Pinterest is a Skill job: one AI pass turns your real pages and your customers' search words into pin titles, pin descriptions and a short board plan. A batch of ten pins and a board plan takes about an hour, which fits in one sitting. This page covers the words on and around a pin, the titles, descriptions and boards, written with the AI you already pay for. For the image and video sizes, read our Pinterest pin size guide.
The AI does the writing, which is the part that is easiest to skip. You bring the pages, check every line and press publish.
- Shape
- Skill
- Sitting
- one sitting
The shape: Skill
This job is a Skill because it fits in one conversation with one repeatable pattern. You bring a list of pages, ask for the words for each pin, and judge them together. Nothing has to be approved or built before the next pin can start.
The pattern is the skill: one page, one pin, one promise. The title names what the reader gets, in the words they search with. The description explains what is on the page and who it is for. The board puts the pin next to others on the same topic, so the collection makes sense.
Pinterest works more like a search bar than a feed. People type what they want, such as a recipe, a room idea or a checklist, and save what helps. Those words have to be on the pin, or the pin is a picture nobody finds.
A pin with no text, or with the same line on every pin, is easy to make by accident. That leaves Pinterest with nothing to read and the reader with no reason to tap. The AI is good at writing many clear, varied titles and descriptions from one set of notes. It is weak at knowing what your pages say and what your customers search, so that part comes from you.
What you give the AI
The output is only as specific as the material you bring. A prompt that says "write Pinterest descriptions for a landscaper" gets the descriptions every landscaper gets. Gather these before you open the chat:
- The pages your pins will link to. Five to ten pages from your website, each with its address and a short paste of what is on it. A guide, a product, a gallery, a recipe, a booking page. Every pin needs one page behind it.
- The words customers search with. Type your topic into the Pinterest search bar and copy the phrases it suggests as you type. Add the exact words customers use in emails and on the phone. "Small backyard patio ideas" is a search phrase. "Outdoor living solutions" is not.
- What each image shows. One line per image, such as "a finished stone patio with two chairs at dusk". The AI writes to the image you have, not one it imagines.
- Who the pins are for. One line, such as "homeowners planning a first backyard project" or "parents planning a birthday party at home".
- Your current boards, if you have any. Their names and how many pins each holds. The AI can suggest which to keep, merge or rename.
- A sample of how you talk. A paragraph from your website or a long email to a customer.
- What you will not say. Prices you do not post, claims your industry does not allow, words you never use.
If you have no pages worth pinning, start with the pages that answer customer questions. Our page on blog posts with AI turns those questions into pages a pin can point to.
What comes back
One block of text: a labeled entry for each pin, then a board plan. Each pin entry holds a title, a description, a suggested board and a line of alt text.
Here is the brief to paste, with your material filled in:
Act as the Pinterest writer for the business described below.
Use only the facts in these notes and on the pages pasted below.
If something you need is missing, ask before you invent it.
Who the pins are for:
How this business talks (sample):
Never say:
Search phrases customers use (one per line):
Current boards and pin counts (if any):
Pages, one block each:
- Address:
- What is on the page:
- What the image shows:
For each page, write one pin:
1. TITLE
Under 100 characters.
Start with the most specific search phrase from the list that fits this page.
Say what the reader gets when they tap.
No clickbait, no all caps, no emoji.
2. DESCRIPTION
Two to four plain sentences.
Put the main search phrase in the first sentence, written naturally.
Say what is on the page and who it helps.
End with one reason to tap through.
No more than two hashtags, and none is fine.
3. BOARD
The board this pin belongs on, from the board plan below.
4. ALT TEXT
One sentence that describes what the image shows, for someone who cannot see it.
Then write a BOARD PLAN.
Three to six boards, each named as a search phrase from the list.
For each board, a description of one or two sentences and the pins that go on it.
If a current board should be renamed, merged or left alone, say which and why in one line.
Never promise a result, a price or a timeline not in the notes.
Never write the same title or description twice.You get back every pin and the board plan in one reply. Read the titles first, as a list, because they carry the most weight in the fewest words. If the titles are right, the descriptions usually are too.
