A link-in-bio page is a DIY job you can finish in one sitting: the AI decides what goes on the page and in what order, and you rebuild the page once by hand. The thinking takes about twenty minutes, and the rebuild takes the rest of an hour. This page covers the link page itself, the list of buttons people see after they tap the link in your profile. The bio text above that link, the words in your profile, has its own page: what to put in your Instagram bio for a business. The short version of everything below: one main action at the top, the thing that changes second, evergreen pages next, contact and other profiles last, and no more than seven buttons.
- Shape
- DIY
- Sitting
- one sitting
The shape: DIY
This job is DIY because the hard part is a decision, and the rest is clicking. Some assistants can now click around a website, but none should be trusted alone to rebuild your page or to decide what belongs on it. And only you will notice that your booking link opens a calendar with no open times.
The AI earns its place in the decision. Most link pages grow by accident. A button gets added for a launch, another for an event, another when someone asks for the menu, and none of them ever leave. A year later the page has fourteen buttons, the booking link is ninth, and two of them open pages that no longer exist.
An AI is good at the cold read that fixes this. It has no attachment to the launch you were proud of, so it will rank the buttons by what a stranger needs.
What that means for you: let the AI do the ordering, then rebuild the page once from its plan. Do not edit the old page button by button, because that is how it got long.
What you give the AI
Gather these before you open the chat. Paste them in as plain text, so the AI works only from what you wrote.
- Every link on your current page. Copy the button label and the address for each one, in the order they appear today.
- Your bio text. The exact words in your Instagram, TikTok or other profile, since the link page has to continue what the bio promises.
- Your one main action. The single thing you most want a new visitor to do: book, buy, call, order, join a list or visit the shop.
- What is current right now. A sale, an event, a new service, a season, with the date it ends.
- The questions people ask in your messages. Five or six real ones, in their words, such as "Do you have a menu?" or "Is there parking?"
- Your one-sentence value proposition. If you have written one, paste it; if not, our value proposition page gets you there in one sitting.
- Any link you are required to keep. A partner, a sponsor or a booking platform you have agreed to show.
The questions from your messages matter more than they look. They tell the AI which pages customers actually want, as opposed to which pages you have.
What comes back
You get four things back from one prompt: a ranked list of five to seven buttons, a short label for each, a list of links to cut, and one line to sit at the top of the page.
Paste this, with your inputs underneath.
You are helping a small business rebuild its link-in-bio page, the page people reach by tapping the link in a social media profile.
Below are the business's current links, its bio text, its one main action, what is current right now, the questions customers ask, its value proposition, and any link it must keep.
Return four parts.
Part 1: the ranked list.
Five to seven buttons, in order.
Button one is the main action.
Button two is the current offer or event, if there is one, with the date it should come down.
Then the pages that answer the customer questions below.
Contact details and other social profiles go last.
For each button, give one line on why it sits where it does.
Part 2: the labels.
A label for each button of no more than five words, starting with a verb, saying what happens when someone taps it.
Use the words a customer would use, not internal names.
Part 3: the cuts.
Every current link that did not make the list, with one line on why, and where it could live instead.
Part 4: the top line.
One sentence of no more than twelve words for the top of the page that continues what the bio promises.
Use only facts from the text below.
Do not invent offers, prices, dates, reviews or claims like "best" or "top-rated."
Flag anything you had to guess.
[paste your inputs here]The labels are the quiet win. "Book a cut" tells a visitor what happens next. "Booking" or "Click here" does not, and "Shop our new fall drop" tells them nothing if the fall drop ended in November.
The cuts list is usually the surprise. Most owners find at least one button they had forgotten was there.
How to judge it
A bad plan puts something other than your main action first. If button one is your newest post, your podcast or a link to another social profile, send it back and name the action again.
A bad plan keeps too much. If the list runs past seven, the AI was too polite about your old links. Ask it to cut to five and say which two it would drop next.
A bad label describes a page instead of an action. "Services," "Info" and "Links" are labels from a filing cabinet, not from a customer. Each label should finish the sentence "Tap here to..." on its own.
A bad top line repeats the bio word for word, or says something the bio does not back up. The visitor just read your bio, so the top line should carry them one step further, toward the first button.
A bad plan invents things. Read every label and every line and ask whether it is true today. A sale you did not mention, a date you did not give, or a "free consultation" you do not offer is a reason to reject the draft.
One-minute test: show the ranked list to someone who does not know your business and ask which button they would tap first. If they pick anything other than your main action, the order or the label is wrong.
What stays with you
The rebuild is yours. Open your link tool or your website, clear the old page, and enter the buttons in the new order with the new labels. Doing it from a clean page, instead of moving old buttons around, is what keeps it short.
Tapping every link is yours. On a phone, not a laptop, open each button and make sure it lands on the right page, the page loads, and the main action works all the way through. A booking link that opens a calendar with no open times is a broken link to a customer.
The main action is yours to choose. The AI can rank what you give it, but only you know whether a booking, a call or an order is worth most to the business this season.
The second button is yours to keep current. Put the end date of the current offer in your calendar on the day you add it, so the button comes down when the offer does.
The bio is yours to match. When the page changes what you want people to do, the bio above the link should say the same thing; our page on writing social media bios covers cutting one bio to fit each platform.
Link tool or a page on your own website
| Option | Choose it when | What to watch |
|---|---|---|
| A link-in-bio tool | You want to edit from your phone in a minute and do not update your website often | Visitors leave your domain, and the free version may show the tool's own branding |
| A simple page on your own website | You already edit your site easily and want visitors to stay on your domain | Keep it short and fast on a phone, with no menu that pulls people away |
| Your home page as the link | Your home page already leads with your main action | The visitor has to find the action on a page built for other jobs |
| A single landing page as the link | You are running one campaign and want every tap to go to it | Swap it back when the campaign ends, or the link points at something stale |
If the top button needs a page of its own, our landing pages guide covers building that page.
An editorial example
This is an invented business, used only to show the work. Say you run a small neighborhood bakery that takes custom cake orders and sells at a Saturday farmers market.
You paste in your current link page: eleven buttons, including a holiday cookie box that sold out last year, a blog post about sourdough, a podcast you appeared on, the market's own website, a menu, an order form and a phone number. You paste in the questions people send most: whether you do gluten-free, how far ahead to order a cake, and where your market stall is.
The plan puts "Order a custom cake" first, because custom orders are your main action. Second is "Find us at the market," with a note to change it when the market season ends. Then "See this week's menu" and "Ask about gluten-free," which answers the most common question. "Call the bakery" sits last.
The cuts list drops the sold-out cookie box, the sourdough post, the podcast and the market's own website. It suggests moving the sourdough post and the podcast to your website's about page.
Your hour then becomes a list: clear the old page, enter five buttons, tap each one on your phone, and put the market's last Saturday in your calendar.
Of every job on this list, social media is the one that comes back every week, and Boomp is software that does that one for you. See ten posts made from your website, free
