Publer costs less than Buffer for the same number of accounts at the prices both companies listed on October 16, 2026. Three accounts are $12 a month on Publer Professional and $18 a month on Buffer Essentials. Choose Buffer when you want X on a free plan, one simple price per channel, or unlimited team members with approvals on its Team plan. Choose Publer when you run several accounts on your own, want unlimited workspaces and drafts, or want analytics and competitor reports on its Business plan. Choose neither first when the calendar is empty because nobody has prepared posts worth publishing.
Which one fits your situation
| If this is your situation | Better starting point | Why |
|---|---|---|
| You want to pay nothing and post to X | Buffer Free | Buffer's Free plan can connect X. Publer's Free plan covers three accounts other than X. |
| You run three to ten accounts on your own | Publer Professional | $12 a month for three accounts and $36 for ten, against $18 and $60 on Buffer Essentials. |
| Several people draft and someone approves | Compare Buffer Team with Publer plus members | Buffer Team includes unlimited members, approvals and access levels at $12 per channel a month. Publer adds approval workflows through paid additional members. |
| You also publish to WordPress or Telegram | Publer | Publer lists both. Buffer's channel list does not. |
| You also publish to Substack | Buffer | Buffer lists Substack. Publer's channel list does not. |
| Nobody has posts ready to schedule | Solve the source problem first | A queue only helps after the business has material worth publishing. |
For another scheduler decision, see Metricool vs Hootsuite or Later vs Buffer.
What each costs, by number of accounts
These prices were read on October 16, 2026, in US dollars before tax. Buffer's come from its pricing page and its pricing help article. Publer's come from its plan builder at publer.com/plans, which shows a price for each account count. Buffer charges per channel. Publer charges per social account, and every tenth account is free.
| Accounts | Buffer Essentials | Buffer Team | Publer Professional | Publer Business |
|---|---|---|---|---|
| 1 | $6 a month, or $60 a year | $12 a month, or $120 a year | $5 a month, or $48 a year | $10 a month, or $96 a year |
| 3 | $18 a month, or $180 a year | $36 a month, or $360 a year | $12 a month, or $115.20 a year | $21 a month, or $201.60 a year |
| 6 | $36 a month, or $360 a year | $72 a month, or $720 a year | $24 a month, or $230.40 a year | $42 a month, or $403.20 a year |
| 10 | $60 a month, or $600 a year | $120 a month, or $1,200 a year | $36 a month, or $345.60 a year | $63 a month, or $604.80 a year |
Publer shows its yearly price as a monthly figure "billed yearly" ($9.60 a month for three Professional accounts); the yearly totals above are that figure times twelve. Buffer's price per channel drops to $4 a month, or $40 a year, for channels 11 to 25 on both paid plans. Buffer Essentials and Publer Professional each cover one person. Buffer Team includes unlimited team members, while Publer charges for each additional member and includes the plan owner. Both free plans cover three accounts at $0, with ten scheduled posts per account waiting at a time.
Buffer: one price per channel
Buffer Free includes one user, up to three channels and ten scheduled posts per channel at a time, which refill as posts go out. Essentials is $6 per channel a month, or $60 per channel a year, for one user. Team is $12 per channel a month, or $120 per channel a year, and adds unlimited team members, access levels and content approval workflows. Buffer's AI Assistant is on all three plans. Buffer lists Facebook, Instagram, TikTok, LinkedIn, Pinterest, YouTube, Google Business Profile, Threads, X, Bluesky, Mastodon and Substack.
That is a clear buying model: count the channels you will actually run, multiply, and you have the bill. Test the exact post types you use before paying, because a supported channel does not mean every format publishes the same way.
Publer: more accounts for less, with members priced separately
Publer Free includes one user, one workspace, three social accounts other than X, ten scheduled posts per account, 25 saved drafts and 24 hours of post history. Professional adds unlimited scheduling and drafts, first comments and threads, unlimited workspaces, RSS automations, permanent post history and X. Business adds unlimited AI prompts, analytics reports, best times to post, competitor analysis, hashtag analytics, post recycling and API access. The plan owner is included in the price; additional members, which Publer names for collaboration and approval workflows, cost extra. Publer lists Facebook, Instagram, TikTok, LinkedIn, Pinterest, YouTube, Google Business Profile, Threads, X on paid plans, Bluesky, Mastodon, Telegram and WordPress. Publer says most paid features can be tried free without entering a card.
More controls only help when someone owns the publishing decision. Price the members you will really add before you compare Publer Business with Buffer Team.
Compare the billing model before the feature list
The most useful distinction is not which tool has more features. It is how each bill maps to the accounts and people your business actually has.
| Question to answer | Buffer | Publer |
|---|---|---|
| What is billed? | Each connected channel | Each social account, plus each additional member; the owner is included |
| Free plan | 3 channels including X, 10 scheduled posts per channel, 1 user | 1 workspace, 3 accounts other than X, 10 scheduled posts per account, 1 user |
| Discount at volume | Channels 11 to 25 drop to $4 a month | Every tenth account is free |
| Approvals | Team plan, unlimited members | Through paid additional members |
| Channels only one of them lists | Substack | WordPress and Telegram |
| Best question before buying | "How many channels will we actually run?" | "How many accounts and people will operate this?" |
Prices and plan details change. Use this table to narrow the shortlist, then confirm the checkout total and the exact publishing behavior you need before committing.
The work neither scheduler removes
An AI assistant, post ideas, a calendar or an approval button can be useful. They still leave a small business with four jobs:
- Find a specific piece of expertise, proof or customer question worth sharing.
- Turn it into a claim that is accurate and understandable outside the business.
- Check facts, privacy, image permissions, tone and channel fit.
- Have an accountable person approve the finished work.
If those jobs are already handled, Buffer and Publer are capable ways to distribute the result. If they are the recurring bottleneck, a cheaper scheduler makes the empty calendar cheaper without making it easier to fill.
Where Boomp fits
Boomp is not a hidden winner in a scheduler comparison. It is software that writes posts from a business's public website, so it is relevant only when the missing step comes before scheduling.
Enter your public website and email. We send a link to ten finished posts made from your website, including images, a carousel and a short video. No account or card is needed. Check the services, facts and voice before you choose a plan.
Three doors, by how much of the job a small business keeps. Every Boomp plan starts from the website. Packs at $9 a month sends ten finished posts by email link for you to publish with Buffer, Publer or whatever scheduler you already use, nothing connected. Core at $39 publishes twenty posts, a carousel and a video after you approve each one in the app. The done-for-you option at $275 has Boomp's founder approve them for you, so you never open the app. The free door comes first: ten finished posts from your website, sent by email, no account or card.
Sources checked
Prices and plan details were read on October 16, 2026, from Buffer's pricing page, Buffer's pricing and features article and Publer's plans page, including the prices its plan builder shows for one, three, six and ten accounts. Check each vendor's checkout before buying; taxes, currency and promotions change the total.
Bottom line
Pick Buffer for a simple per-channel bill, X on the free plan, or unlimited team members with approvals on Team. Pick Publer when you run several accounts and want the lower price, or when WordPress, Telegram or Publer's Business reports match how you work. If the recurring problem is finding and reviewing useful material, solve that before adding another queue.
See ten finished posts made from your public website, free
Related guides: Buffer pricing and free plan limits | Buffer alternative with content creation built in | Best social media tools under $50/month | What social media management costs | Affordable social media management