If several titles sound alike, ask for three new options for each one and pick. Titles are cheap to regenerate, and choosing from several is faster than fixing one. When the batch is done, paste the next set of pages into the same chat and say "same again". The AI keeps the voice sample, the search phrases and the rules from the first run.
How to judge it
You can reject a bad result in a minute. Look for these:
- A title that hides the topic. Wordplay, a question with no subject, or "You have to see this". A good title reads like what someone would type into the search bar.
- The same words on every pin. Ten descriptions that start the same way, or one keyword repeated in every line. Ask again, and tell it to vary the phrasing.
- A description about a page you do not have. The pin promises a free guide or a full tutorial, and the page behind it is a product listing. The pin and the page must match.
- Keyword stuffing. A description that lists phrases instead of saying something, such as "patio ideas backyard patio small patio patio design". It reads like spam to the person deciding whether to tap.
- A wall of hashtags. More than two, or tags that have nothing to do with the page.
- Boards that are too narrow or too vague. A board named "Stuff we like" tells no one anything. Twenty boards with two pins each look abandoned.
- Alt text that sells. Alt text describes the image. "Book your patio consult today" is not a description.
- Invented facts. A price, a number, a result or a material you did not give it. Anything not in your notes or on the page comes out.
- A voice that is not yours. If you would never say a sentence to a customer, rewrite it or ask the AI to make it plainer.
If several pins fail the same way, the notes are thin. Better search phrases and fuller page pastes fix every pin at once. For more on alt text, read our social media alt text guide.
What stays with you
The AI writes the words. The pins are yours, and so are these parts:
- The search phrases. Only you can check what customers actually type and which words bring them to you. The AI can suggest phrases, but the list you trust comes from the search bar and your inbox.
- Every claim. Check any number, rule or result against its source before it goes out. Regulated work, such as health, legal, financial or real estate, has rules on what you can claim, and they apply to pins too.
- The images. You choose or make the image, size it for Pinterest and check that any text on it is readable on a phone.
- The destination. You check that every link opens the right page and that the page delivers what the title promises.
- Permissions. A customer shown or named agrees first, and every photo is one you have the right to use.
- The publishing. You create the pins, pick the boards and press publish, or load them into the scheduler you already use.
- Reading the results. Pinterest's own analytics show what people saved and tapped. Read them yourself before you decide which topics to pin more of.
A worked example
This is an editorial example with an invented business. Say you run a small landscaping company, and you want ten pins this week from pages you already have.
The pages are a patio gallery, a guide to choosing pavers, a page on drought-tolerant plants, a booking page and six project write-ups. The search phrases come from typing "small patio" and "drought tolerant" into the Pinterest search bar and copying what it suggests. The images are photos from finished jobs, one line each. The owner has three old boards with vague names and a few pins on each.
The AI returns ten pins and a board plan. The titles open on phrases like small backyard patio ideas and drought tolerant front yard plants, each followed by what the page shows. The descriptions say what is on each page in two or three sentences, and each one is different. The board plan suggests four boards named for search phrases, and says which old board to rename and which two to merge.
One description promises "a complete cost breakdown" that the paver guide does not contain, so it gets rewritten to match the page. One title, "Patio goals", gets replaced with the plain search phrase. The owner sizes the photos, creates the pins, renames the boards and spreads the pins across the week. Nothing in any pin says how many patios the company has built or how many people saved a pin, because there is nothing in the notes to prove it with.
Write it yourself or hand it to software
Both routes work. The choice is about who does the work each week.
| Route | Who does the work | Best when |
|---|---|---|
| One AI pass per batch | You bring pages and search phrases, the AI writes titles, descriptions and boards, you publish | You have a few pages worth pinning and an hour a month |
| A scheduler | You still write every pin, the tool times when they go out | You already write pins and want them spread across the week |
| Software from your website | Software reads your website and makes the posts, you check them | You want posts every week without gathering pages and phrases yourself |
If you are weighing a Pinterest scheduler, our Tailwind alternative page compares who does the work in each.
Boomp is software that does this job every week, without you. See ten posts made from your website, free
