentions hours, prices, openings or anything that changes, the example says so, because those are the lines that go stale first.
Most calendars use all four kinds, in different amounts; the dental calendar leaves proof out on purpose.
- Question posts answer something a customer already asks you, in plain words.
- Proof posts show finished work or a review, only with the permission of anyone in them.
- Process posts show your people and how you work, so a new customer knows who they will meet and what to expect.
- Prompt posts tell a reader the next step: how to book, call, order or request a quote.
Example 1: a home services company
A plumbing and heating company in autumn, three posts a week on Facebook, Instagram and its Google Business Profile. The month leans on questions and reminders, because those are the posts a home services website can already answer.
| Week | Monday | Wednesday | Friday | Why this week |
|---|---|---|---|---|
| 1 | Question: where is my main water shutoff? | Meet the crew: one technician and what they like about the job | Hours and service area reminder | Opens with the question you hear most, then puts a face and a map to the name |
| 2 | How-to: what to check before calling about no hot water | A finished job photo, with the homeowner's permission, plain caption | Seasonal reminder: book the heating check before the cold | Mixes help with proof, and the reminder ties to a real time of year |
| 3 | Mistake to avoid: what not to pour down a drain | A review you have permission to share | Behind the scenes: what is on the truck | A mistake-to-avoid post helps the reader, and the truck post shows you arrive prepared |
| 4 | Process: what happens on a first visit | Question: how do you price a repair | Prompt: how to request an estimate | The last week explains the visit and ends on the ask |
Every row can come from pages a home services website already has: the services list, the FAQ, the about page and the service area. The price question needs care, since the answer should be whatever your own pricing page says, in your words. A fifth week, if the month has one, can reuse week 2's how-to and seasonal reminder, the two posts that need no new photo or news, plus a spare question.
One post from the table, week 1 on Monday, to show the wording. This is an illustration of wording, not a template to copy.
Do you know where your main water shutoff is?
In many homes it sits near the water heater or where the water line comes into the house.
Find yours today, before you need it, and show everyone at home.
Example 2: a dental or health practice
A general dental practice, two posts a week, eight in the month, on Facebook and its Google Business Profile. A lighter cadence suits a practice where every post is read by a person who must be sure it is accurate.
| Week | Tuesday | Thursday | Why this week |
|---|---|---|---|
| 1 | Question: what happens at a first visit | Meet the team: the hygienist, with her agreement | A first visit is a question a new patient may have, and a face makes it feel smaller |
| 2 | Education: a general reminder about daily care, no advice for one person | Insurance reminder: check your own plan's benefits before year end | The second post is perishable, so it is checked against the current year the week it posts |
| 3 | Office update: current hours and whether new patients are welcome | Question: why we ask about medications at a first visit | The update pulls straight from the website, and the question explains a step patients ask about |
| 4 | Process: how a treatment room is prepared between visits, in your own words (check wording against your board's rules) | Prompt: how to request an appointment | Ends with the next step and no claim about results |
There is no before-and-after photo in this calendar on purpose. Patient images and any claim about results depend on written consent and on your state board's advertising rules, which differ by state and by profession. If you want to use them, check your board first and keep the decision with a person. Reposting patient reviews or testimonials can also be restricted by your licensing board, so check before you use them. The same caution applies to chiropractors, optometrists, veterinarians and other health practices.
One post from the table, week 1 on Tuesday, to show the wording. This is an illustration of wording, not a template to copy.
What happens at a first visit?
[Your practice's own steps go here, in plain words: the form, who you meet, what the exam covers.]
Questions are welcome at any point.
