Plumbers should post five kinds of content: advice that prevents an expensive problem, proof of finished work, answers to the questions asked on every call, the people behind the truck, and a plain prompt to book.
Nobody follows a plumbing company for fun.
They remember the company that already explained the sound their water heater was making, and they call that one when the sound turns into a flood.
Three posts a week carries it, and the thirty ideas below are grouped by the job each one does, so you can pull from whichever pile is thin this month.
The 30 post ideas, grouped by the job they do
A flat list of thirty ideas is a list you scroll past.
Grouped by job, it becomes a diagnosis: look at your last month, see which group is empty, and fill that one.
Prevent an expensive problem
This is the group that earns the follow.
A homeowner who avoided a two thousand dollar repair because of your post knows exactly who to call when they cannot avoid the next one.
- The three signs a water heater is close to failing, with what each one sounds or looks like.
- What to do in the sixty seconds before you call an emergency plumber, starting with the shutoff valve.
- Why a slow drain is a warning and not a personality trait of an old house.
- What should never go down a garbage disposal, and the one everybody gets wrong.
- A pre-winter reminder to disconnect hoses and cover the outdoor hose bibs.
- The vacation checklist: shut off the main, set the water heater to vacation mode, ask a neighbor to look.
- What hard water is doing to your fixtures and water heater right now, and the cheap fix.
Prove the work
Proof is the group that converts.
Photographs of your own finished jobs beat any graphic you could buy.
- A before-and-after from a drain clearing, tight on the fixture, no house numbers in frame.
- A customer review screenshot, with the neighborhood named in your caption.
- The work area photographed after cleanup, because that is what people are actually nervous about.
- A repair caught early, told as a short story: what they noticed, what it would have cost later.
- A finished install with one line on why you chose that part.
- A job you turned down and referred elsewhere, and why.
Answer a question you get on every call
You already answer these six times a week on the phone.
Write each one down once and it becomes a post that keeps working.
- Why does my toilet keep running, and the two parts it usually is.
- Repair or replace a water heater: the age, the rust, and the repair-cost line that decides it.
- Where the main water shutoff valve is, and how to find yours before you need it.
- Do chemical drain cleaners work, answered honestly, including when they are fine.
- Copper, PEX, and cast iron in plain language, and what each means for your house.
- What a normal water heater sound is, as a short video, against the sound that means call someone.
Show who you are
People are letting a stranger into the house.
This group answers the question they are too polite to ask.
- Meet the plumber: one person, how long they have been doing this, one thing they are good at.
- The truck, the uniform, the van stock, so a customer recognizes who pulls up.
- What your license, insurance, and guarantee actually cover, worded exactly as it is written.
- A reply you wrote to a hard review, shown as an example of how you handle it.
- How long you have served the area, and one thing that changed about local plumbing in that time.
Prompt the call
The group most plumbers skip, then wonder why the posting did nothing.
- Openings this week, posted the morning you have them.
- Annual water heater flush season is here, with the booking link.
- A service area spotlight for one neighborhood, named.
- A holiday reminder: guests double the load on the guest bathroom, book the check now.
- A storm or monsoon drain reminder, timed to the forecast rather than to a content calendar.
- A clear line on how to reach you for an inspection and how to reach you for an emergency, which should not be the same line.
A weekly mix you can hold
Three posts a week, on the same days, from three different groups.
- Monday: prevent an expensive problem.
- Wednesday: prove the work, or show who you are.
- Friday: prompt the call, or answer a recurring question.
That is twelve posts a month, with four of the five groups touched every week.
When a week gets away from you, drop Wednesday and keep Monday and Friday, because prevention and booking do the most work.
An example post
Caption: Slow drains are usually not random.
They can mean buildup, roots, or a partial blockage farther down the line.
If more than one drain in the house is slow, that points at the main line, and it is cheaper to look now than after a backup.
Image: a tight shot of your drain equipment or a finished sink repair, from a real job, taken on your phone.
Who does the posting work
Ideas are not the bottleneck.
The bottleneck is that the person who knows the plumbing is under a sink at four on a Thursday.
So the real choice is who does the work, and the price follows from that.
| Who does the work | What it costs | What it asks of you |
|---|---|---|
| You, in the evenings | Nothing but your time | Writing, photos, and posting, every week, indefinitely |
| You, with a scheduler | A scheduler subscription | You still write and design everything; the tool only queues it |
| Boomp Packs | $9 a month | Ten finished posts arrive by email link and you publish them yourself; nothing is connected |
| Boomp Core | $39 a month | 20 posts, one carousel and one video, published to your connected channels after you approve each one; about ten minutes a week |
| Boomp done-for-you | $275 a month | Kathleen approves every post and you never open the app |
| A freelancer or local agency | A typical range is $500 to $1,500 a month, not a surveyed figure | Onboarding, a monthly call, and managing a person |
Boomp is software.
It reads your public website, writes posts about your plumbing company, and publishes the ones you approve.
No plan includes ads, replying to comments, photo shoots, or strategy calls, and there is no contract on any plan.
What stays with you
Some of this cannot be handed to anyone, software or human.
Perishable facts.
Same-week openings, seasonal pricing, and flat-rate numbers are true for a few days and wrong after that.
Keep prices on your website where you can change them in one place, and let posts point there.
Permission before you show a home.
A customer's bathroom, kitchen, or crawl space is their property in a photograph too.
Ask plainly before you shoot, keep the yes in writing, and keep house numbers, street signs, and mail out of frame.
License, insurance, and guarantee claims.
Whatever a caption says about your license number, your coverage, or what your guarantee includes has to match the paperwork exactly.
That wording is yours to approve, never anyone else's to draft loosely.
Emergency claims.
If a post says twenty-four hours, someone will call at two in the morning and hold you to it.
Three ways to get it posted
You can run the list yourself, which costs nothing but recurs every week.
You can take Packs at $9 a month for ten finished posts by email link, or Core at $39 a month for 20 posts, a carousel and a video published to your channels after you approve each one.
Or done-for-you at $275 a month, where Kathleen approves every post and you never open the app.
Before any of that, see ten finished posts made from your own website, with images, a carousel and a short video, with no account or card: get your free ten.
