Quick answer
Create Instagram Reels at 1080 x 1920 pixels with a 9:16 aspect ratio. Keep important text, faces, logos, and calls to action inside a central safe area because the Reel viewer, feed preview, and profile grid do not show the same frame in the same way.
Source check: August 28, 2026. Platform apps, APIs, account types, and third-party publishers can change on different schedules. The final operational check is the preview and public result in the exact path you use.
At a glance
| Surface or choice | Size or limit | Ratio or source | What it means |
|---|---|---|---|
| Reel master | 1080 x 1920 | 9:16 | Full-screen vertical canvas |
| Feed preview planning area | Center-weighted | Varies | Check current preview |
| Profile-grid planning area | Center-weighted | Varies | Check current grid crop |
| Cover source | 1080 x 1920 | 9:16 | Choose a frame that survives smaller previews |
What this page owns
The full-screen Reel and its discovery previews are different surfaces. A title placed safely for 9:16 can still be clipped or covered when shown in the feed or grid.
That ownership boundary matters. Boomp uses one clear page for each search job instead of publishing near-duplicate pages that give different answers to the same question.
A dependable production method
- Keep essential copy away from the top, bottom, and right-side controls.
- Choose a cover that remains clear in the profile grid.
- Add captions for speech and review their timing.
- Check music, footage, and testimonial permissions.
- Watch the published Reel from a customer view.
The last check matters most. A design file, successful export, scheduler acceptance, or API response does not prove that the customer-facing artifact is correct.
Size is only one acceptance test
A technically valid file can still fail the business. Check these questions with the final media and caption together:
- Is every name, date, price, claim, location, and link current?
- Does the crop preserve the subject and the useful words?
- Are captions, contrast, and text alternatives sufficient for the content?
- Does the business have permission to use the people, customer material, music, footage, and marks shown?
- Does the call to action match the destination and what happens next?
- Did a responsible person approve this exact version?
For the full release gate, use the social media content quality checklist.
Where Boomp fits
Boomp fits when the recurring problem is larger than one pixel count. The current first look starts with a public website and returns up to six website-grounded talking points before email. Those talking points are not finished posts and do not prove that Boomp knows the owner's voice. Email saves the first look and continues into post ideas. Finished media and posts belong to paid work, with the customer's approval settings controlling what represents the business.
Give Boomp your public website and review the first talking points before email.
Related guides
- Instagram Image Sizes 2026: Posts, Stories, Reels and Profiles
- Vertical Video Size 2026: 1080 x 1920 and 9:16 Explained
- Social Media Safe Zones 2026: Keep Text and Logos Visible
- Social Media Video Length Limits 2026: Current Platform Guide
