TikTok is a Skill job: one AI conversation turns your real customer questions into a batch of TikTok plans, each with a hook, a few beats and a caption. Planning six to ten videos takes one sitting of under an hour, and you can record them the same day. This page covers the words around a TikTok video: the hook, the structure and the caption, written so you record in your own voice rather than read a script. For the technical specs, our page on TikTok caption length covers the documented limit, and TikTok video size covers the frame.
The AI does the part most owners stall on, which is deciding what each video is about and how it opens. You do the part no AI can, which is saying it like someone who does the work.
- Shape
- Skill
- Sitting
- one sitting
The shape: Skill
This job is a Skill because the whole thing fits in one conversation and one repeatable pattern. Nothing has to be approved before the next step can start. You bring the material, you ask for plans, you pick the good ones and record.
The pattern has three parts, and each one has a job. The hook stops the right person in the first seconds, both in what you say and in the text on screen. The beats carry one point, in two or three steps you talk through. The caption restates the point in plain words and ends on one ask.
What keeps this a Skill and not a script job is where the AI stops. It writes the idea for the hook and the order of the beats. It does not write the sentences you say. TikTok rewards people who sound like themselves, and a read script sounds read. A plan you glance at before you talk keeps the structure and leaves the voice to you.
If you post the same videos on Reels and Shorts too, our page on short-form video with AI plans a batch for every vertical platform at once. This page stays with what is particular to TikTok: on-screen text that works with the sound off, captions that use the words people type into TikTok search, and hooks that land before the swipe.
What you give the AI
The plans are only as specific as the material you bring. A prompt that says "TikTok ideas for a dog groomer" gets the ideas every dog groomer gets. Gather these before you open the chat:
- Eight to ten real customer questions. The ones you hear on the phone, at the counter, in your inbox or in reviews. Write them the way the customer said them.
- Your rough answer to each. One or two lines, typed fast. "Usually not, and here is the reason" is enough.
- Three mistakes customers make before they call you. These make strong hooks, because the viewer may be making one right now.
- One thing you can show, per question. A tool, a before and after, your hands doing the step, the place you work. TikTok is visual first, so the plan needs something to point the camera at.
- Who you want watching. One line, such as "renters with a first apartment" or "parents booking a first haircut".
- Your town or service area, if you serve people locally. It belongs in the caption and the on-screen text so local viewers recognize themselves.
- The asks you can actually fulfill. Book, call, reply with a word, visit one page, come in on a certain day. Name the link in your bio if that is where people go.
- A sample of how you talk. A voice note transcript, a long email to a customer or captions from past posts you liked. Two or three paragraphs is plenty.
- What you will not say. Prices you do not post, claims your industry does not allow, topics you avoid.
If you have no questions written down, spend ten minutes in your sent email first. Every answer you have typed to a customer is a video someone already wanted.
What comes back
A numbered list of video plans, each short enough to read in ten seconds before you press record. Each plan has hook options, the on-screen text, the beats as notes, the ask and a caption. None of it is a script.
Here is the brief to paste, with your material filled in:
Act as the TikTok planner for the business described below.
Use only the facts in these notes.
If something you need is missing, ask before you invent it.
Who should be watching:
Town or service area:
Customer questions, in their words:
The rough answer to each:
Mistakes customers make before they call:
What can be shown on camera for each question:
Asks this business can fulfill (with the link):
A sample of how this business talks:
Never say:
Plan eight TikTok videos, each between 15 and 45 seconds, each making one point.
For each video give:
1. Three hook options, each under 12 words, written as an idea to say in the owner's own words, not a line to read.
2. On-screen text for the first two seconds, under 8 words, readable with the sound off.
3. The one point, in one sentence.
4. Two or three beats as short notes, with what the camera shows during each.
5. The ask: one action, taken from the list above.
6. A caption of one or two sentences that restates the point in words a person might type into TikTok search, then the ask, then two to four relevant hashtags.
Do not write a word-for-word script.
No hype words, no emoji, no trending hashtags unrelated to the video.
Never promise a result, a price or a timeline not given in the notes.You get back eight plans in one reply. Read the hooks first, because a video with a weak hook never gets watched long enough for the rest to matter. Pick the five plans that sound most like questions you actually hear, and record those.