Example 3: a restaurant or cafe
A neighborhood cafe, three posts a week on Instagram, Facebook and its Google Business Profile. The posting days here are Tuesday, Thursday and Saturday, because the example needs three evenly spaced days.
| Week | Tuesday | Thursday | Saturday | Why this week |
|---|---|---|---|---|
| 1 | The item you are known for, one photo | Hours and today's special | Weekend special | Starts with what the place is, then gives the week's reasons to come in |
| 2 | Behind the scenes: where an ingredient comes from, if you know it | Question: do you have dairy-free or gluten-free choices | Live music, a tasting or another event, if you have one | If customers ask about allergens, answering in public means fewer questions at the counter |
| 3 | A regular who agreed to be named, or a team member's favorite order | Hours and today's special | Weekend special | Keeps the rhythm and adds the one human post of the month |
| 4 | Holiday hours, posted early | Prompt: order ahead, reserve a table or call for a large group | Seasonal item or a closing-day notice | The month ends on the posts that carry the most changing facts, so they get checked last |
One post from the table, week 1 on Thursday, to show the wording. This is an illustration of wording, not a template to copy.
Open [hours] today.
Today's special: [the dish, as it is on your menu].
Come by, or call ahead to order.
A cafe's most perishable facts are hours, specials and allergen information. Treat each as a line you confirm on the day, not one copied from last month. Allergen answers in particular come from your kitchen, not from a template, so write them yourself or check them before they post.
A salon, barbershop or boutique can borrow this layout. Swap the special for open appointment slots, and the ingredient post for a stylist's introduction or a product you actually stock.
Which example fits which business
| If you run | Start from | Why | What to swap |
|---|---|---|---|
| Plumbing, heating, electrical, roofing, landscaping | Example 1 | Questions and reminders come straight from the services and FAQ pages | The seasonal reminder, your service area, your crew |
| A dental, chiropractic, optometry or other health practice | Example 2 | Fewer posts, each checked carefully, with no results claims | Your hours, insurance note and team introductions |
| A restaurant, cafe, bakery or bar | Example 3 | Hours, specials and events are your changing facts, so they carry the month | Your specials, events and holiday hours |
| A salon, barbershop or boutique | Example 3 | The same rhythm, with appointments in place of specials | Open slots, a stylist or a product |
| A business that sells by consultation or quote | Example 1 | Process and prompt posts do most of the explaining | Your first-visit steps and how to request a quote |
When the month goes differently
A calendar is a plan, and the plan will meet a holiday, a slow week and a promotion. Change it by moving posts, not by adding more.
- A holiday. Post the changed hours a week early and again the day before, then let the holiday week run on one post instead of three.
- A slow week for you. If nothing new happened, use a question or how-to from the reserve. A slow week is what those posts are for.
- A slow season for the business. Do not push the cadence up to make up for it. Keep it steady, and lean on questions and process posts that stay true all year.
- A promotion. Give it one prompt post in a week, with the end date written in the post, and take the matching row out so the week does not go over. A promotion with no date reads as old the day after it ends.
- You fall behind. Drop a post and keep the rest. A missed Wednesday is smaller than a calendar given up in week three.
- Something goes wrong. If you close for a day, miss a delivery or change a price, post the correction first and the calendar second.
What stays with you
Whoever writes the posts, these stay with the owner.
- Your facts. Prices, hours, service area, what you offer and whether you are taking new customers or new patients.
- Anything perishable. A special, a deadline, an opening, a holiday schedule and a promotion's end date, checked the week it posts.
- Claims that carry risk. Health, medical, legal and safety statements, outcome promises and credentials, in line with your own license and your board or industry rules. Fair housing language belongs here too, for real estate and rentals.
- Permission. A photo of a customer, patient, child or team member, and any review you repost.
- Replies. Comments and messages on a post stay with you, because a calendar plans posts and does not answer people.
- The final read. A person you trust reads each post before it goes out, and for a regulated business that person is you.
Where Boomp fits
Boomp is software that reads your public website and writes posts about your business. On Core, each post waits for your approval in the app before it goes live, unless you turn on auto approval. For a regulated practice, keep auto approval off so that every post waits for your read. The facts above stay with you. No contract on any plan.
Make your own month from your website
Start from your own website instead of a hypothetical one. The free content calendar generator reads your website and builds a 30-day calendar from what it says. You enter your website, then an email, and the result comes with a private link by email. It is one free result per business, with no account or card, and nothing is published.
