This job is a week of poll and question posts that your customers answer and that tell you something you want to know. It is a Skill job that fits in one sitting, about an hour to write and schedule, plus fifteen minutes at the end of the week to read the answers. You give the AI the one thing you want to learn and how your customers talk. It gives back four to six posts, each with the poll options or the open question, a short caption, and a note on what each answer would tell you. The AI writes the questions; you read the answers.
- Shape
- Skill
- Sitting
- one sitting
The shape: Skill
This job is a Skill because the hard part is wording, and wording is a skill most owners were never taught.
A good poll is easy to answer in two seconds. It asks one thing, gives answers that do not overlap, and uses the words your customers use, not the words in your price list. A good open question is one a customer can answer from their own life without looking anything up. "What is the one thing you wish you had known before your first appointment?" gets answers. "What do you think of our service offering?" gets silence.
The AI is good at this. It can write ten versions of a question in a minute, and it can hold the rules better than a tired owner at the end of the day. What it cannot do is post the questions, see the answers or decide what they mean for your business.
What that means for you: there is no tool to set up and nothing to connect. You paste one brief, get back a week of posts, and post them the way you already post. The brief is yours to keep, so the next round takes less time than this one.
What you give the AI
Gather these before you open the chat. The first item matters most, because every question should serve it.
- The one thing you want to learn this week. Write it as a sentence: "Which of our three services do people not know we offer?" or "What stops people from booking a first visit?" One thing per round.
- Your best guess at the answer. State it plainly. The AI uses it to write questions that could prove you wrong.
- Where you will post. LinkedIn, Instagram Stories, a Facebook page, a Facebook group, or a Google Business Profile. Name each one, because a poll on LinkedIn and a poll sticker in a Story have different limits.
- Three questions customers asked you this month, word for word. From email, the phone, the counter or the comments. They show the AI how your customers talk.
- Two recent reviews, copied exactly. Same reason: your customers' words make better poll options than yours.
- Your last three posts that got comments. The text of each, so the AI can match your tone and see what your audience already responds to.
- Anything you will not ask about. Prices you have set, a service you will not add, a topic that is off limits in your industry. No point polling on it.
For the read-out at the end of the week, you bring one more thing.
- The poll results and the comments, with names removed. The vote counts from each app, and the comment text pasted in as plain text.
What comes back
The job has one brief for writing and a short one for reading. Paste the first, then your inputs underneath it.
We are a small business. We want to write a week of poll and
question posts for social media. Each post must help us learn
one thing, written below. The posts must be easy to answer.
Write 4 to 6 posts. Mix polls and open questions.
For each poll:
- The question, short enough to read in two seconds.
- Two to four answer options. They must not overlap.
Use the words our customers use (see their questions and reviews).
- A caption of two or three sentences that says why we are asking.
For each open question:
- One question a customer can answer from their own life.
- A caption of two or three sentences.
Under every post, add one line: what each likely answer would
tell us about the thing we want to learn. If a post would not
tell us anything useful, cut it.
Also say which platform each post suits best, from the list below.
Rules:
- One question per post. Never two questions joined with "and".
- No question that suggests the answer we hope for.
- Write at least one question whose answer could prove our guess wrong.
- Do not ask about anything on our "will not ask" list.
- Do not ask for personal details, health details or money details.
- Do not offer prizes or discounts.
- Write the way our recent posts sound.
What we want to learn, our guess, where we post, three customer
questions, two reviews, three recent posts, and what we will not ask:
[paste here]What comes back is a short list of posts you can copy straight into each app. Read them out loud once, change any word that does not sound like you, and schedule them across the week.
At the end of the week, open the same chat or a new one and paste the second brief.
Below are the results of our poll and question posts from this week,
with names removed. The thing we wanted to learn was: [paste it].
Our guess was: [paste it].
Return:
1. For each poll, the vote counts as we pasted them. Do not turn
small numbers into percentages.
2. For the open questions, the themes that come up more than once.
For each theme, how many comments mention it and two short
quotes copied exactly. Mark anything said once as a single mention.
3. Where the answers went against our guess.
4. One thing to change, or one thing to ask next week, tied to the
answers behind it. If the answers are too few to say, say so.