If a plan is right but the hooks are flat, ask for five more hooks for that one video and choose. Hooks are cheap to regenerate, and choosing from several is faster than fixing one. When you want the next batch, paste new questions into the same chat and say "same again".
How to judge it
You can reject a bad plan in a few seconds. Look for these:
- A hook that fits any business. "You won't believe this" or "Three tips for" with nothing specific after it. A good hook names your customer's actual question or mistake.
- A hook the video cannot pay off. "The secret nobody tells you" over an ordinary tip. The viewer feels baited and scrolls past your next video sooner.
- On-screen text that needs the sound. If the first two seconds make no sense on mute, rewrite the text so it carries the hook alone.
- Two points in one video. If the beats wander from the question to a second topic, split it into two videos.
- Beats written as full sentences. That is a script in disguise. Ask again for short notes.
- Nothing to show. A plan that is all talk with no camera direction makes a flat video. Each beat should point at something real.
- A caption that repeats the hook word for word. The caption should add the searchable words and the ask, not echo the screen.
- A pile of hashtags. More than four tags, or tags like a viral trend with no tie to your work.
- Invented facts. A statistic, a study, a customer story or a price you did not give it. Anything not in your notes comes out.
- A voice that is not yours. If you would never say a phrase to a customer, cut it.
If most plans fail the same way, the notes are thin. Better questions and better answers fix every plan at once. For what tends to make a post open well, our hook research from real small business posts is worth a read before your next batch.
What stays with you
The AI writes the plan. The video is yours, and so are these parts:
- Being on camera. You record, in your own words, from the plan. That is the reason anyone watches a business owner instead of an ad.
- The questions. Only you know which ones your customers really ask and which answers bring them in.
- Every claim. Check any number, rule or result before it goes out. Health, legal, financial and real estate work have rules about what you can claim, and they apply to a fifteen-second video too.
- Permissions. A customer, employee or home shown on camera agrees first.
- Sound. Music needs the right to use it. A business account on TikTok is usually limited to the sounds TikTok clears for commercial use, which leaves out many popular tracks, so check what your account can use before you plan around a song.
- The edit and the upload. You trim the clip, check the on-screen text sits clear of the buttons and captions, read the caption once more and post.
- The comments. A question under a TikTok is a warm lead and often your next video. Answering it is yours.
A worked example
This is an editorial example with an invented business. Say you run a one-van mobile bike repair service, and you want a week of TikToks.
You bring nine questions from your inbox, such as "Why does my chain keep slipping?" and "Is it worth fixing an old bike?" You add three mistakes you see every week, a line on who you want watching (people who commute by bike in your town), and the ask, which is to book through the link in your bio. For each question you note what you can show: the chain on the stand, a worn cog next to a new one, the van with the tools laid out.
The AI returns eight plans. The chain plan opens on the question itself, puts "Chain slipping?" on screen, and has three beats: show the worn cog, show the stretched chain, say which one to check first. The caption restates the point with the words a rider might search, names the town, asks them to book through the bio link and adds three tags.
One plan tries to cover both chains and brakes, so it gets split in two. One hook promises "the trick bike shops hide from you", so it gets swapped for the plain question. The owner records five videos in one afternoon in the driveway, glancing at each plan before talking, and posts one a day. Nothing in any caption says how many bikes were fixed or how many people booked, because there is nothing to prove it with.
Plan TikTok alone or with every platform
Both routes work. The choice is about where you post.
| Route | Who does the work | Best when |
|---|---|---|
| TikTok plans from this page | You bring questions, the AI plans hooks, beats and captions for TikTok | TikTok is your main video channel and you record yourself |
| One batch for every vertical platform | You bring questions, the AI plans videos that run on TikTok, Reels and Shorts | You post the same videos everywhere |
| Software from your website | Software reads your website and makes posts and short videos, you check them | You want posts every week without gathering questions or filming |
If you would rather not be on camera at all, the free faceless video generator makes a short vertical video from your website instead.
Boomp is software that does this job every week, without you. See ten posts made from your website, free
