Writing service descriptions with AI is a Skill: you talk through each service the way you would on a call, give the AI the transcript, and it returns one plain description per service, and the whole job takes one sitting. Recording takes about five minutes per service, the AI takes a few, and checking the results takes another twenty minutes or so. A service description tells a stranger what the service is, who it is for, what happens, what it includes and what to do next. It can show a price or not. The AI is good at turning your spoken words into clean paragraphs. The facts, the price and the promises stay with you.
- Shape
- Skill
- Sitting
- one sitting
The shape: Skill
This job is a Skill because it turns on one prompt and the material under it. There is nothing to connect, no tool to set up and no chain of steps to run.
The useful move is where the material comes from. Most owners write about their own work in a stiff, careful voice that says very little. The same owner, asked on the phone what a deep clean includes, says it in thirty seconds with three specific details and one thing people always get wrong. That spoken version is the raw material a good description needs.
So the job has two parts. First you talk, one service at a time, into anything that turns speech into text: the microphone button on your phone's keyboard works, and so does the dictation button in the ChatGPT or Claude app. Then you paste the transcript under one prompt and let the AI do the tidying. The AI is not asked to know your business. It is asked to keep your facts and remove your filler.
Once the transcripts sit in one document, you can run the prompt again whenever a service changes. Add a new service by recording one more memo.
What you give the AI
Put all of this in one document before you open the chat. Label each block so the AI knows which parts are fixed facts.
- A spoken walkthrough of each service: one voice memo per service, transcribed, where you answer five questions out loud: what is it, who is it for, what happens from the first call to the end, what is included, and what do people usually get wrong about it.
- The service names you use now: from your website, invoices or price list, so the descriptions match what customers already see.
- Prices, if you show them: the exact figure, a starting price, a typical range labeled as typical, or a note that the service is quoted per job.
- What each service does not include: the add-ons people assume are covered, such as materials, travel, permits or follow-up visits.
- The area you serve and how people book: the towns, the remote option if there is one, and the one next step you want people to take.
- Questions customers ask before they buy: from calls, emails and quote requests, in their exact words.
- What you will not claim: any guarantee you do not honor in writing, words your industry restricts, and credentials you do not hold.
The spoken walkthrough matters most. Talk as if a neighbor asked you what the service is over the fence. Do not read from your website while you record, because that only brings the stiff version back. If a transcript runs long, leave it long. The AI cuts better than it invents.
What comes back
Paste this prompt, then your material below it.
You are helping a small business write the descriptions of its services.
Use only the material pasted below. The transcripts are the owner talking
about each service out loud. Keep the owner's facts and plain words.
Remove filler and repetition.
Never invent a price, a guarantee, a turnaround time, a credential,
a result or a feature that is not in the material.
For every service in the material, write:
1. The service name, as the owner uses it.
2. A one-sentence summary that says what it is and who it is for.
3. A short paragraph on what happens, in order, from first contact to done.
4. Up to six bullets of what is included, only from the material.
5. One line on what is not included, if the material says.
6. The price exactly as given, or "Quoted per job" if no price is given,
plus one sentence on what the quote depends on only if the material says.
7. One next step, such as Book a visit or Call for a quote.
8. A short version of one or two sentences for menus and directories.
Use the words a customer would use. Avoid "solutions", "tailored",
"comprehensive", "top-notch" and "seamless".
After all the services, list every sentence that relies on something
not in the material, so it can be removed. Then list any customer
question from the material that no description answers yet.What comes back is one block per service: a name, a summary line, a short paragraph on how the service runs, the included list, the exclusion, the price or the quote note, a next step and a short version. Under the blocks sit two lists: sentences the AI stretched, and customer questions still unanswered.
Read the stretch list first. An AI likes to add "fully insured", "same-day service" or "satisfaction guaranteed" because they sound like what a service page should say. If you did not say it in the transcript, it comes out.
The unanswered-questions list is the second thing to read. Each item on it is a sentence a customer needs and the page does not have yet. Answer it out loud, add the answer to the transcript, and run the prompt again in the same chat.
How to judge it
Give each description a minute. Reject it, or the part of it, when you see any of these signs:
- A fact you never said: a turnaround, a license, a warranty or a number that is not in your transcript.
- The summary could fit any business: if you swap in a competitor's name and the sentence still works, it says nothing.
- The steps are vague: "we assess your needs and deliver results" instead of what actually happens on the first visit.
- Two services read the same: if the descriptions of two services mostly match, a customer cannot tell which one they need.
- The exclusion is gone: a description that drops what is not included reads friendlier and causes arguments at the invoice.
- Words you would never say: read it out loud, and if it sounds like a brochure, not like you on a call, it needs another pass.
- No next step, or the wrong one: a description that ends without telling people how to book, or sends them somewhere you rarely check.
Then do the stranger test. Show one description to someone outside your field for twenty seconds. Ask them what the service is, who it is for and what they would do next. If they get all three, the description works.
What stays with you
The facts are yours. Only you know what is actually included on a busy week, how long a job really takes, and which exclusions you will enforce when a good customer asks. Read each bullet as a promise a customer may quote back to you.
The price is yours too, including the choice to show it or not. Nothing in this job asks the AI to set a figure, and it should never round, discount or estimate one.
Some fields have rules about how services are described. Health, legal, financial, insurance and licensed trade businesses can face limits on claims, titles, outcomes and guarantees. If your field has those rules, check every description against them before it goes live.
The publish step is yours. Before the descriptions go up, compare them with your quotes, your invoices and what your staff say on the phone, so a customer hears the same service described the same way everywhere. And when a service changes, the description changes the same day. An old description is a promise someone will ask you to keep.
Price it, range it or quote it
Each service gets its own answer here, and one page can mix all three.
| How the service is priced | What the description shows | Why it works |
|---|---|---|
| Standard, rarely changes | The exact price and how it is billed | Customers decide before they call |
| Varies within a known band | A starting price or a typical range, labeled as typical, plus what moves it | People can tell whether you fit their budget |
| Different every time | "Quoted per job", what the quote depends on and how long a quote takes | Customers still learn how buying works |
If you show prices, our pricing page job covers laying them out side by side.
An editorial example
This is an invented business, used only to show the job. Say you run a two-person window cleaning company in a small town. You offer three services: exterior windows, interior and exterior windows, and screen and track cleaning.
You record three memos on a drive between jobs. In the one about exterior windows you mention, without thinking about it, that you use a water-fed pole so nobody climbs a ladder near the flower beds, that second-story windows are included, and that people often expect you to do the screens too, which you do not.
The AI turns that into a summary line, a short paragraph on how the visit runs, four bullets and one exclusion: screens are a separate service. The stretch list flags "streak-free guaranteed" in the interior and exterior description. You never said it, so it goes. The unanswered-questions list flags "Does someone need to be home?", which customers ask every week. You answer it out loud, add it to the transcript, and run the prompt again.
That is where the example stops. Nothing here is a real business, a real service list or a real outcome.
Where the descriptions go next
A service description does more work when the page around it is clear. Our drop on making service pages easier for AI tools to understand covers what else belongs on each page. The sentence above your services should say who you serve and why you, and the value proposition job covers that sentence. The short versions the prompt returns fit directory listings and booking menus as they are. Keep the transcripts, because they are the cheapest way to update a description later.
Of every job on this list, social media is the one that comes back every week, and Boomp is software that does that one for you. See ten posts made from your website, free
