Metricool shows how your social media performs and schedules the posts you make. Boomp is software that reads your public website, writes posts with images, and publishes the ones you approve. Choose Metricool when posts already exist and you want to measure them. Choose Boomp when the calendar is empty because nobody has time to write the posts.
Quick comparison
Metricool's facts were read on its pricing page on October 16, 2026.
| Factor | Boomp | Metricool |
|---|---|---|
| What it does | Writes posts from your website and publishes the ones you approve | Analytics, competitor tracking, reports and scheduling for posts you make |
| Who makes the post | Boomp writes the caption and makes the image; you review | You; an AI assistant helps with text on a credit allowance |
| Price | Packs $9 a month; Core $39 a month | Free $0 for 1 brand; Starter $20 a month billed annually ($25 monthly) for 5 brands; Advanced from $53 billed annually ($67 monthly) for 15 brands |
| What the price counts | Your business's posts each month | Brands: one brand holds one profile per network |
| Channels | Google Business Profile, Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest, Threads and X | Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch and Google Business Profile on Free; LinkedIn from Starter; X as a paid add-on |
| Competitor analysis | No | 5 profiles on Free; up to 100 from Starter |
| Ad and web analytics | No | Facebook Ads, Google Ads and TikTok Ads connections; web and blog analytics |
| Link in bio | No | Multiple link-in-bio pages from Starter |
| Approvals | On Core, each post waits for your yes, unless you turn on auto approval | Post approval system on Advanced and Custom |
| Free start | Ten finished posts from your website, sent by email; no account or card | Free plan for one brand, 20 planned posts a month |
When Metricool is the better choice
Metricool is a strong fit if you:
- already make posts and want to see which ones work;
- track competitors, ad accounts and website traffic in one dashboard;
- manage several brands and need PDF or PowerPoint reports (Starter and above); or
- want a useful free plan for one brand and do not need LinkedIn or X.
Metricool is cheaper than Boomp Core as software. That comparison only holds when someone at the business already makes the posts it measures.
When Boomp is the better choice
Boomp fits if you:
- have a website that already says what you do, for whom and how;
- do not run ads or check dashboards, and want the pages active;
- want posts written for you and would rather approve than create; and
- want the same posts on Google Business Profile, Facebook, LinkedIn and the other channels you use.
On Core, approving takes about ten minutes a week for Kathleen's own accounts. That is her figure, not a guarantee. Auto approval is off unless you turn it on in settings; with it off, each post waits for your yes.
The cost comparison
| Cost | Boomp | Metricool Starter |
|---|---|---|
| Subscription | Core, $39 a month | $20 a month billed annually, or $25 month to month |
| Writing and images | Boomp writes the posts; you review them | You or your team |
| Analytics and competitor tracking | Not included | Included, up to 100 competitors |
Metricool is cheaper as software. Before deciding, count who on your team will write the posts Metricool schedules and measures.
Use both
Boomp Packs at $9 a month sends ten finished posts by email link and connects nothing. You can schedule them in Metricool and keep its analytics. Or Boomp Core can publish the posts while Metricool reports on the same accounts. Check that Metricool's plan connects the networks you use: LinkedIn starts on Starter, and X is an add-on.
What stays with you
Boomp writes from what your public website says. You check every fact, offer and photo before it publishes, and you decide what is true and useful. No Boomp plan includes ads, replies to comments or messages, or photo shoots.
Three doors, by how much of the job you keep. Every Boomp plan starts from the website. Packs at $9 a month sends ten finished posts by email link for you to publish with Metricool or any scheduler, nothing connected. Core at $39 publishes twenty posts, a carousel and a video after you approve each one in the app. The done-for-you option at $275 has Boomp's founder approve them for you, so you never open the app.
Enter your public website and email. We send a link to ten finished posts made from your website, including images, a carousel and a short video. No account or card is needed. Check the services, facts and voice before you choose a plan.
Sources checked
Metricool's pricing page, read October 16, 2026: plan prices and brand counts on annual and monthly billing, Free plan limits, competitor counts, supported networks, ad and web connections, link in bio, reports and the approval system by plan. Prices are in US dollars before tax.
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