Metricool is one of the most underrated social media tools on the market. Its analytics are genuinely best-in-class for the price. But analytics and done-for-you posting solve completely different problems.
Quick Comparison
| Factor | Boomp | Metricool |
|---|---|---|
| What it does | Prepares content for you, publishes what you approve | Analytics dashboard + scheduling tool |
| Monthly cost | $39 (single plan) | $0-45 (Free to Advanced) |
| Your time | Your review time | 5-10 hours/month |
| Creates content? | Yes — prepared posts you review | No — AI caption assist only |
| Creates images? | Yes — custom images included | No |
| Analytics depth | Basic | Yes Exceptional — social, web, ads, competitors |
| Competitor analysis | No | Yes — up to 100 profiles |
| Ad analytics | No | Yes Google Ads + Facebook Ads |
| Web analytics | No | Yes — website traffic integration |
| SmartLinks (Link in Bio) | No | Yes |
| Platforms | Facebook, Instagram, LinkedIn, TikTok | Facebook, Instagram, LinkedIn, X, TikTok, Pinterest, YouTube, Google Business, Twitch |
| Starting point | Free first look — ten finished posts from your website | Free analytics plan for 1 brand with limited features |
| Best for | Business owners who want prepared work to review | Data-driven marketers who want to optimize performance |
The Core Difference: Data vs. Delegation
Metricool gives you the best possible view of your social media performance. You see what's working, what isn't, how competitors are doing, and when to post. Then you create and schedule the content.
Boomp skips all of that. No dashboards, no competitor comparisons, no optimal posting time analysis. Just professional posts prepared for your review, published once you approve them.
These tools answer different questions:
- Metricool answers: "How is my social media performing?" → Requires you to do social media first
- Boomp answers: "Can someone just do social media for me?" → Does social media for you
When Metricool Is the Better Choice
Metricool is genuinely excellent if you:
- Run paid social campaigns — Facebook/Google Ads analytics in one dashboard
- Want competitor analysis — track up to 100 competitor profiles
- Need reporting for clients — downloadable PDF/PPT reports
- Manage multiple brands — up to 5 brands for $18/month
- Want a free analytics tool — the free plan is legitimately useful
- Already create content and want to understand what performs best
- Track web traffic alongside social — unified marketing analytics
- Use Twitch — one of the few tools with Twitch integration
Bottom line: If you're a marketer who loves data and already creates content, Metricool gives you more actionable insights per dollar than almost any competitor.
When Boomp Is the Better Choice
Boomp makes more sense if you:
- Don't run paid social campaigns — ad analytics don't help
- Don't have time to analyze data — a dashboard you never check adds no value
- Don't create content — analytics on zero posts is meaningless
- Don't care about competitor analysis — you just want your page active
- Want social media handled, not optimized — good enough beats perfect
Bottom line: Analytics tools only help if you're already posting. If the problem is getting posts out the door, data won't solve it.
The True Cost Comparison
| Cost Factor | Boomp | Metricool (Starter) |
|---|---|---|
| Subscription | $39/month | $18/month |
| Your time (content + analysis) | Review and approve | 5-10 hours/month |
Metricool is cheaper as software. Before deciding, count the real hours you spend creating content and analyzing data each month — that time is the actual cost.
Can You Use Both?
Actually, yes. If you want Boomp to prepare and publish the posts you approve and Metricool to track performance, that's $39 + $18 = $117/month for prepared posting with professional analytics. That's a legitimate setup for businesses that want posting off their plate but occasional performance visibility.
Bottom Line
Choose Metricool if: You create content, run ads, and want the best analytics dashboard for the price.
Choose Boomp if: You don't create content and want prepared posts you review before they publish.
Choose both if: You want Boomp's prepared posting with Metricool's analytics tracking.
Start with the free first look — Boomp reads your website and emails you ten finished posts: boomp.net/preview. Plans start at $39/month.
Compare also: Social Media Management Pricing Guide · Zoho Social vs. Boomp · Compare All Solutions
About Boomp: Boomp reads your public website, makes ten finished posts free and emails you the link. Paid plans prepare finished posts, carousels, and videos for Facebook, Instagram, LinkedIn, and TikTok, and nothing goes live without your review. Starts at $39/month. boomp.net
