Quick answer
Use 1:1 for a square, 4:5 for a portrait feed post, 9:16 for full-screen vertical video or Stories, 16:9 for landscape video, and about 1.91:1 for many website preview cards. Ratio describes shape, not resolution.
Source check: August 28, 2026. Platform apps, APIs, account types, and third-party publishers can change on different schedules. The final operational check is the preview and public result in the exact path you use.
At a glance
| Surface or choice | Size or limit | Ratio or source | What it means |
|---|---|---|---|
| 1:1 | 1080 x 1080 | Square posts and profile sources | Same width and height |
| 4:5 | 1080 x 1350 | Portrait feed posts | More feed height without full screen |
| 9:16 | 1080 x 1920 | Stories, Reels, TikTok, Shorts | Full-screen vertical |
| 16:9 | 1920 x 1080 | Landscape video | Wide screen |
| 1.91:1 | 1200 x 630 | Link preview images | Common social-card shape |
| 2:3 | 1000 x 1500 | Standard Pinterest Pin | Vertical discovery canvas |
What this page owns
Resolution is the pixel count. Aspect ratio is the shape. Two files can share a 4:5 ratio while having very different sharpness. Changing only the pixel count does not change the crop.
That ownership boundary matters. Boomp uses one clear page for each search job instead of publishing near-duplicate pages that give different answers to the same question.
A dependable production method
- Choose the surface first.
- Use a known ratio as the design frame.
- Export enough pixels for a clean display.
- Do not stretch a finished image into a different ratio.
- Preview crops after the platform processes the file.
The last check matters most. A design file, successful export, scheduler acceptance, or API response does not prove that the customer-facing artifact is correct.
Size is only one acceptance test
A technically valid file can still fail the business. Check these questions with the final media and caption together:
- Is every name, date, price, claim, location, and link current?
- Does the crop preserve the subject and the useful words?
- Are captions, contrast, and text alternatives sufficient for the content?
- Does the business have permission to use the people, customer material, music, footage, and marks shown?
- Does the call to action match the destination and what happens next?
- Did a responsible person approve this exact version?
For the full release gate, use the social media content quality checklist.
Where Boomp fits
Boomp fits when the recurring problem is larger than one pixel count. The current first look starts with a public website and returns up to six website-grounded talking points before email. Those talking points are not finished posts and do not prove that Boomp knows the owner's voice. Email saves the first look and continues into post ideas. Finished media and posts belong to paid work, with the customer's approval settings controlling what represents the business.
Give Boomp your public website and review the first talking points before email.
Related guides
- Social Media Image Sizes 2026: The Practical Guide
- Social Media Video Sizes 2026: Specs for Every Major Platform
- Vertical Video Size 2026: 1080 x 1920 and 9:16 Explained
- Open Graph Image Size 2026: Social Link Preview Guide
