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Social Media Content Quality Checklist: 30 Checks Before Publishing

Quick answer

Before publishing, check the source, factual claims, dates, prices, names, permissions, destination, crop, safe zone, captions, alt text, link, call to action, approval, and final live result. A successful upload is not the same as a correct public post.

Source check: August 28, 2026. Platform apps, APIs, account types, and third-party publishers can change on different schedules. The final operational check is the preview and public result in the exact path you use.

At a glance

Surface or choiceSize or limitRatio or sourceWhat it means
TruthSource, facts, dates, prices, namesWould the business stand behind every claim?
RightsPeople, customers, music, footage, trademarksDo we have permission to use this?
FormatDimensions, ratio, crop, file type, sizeDoes it survive this destination?
AccessCaptions, alt text, contrast, reading orderCan more people understand it?
ActionLink, button, location, eligibility, next stepCan the reader do what the post asks?
ApprovalNamed owner and final artifactDid the right person approve this exact version?
DeliveryPublic destination readbackIs the right post actually live?

What this page owns

This checklist owns final acceptance. The size pages answer technical fields. The approval-workflow page answers who decides. This page joins the final artifact, the business truth, and the public result.

That ownership boundary matters. Boomp uses one clear page for each search job instead of publishing near-duplicate pages that give different answers to the same question.

A dependable production method

  1. Verify five facts: names, dates, prices, links, and claims.
  2. Verify five rights: people, customers, media, music, and marks.
  3. Verify five format items: ratio, crop, file type, file size, and safe zone.
  4. Verify five access items: captions, alt text, contrast, order, and plain language.
  5. Verify five action items: audience, destination, offer, eligibility, and next step.
  6. Verify five delivery items: owner, approval, schedule, public URL, and live appearance.

The last check matters most. A design file, successful export, scheduler acceptance, or API response does not prove that the customer-facing artifact is correct.

Size is only one acceptance test

A technically valid file can still fail the business. Check these questions with the final media and caption together:

  • Is every name, date, price, claim, location, and link current?
  • Does the crop preserve the subject and the useful words?
  • Are captions, contrast, and text alternatives sufficient for the content?
  • Does the business have permission to use the people, customer material, music, footage, and marks shown?
  • Does the call to action match the destination and what happens next?
  • Did a responsible person approve this exact version?

For the ownership and approval path behind this final check, use the social media approval workflow.

Where Boomp fits

Boomp fits when the recurring problem is larger than one pixel count. The current first look starts with a public website and returns up to six website-grounded talking points before email. Those talking points are not finished posts and do not prove that Boomp knows the owner's voice. Email saves the first look and continues into post ideas. Finished media and posts belong to paid work, with the customer's approval settings controlling what represents the business.

Give Boomp your public website and review the first talking points before email.

Related guides

Sources checked

Frequently asked questions

Social Media Content Quality Checklist?

Before publishing, check the source, factual claims, dates, prices, names, permissions, destination, crop, safe zone, captions, alt text, link, call to action, approval, and final live result. A successful upload is not the same as a correct public post.

Can I use one image or video size on every social platform?

Not safely. A reusable master can reduce production work, but profile crops, covers, link cards, feed posts, vertical viewers, file limits, and interface overlays differ. Export and preview the version that will appear on each destination.

Why did the platform crop a correctly sized file?

Correct pixel dimensions do not control every display surface. Device width, feed placement, profile grids, preview cards, multi-image layouts, and interface tests can change the visible crop. Keep essential content in a safe central area and inspect the final public post.

See what your website gives us to work with

Enter a public website to get up to six website-grounded talking points. Review them before email; email saves the first look and continues into post ideas. Nothing goes live without your approval.

Get the website-grounded first look

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Social Media Content Quality Checklist: 30 Checks Before Publishing
KC

Written by Kathleen Celmins

Founder of Boomp. Helping local businesses stay visible on social media without doing the work themselves.