The results and comments:
[paste here]What comes back is a short read-out: the counts, the themes with real quotes, where your guess was wrong, and one next step.
How to judge it
A good poll can be answered without thinking. A good open question can be answered without looking anything up. A good read-out quotes real comments and admits when there are too few to decide. Reject the draft, or push back in the same chat, when you see any of these.
- A poll with overlapping answers. "Price" and "Too expensive" are the same answer twice. The votes split and tell you nothing.
- A question that asks two things. "Do you prefer mornings and weekends?" cannot be answered with one tap. Split it or cut half.
- A question that leads. "Which do you love most about our new menu?" assumes they love it. Ask what they have tried instead.
- A question nobody outside your business could answer. "Should we switch suppliers?" is your decision, not theirs. Ask about their experience, not your operations.
- Bait with no purpose. "Coffee or tea?" gets votes and teaches you nothing. If the note under a post cannot say what the answer would tell you, cut the post.
- Words from your price list. If the options use your service names instead of the problems customers describe, swap in the words from their questions and reviews.
- A post that asks for something private. Health details, money worries or anything about a named person do not belong in a public comment thread.
- Percentages on a handful of votes. "60 percent prefer Saturdays" from five votes is three people. Ask for counts.
- A quote you cannot find. Search the comments for a few words of each quote. If it is not there word for word, the AI wrote it, and the whole read-out needs a second look.
What stays with you
The AI writes and sorts. Four things stay with you, and they decide whether the week of posts was worth it.
The question you want answered is yours. A poll without a real question behind it is filler. If you cannot say in one sentence what you want to learn, post something else this week.
Showing up in the comments is yours. People answer a business that answers back. Reply to every comment in your own words, and thank people for voting when you share what you learned.
The judgment is yours. A handful of votes from your followers is not your whole market. The people who answer polls are often your most loyal customers, and the people you most want to reach may never see the post. Treat the answers as a strong hint, and check a surprising one by asking a few customers face to face.
Closing the loop is yours. If you change something because of a poll, post about it: "You told us booking by phone was hard, so we added online booking." That post often earns more trust than the poll did, and it gives people a reason to answer the next one.
An editorial example
This is an invented business, used only to show the method.
Say you run a two-person bike repair shop. The thing you want to learn: whether people know you do more than fix flat tires. Your guess: most people think you only do quick repairs.
You paste the brief with three questions customers asked this month, two reviews and your last three posts. The AI drafts five posts. A Story poll asks, "When your bike makes a new noise, what do you do first?" with the options "Ignore it", "Look it up", "Ask a shop" and "Stop riding it". A LinkedIn poll for local commuters asks, "What would get you riding to work more often?" with options for a safe place to park, a tune-up, a rain plan and a shorter route. An open question asks, "What is the one repair you keep putting off?"
The AI cuts a sixth post, "Road bike or mountain bike?", because the note under it could not say what the answer would teach you.
At the end of the week you paste the counts and the comments. The read-out shows most Story votes landing on "Ignore it", and the open question brings several comments about brakes and gears, not tires. You check two quotes against the comments and find each one word for word. The answers do not settle your guess, but they add one new detail: people put off brake work because they do not know how long it takes. Next week you post the plain answer, how long a brake job takes in your shop, and one more poll to see if that changes anything.
That is the job.
Poll or open question
Use a poll when you already know the likely answers and want to see which way people lean. Use an open question when you do not know the answers yet and want to hear them in your customers' words.
| If you want to | Post a | Why |
|---|---|---|
| Choose between options you already have | Poll | One tap to answer, easy to count |
| Find a problem you have not thought of | Open question | People tell you in their own words |
| Get answers from a small or quiet account | Poll | More people tap than type |
| Write next month's posts from real problems | Open question | Every comment is a post idea |
| Ask something that needs more than one answer | Survey, not a post | A poll holds one question at a time |
When a question needs more than one answer, run a short survey instead. The poll sticker lives in Stories, so plan the two together if you post there. And the answers you collect make good material for other posts, as our note on turning everyday customer questions into better content explains. When this one is done, the full list of DIY marketing jobs has the next one.
Of every job on this list, social media is the one that comes back every week, and Boomp is software that does that one for you. See ten posts made from your website, free
