Commenting on other people's posts is the daily habit of leaving one useful comment at a time where your future customers already read, and it is a DIY and Skill job you can finish in one sitting of about 20 minutes a day. The AI reads the post and suggests the useful reply; you choose the angle and type the comment yourself. The work is small, and it repeats. Its value comes from showing up in the same places, with something worth reading, most weekdays. Nothing here asks you to sell, and the best comments never do.
- Shape
- DIYSkill
- Sitting
- one sitting
The shape: DIY and Skill
This job is DIY because the doing is yours and only yours. You scroll, you read, you decide which posts deserve a reply, and you type the comment from your own account. No assistant can do the scrolling for you in a way you should trust, and a tool that posts comments on its own can break a platform's rules and get your account restricted. The person in the comment box has to be you.
It is also a Skill because there is one repeatable move inside it: a post goes in, a few useful angles come out. That move gets better each time you use it. The first suggestions will be too polite, too long or too eager to agree. You tell the AI what you would actually say, and the next round starts closer to how you talk. Keep the brief in a note so tomorrow's session starts from your improved version.
What that means for you: the AI is a thinking partner, not a ghostwriter. It is good at noticing the question a post leaves open, the example that would make a point concrete, or the polite second view nobody has offered yet. It is bad at knowing what you have seen on real jobs, and that is the part a comment is read for. So the AI suggests, and you write, every time.
If you are not sure where the conversations worth joining are, the social listening page covers setting up searches that find them for you.
What you give the AI
Gather these once, save them in one note, and paste them at the top of each daily session. Then add the post itself, one at a time.
- Who you are, in two sentences. What you do, where, and for whom. The AI needs this to know which posts you can speak to with authority.
- Your short list of accounts. The ten to twenty people, pages and groups you comment on. Name each one and say why it matters, such as "refers clients to us" or "our customers read this local page."
- Three things you know from doing the work. The mistake customers make most, the question you answer every week, the cheap fix that usually works. These are the raw material for comments only you could write.
- Two or three comments or replies you have written before. Ones you were happy with. The AI uses them to match your length and tone.
- Your never-say list. Prices, promises, medical or legal advice, competitor names, politics, and anything your trade or license rules out.
- Each post, pasted in full. The text of the post, who wrote it, and the top few comments already under it, so the AI does not suggest something someone already said.
What comes back
Paste the brief below into the AI you already use. Fill in the brackets about you once, then paste one post at a time under it, with who wrote it and why that account matters to you. Keep the conversation open for the whole session, so it remembers your corrections.
You are helping a small business owner decide what to say in a comment on someone else's social media post.
The owner will type the comment themselves, in their own words, from their own account.
Do not write a finished comment unless asked.
Suggest angles first.
About the owner: [what you do, where, for whom]
What the owner knows from real work: [3 specifics in your own words]
How the owner writes: [paste 2 to 3 past comments or replies]
Never say: [your list]
The post:
[paste the post, the author's name, why this account matters to you (e.g. refers clients, local page our customers read), and the top 2 to 4 comments]
Give me:
1. In one line, what this post is really asking for or about.
2. Three different angles for a useful comment. For each, one line on what it adds that the post and existing comments do not. Use the owner's real-work specifics where they fit.
3. For the strongest angle only, a rough draft under 40 words, in plain sentences, with no hashtags, no emoji, no link and no mention of the owner's business.
4. One line saying whether this post is worth commenting on at all, and why.
Do not invent facts, results, prices or experiences the owner did not give you.
Mark anything you are unsure of with [CHECK].What comes back is a short menu, not a comment. You get the point of the post in one line, three angles you could take, one rough draft and a plain verdict on whether to bother. The verdict matters as much as the angles. If the AI says the post is a sales pitch, a heated argument or already has the answer you would give, the right move is to scroll past.
Read the rough draft for its idea, then close it and type your own version in the comment box. Typing it yourself is the step that makes it sound like you, and it is the step that catches the sentence you would never say. At the end of the week, paste back the comments you actually posted, ask the AI what you changed and why, and ask it to fold those changes into the brief. Save the updated brief. That is how the skill improves from one week to the next.
How to judge it
Read every suggestion as the person who wrote the post would. You can reject a bad one in a few seconds once you know what to look for.
It could sit under any post. "Great insights, thanks for sharing" fits everywhere, so it adds nothing anywhere. If the angle would still make sense under a different post, it is generic.
It restates the post. A summary of what the author just said reads as filler. A good comment moves the conversation one step further.
It is a pitch in disguise. Any suggestion that steers toward your business, your offer or a link is an ad in a comment box. Take the mention out, and if the comment no longer works without it, skip the post.
It sounds like a press release. Words like "leverage", "seamless" or "game-changer" mark a draft nobody would type on a phone. Comments read best as one to three plain sentences.
It claims something you did not supply. An AI filling a gap will state a typical price, a past job or a confident fact. Cut every claim you did not give it, and check every line marked [CHECK].
It agrees with everything. Polite agreement is the AI's default. A respectful second view, a question or a specific caveat is usually more useful, and more likely to get a reply.
What stays with you
The AI suggests. Four parts of this job stay with you, and they are the parts people actually notice.
The daily habit. No prompt makes you open the app at 7:30 tomorrow. Pick a fixed time, keep the session short, and stop when the time is up. A small habit kept most weekdays beats a long session once a month.
Your experience. The specifics that make a comment worth reading come from your work. If you have nothing first-hand to add to a post, skip it, however good the suggestion sounds.
Typing it yourself. Write the comment in your own words, in the comment box, from your own account. Do not paste the draft as it stands, and do not hand your account to a tool that comments for you.
The follow-up. When the author or someone else replies to your comment, answering them is where a relationship starts. That reply is yours to write, and it is usually more valuable than the first comment.
An editorial example
This is an invented example to show the habit, not a real business.
Say you run a small bookkeeping practice for trades businesses. Your short list includes a local roofing company's owner, your city's small business group, two contractors who send you clients, and a trade association page. On a Tuesday morning, the roofing owner posts that tax season always catches them off guard and asks how other owners prepare. There are six comments, mostly "same here."
You paste the post and the comments under your saved brief. The AI says the post is really asking for one practical habit, not sympathy. It offers three angles: a monthly ten-minute receipt habit, a question about whether they set aside tax each month, and the form you noted trades owners most often miss. Its verdict is that the post is worth a comment because nobody has offered anything practical yet.
You pick the first angle, close the draft, and type two sentences in your own words about the receipt habit your best clients keep. You do not mention your practice. The roofing owner replies asking how you sort the receipts, and you answer that one too.
A ten-minute version for busy weeks
Some weeks the full session will not happen. Keep the habit alive with a smaller version instead of skipping it.
| If you have | Do this |
|---|---|
| Ten minutes | Comment on two posts from your short list, using the angles step only. |
| Twenty minutes | Run the full brief on three to five posts and answer any replies from yesterday. |
| Thirty minutes once a week | Review the week's comments with the AI and update your brief and your short list. |
Where this sits with the rest of your marketing
Comments on other people's posts reach people who do not follow you yet. Your own posts are what they find when they click through to your profile. If that profile has been quiet for months, the comment earns a visit and the empty page loses it, so the two jobs work together. The same move works in forums, which the Reddit page covers, and on your own ground, which the community page covers. More jobs like this one, each with its own shape, are on the DIY marketing list.
Of every job on this list, social media is the one that comes back every week, and Boomp is software that does that one for you. See ten posts made from your website, free
