Plumbers should post the things a homeowner checks in the ninety seconds before they call someone: appointment availability this week, the towns you actually drive to, one job explained in plain language, a seasonal warning that matches the weather right now, a recent review, and the answers to the questions you get on every single call.
One idea per post, one next step, no brand filler.
Google's help page for adding posts lists three formats, update, offer and event, and says posts stay visible until you delete or archive them, with posts older than six months archived unless a date range is set (read 19 September 2026).
That lifespan is the whole strategy: write posts that are still true in four months, and let the seasonal ones carry dates.
Once or twice a week is a cadence a plumbing company can hold through a busy August.
Nine posts a plumber can actually write
These are post shapes, not a calendar.
Write one of each and you have two months of material before you repeat yourself.
This week's availability.
No hot water, or water where it should not be? We have appointments open this week. Book a visit and we will tell you what it is before we touch anything.
Where you drive.
We cover the whole east side, including the neighborhoods people assume are out of range. If you are within about thirty minutes of the shop, you are in our area.
One job, explained.
A slow drain in one sink is usually that sink. Two or more slow drains usually means the main line. The second one is the call worth making early, because it gets expensive after it backs up.
The seasonal warning.
Before a hard freeze: disconnect the hose, close the outdoor shutoff, and open the spigot so the line can drain. Ten minutes now, versus a burst pipe in the wall.
The question you answer on every call.
Yes, we give the price before the work starts. You hear the number, then you decide. Nothing gets started on a maybe.
Water heater timing.
Most tank heaters give you a warning before they quit: rust in the hot water, popping sounds, or a puddle that dries and comes back. Any of those is worth a look before it becomes an emergency.
A recent review, quoted plainly.
A customer wrote this week that we showed up when we said we would and left the bathroom cleaner than we found it. That is the whole job description.
What you do not do.
We do not do septic work, and we will tell you that in the first minute of the call rather than at the end of the week. If it is not ours, we will say who to call.
The finished job.
Repiped a 1960s house without opening more wall than we had to. Old galvanized out, new line in, three days, and the pressure in the upstairs shower is now what it should have been all along.
Two rules on all nine.
Keep the phone number out of the post description and let the call button on your profile carry it, because Google's help page says a post with an unverifiable phone number in the description might get rejected (read 19 September 2026).
And keep prices out of the text unless you are running a genuine offer post with its dates attached.
Who writes them
The choice is not really which posts to write.
It is who sits down and writes them in a week when three jobs run long.
| Who does the work | Cost | Realistic cadence | What it takes from you |
|---|---|---|---|
| You, in the truck | Nothing but time | One or two a week when it is quiet, none when it is not | Thirty minutes a week, and the discipline to keep it up in August |
| An office manager or family member | Their hours | Steady while they have capacity | Someone who knows the jobs well enough not to write nonsense |
| A freelancer or local marketer | Typically $500 to $1,500 a month, a typical range rather than a survey | Whatever the contract says | Briefing them, and correcting what they get wrong about plumbing |
| Software that drafts for you | $9 or $39 a month | Weekly, without a gap | About ten minutes a week of approving |
| Boomp's done-for-you option | $275 a month | Weekly, without a gap | Nothing. Kathleen approves each post and you never open the app |
Boomp is software.
It reads your public website, writes posts about your business, and publishes the ones you approve, to Google Business Profile and to the other channels it supports.
It does not run ads, reply to comments, shoot photos or run strategy calls, on any plan.
Cadence
Once or twice a week, held steadily, beats a burst of nine posts in March and silence until September.
Raise the rate during a freeze, a storm, or any week when your availability is genuinely the news, then drop back rather than padding the feed with filler.
Because a post can sit visible for six months, an evergreen one keeps earning long after you wrote it, so weight your calendar toward posts that will still be true in the spring.
What stays with the customer
Some of this is not something any writer or software should decide for you.
Prices and offers.
Any number in a post is a promise made to a stranger who may read it months later.
Check the price before it goes up, and use the offer format with real dates when the deal has an end.
Availability.
"Appointments open this week" is true on Monday and can be false by Wednesday.
Either keep it current or write it in a form that does not go stale.
Photos of a customer's home.
Get the homeowner's permission before a job photo goes on a public listing, even when nothing identifying is in the frame.
License and insurance claims.
Your license number, your bond, your insurance, and what you are permitted to do in each jurisdiction are yours to state and yours to keep accurate.
Never let a draft assert a credential you have not checked this year.
Scope.
If you do not do septic, gas lines or slab leaks, a post that implies you do buys you calls you have to turn down.
Three ways to get it done
Packs, $9 a month.
Ten finished posts arrive by email link and you publish them yourself.
Nothing is connected to your profile.
Core, $39 a month.
Twenty posts, one carousel and one video a month, published to your connected channels after you approve each one.
About ten minutes a week.
Pro at $79 and Max at $199 sit above it for higher volume.
Done-for-you, $275 a month.
The same content, with Kathleen approving every post, and you never open the app.
No contract on any of them.
Or start with the free ten: ten finished posts made from your own website, with images, a carousel and a short video, before any account or card.
