A simple local business social media calendar should include 12 posts per month: four educational posts, four proof posts, and four service reminders or timely updates.
12-Post Monthly Calendar
| Week | Post 1 | Post 2 | Post 3 |
|---|---|---|---|
| Week 1 | Customer FAQ | Review | Service reminder |
| Week 2 | How-to tip | Before-and-after | Google Business Profile update |
| Week 3 | Myth-busting post | Team proof | Seasonal reminder |
| Week 4 | Process explanation | Customer story | Booking or quote prompt |
Example for a Plumber
- FAQ: "Why does my sink drain slowly?"
- Proof: Customer review from a same-day repair.
- Reminder: "Know where your main water shutoff valve is."
Example for a Salon
- FAQ: "How often should I tone blonde hair?"
- Proof: Client transformation.
- Reminder: "Weekend appointments are filling."
Example for a Dentist
- FAQ: "Why do gums bleed?"
- Proof: Team introduction.
- Reminder: "Use remaining insurance benefits before year-end."
Related Tools
- Free Social Media Content Calendar Template
- Posting Frequency Calculator
- Social Media Management Cost Calculator
- Social Media ROI Estimator
If a local company competes with a national brand, use the guide to competing with bigger businesses on social media to make each calendar item more specific.
