Med spa social media marketing is a steady run of posts that explain the practice to someone deciding whether to book: what a treatment and a consultation involve, who the providers are, how to prepare, what aftercare looks like, and how to book. Choose tools and help by the part of that work your team is missing, not by the label on the product. A design tool makes visuals, a scheduler publishes finished posts, content software prepares posts from the practice website, and a freelancer or agency takes on the wider work named in its agreement. Whichever you choose, the practice keeps treatment statements, permissions and patient media, because nobody outside the practice can make those calls for it. For what to post, see the thirty med spa post ideas.
Which part of the work is missing?
The costly mistake is buying help that covers a different piece of the work from the one that is missing. Start from the gap.
| Your current problem | Help to compare | Question to ask before buying | Typical cost |
|---|---|---|---|
| Captions are ready but visuals are missing | Design tool or a designer | Who supplies approved images and checks them? | Design tool price on vendor site; designers quote per project |
| Finished posts exist but go out unevenly | Scheduler | Who checks that each post went out, and fixes a failure? | Price on vendor site |
| The website explains the treatments but posts do not exist | Content software | Who checks the source and the finished draft? | $9 or $39 a month at Boomp; $275 with the founder approving |
| Important knowledge is not written down anywhere | Freelancer who interviews the providers | Who gathers and confirms the source material? | $500 to $1,500 a month, typical range |
| The practice wants new photography, video or campaigns | Freelancer or agency | What production and campaign work is included, and what is extra? | $750 to $2,500 a month and up for an agency, typical range |
| Comments and messages need daily attention | Account manager or a trained team member | Who answers, and where do private questions go? | Staff hours, or a freelancer's reply add-on |
The typical ranges are what such quotes usually run, not a survey.
Two mistakes are easy to make. The first is paying for a scheduler when the real gap is writing: the calendar is ready and stays empty. The second is buying a posting package when the team needs someone to gather information that only the providers hold. Put the missing job in the scope before you compare prices.
The tools, by the work they do
Design tools
A design tool helps the team make a branded graphic for a caption it already has. It does not decide what to say, check a treatment claim or publish on a schedule. It fits a practice with a team member who writes well and has time each week.
Schedulers
A scheduler places finished posts on a calendar and publishes them. Buffer, Later and Metricool are common choices, and Boomp keeps current notes on what Buffer's plans include. A scheduler is only as full as the posts someone gives it.
Content software
Content software prepares posts from material the practice already has. Boomp, for example, reads the practice website and writes posts with images from what the site says about treatments, consultations, providers and booking. It fits a practice whose website already answers the questions clients ask, where the missing piece is turning those answers into posts every week. A qualified person at the practice still reads every post.
Freelancers and agencies
A person can do what software cannot: interview a provider, shoot new photos, plan a launch, run ads and answer messages every day. That work costs more, and it still needs someone at the practice to approve treatment statements. Ask for the scope in writing, including who handles replies and what happens when a post is wrong.
Test one public page before choosing
Before you buy anything, give each option the same test. Pick one current consultation or treatment page from your website and ask for a post that explains one part of it.
For example, a consultation page that says the first visit covers goals, medical history and which treatments suit the client can become a short post about what a consultation is for. The reviewer checks that the post matches the published process and promises nothing about results. The caption invites the reader to read the page or book a consultation through the practice's usual route.
Then check four things:
- Does the post keep the meaning of the page, and add nothing the page does not say?
- Is the next step correct, with the right link?
- Are the images appropriate, with no client who has not given permission?
- Would the provider who approves treatment statements sign off on it as written?
A provider who passes this test with your own page is worth comparing on price. One who fails it has shown you what the weekly posts would look like.
The rules that stay with the practice
Med spas sit across medical, aesthetic, privacy and advertising rules, and which ones apply depends on the practice's structure, providers, services and state. This page is not legal advice; the practice decides which rules apply to it. Three matter most.
- Before-and-after photos and testimonials. The FTC's Endorsement Guides say a featured result is likely to be read as what clients generally get, and without proof of that, the ad "should clearly and conspicuously disclose the generally expected performance" (16 CFR 255.2(b), read October 7, 2026).
- Patient information. If the practice is covered by HIPAA, the Privacy Rule says it "must obtain an authorization for any use or disclosure of protected health information for marketing", apart from face-to-face communication and promotional gifts of nominal value (45 CFR 164.508(a)(3), read October 7, 2026). Whether a particular med spa is covered is a question for the practice to answer.
- Treatment claims. Results, timing, pain, downtime and safety are all claims. The person responsible for clinical review approves them, not the person or software that drafted the post.
The med spa post ideas guide has the full review checklist for patient media and claims, question by question.
Where to post, and how often
Instagram suits the visual side of the work: the space, the providers, a short explanation of a treatment. Facebook can carry the same posts, and the practice's Google Business Profile shows recent posts beside the reviews and the map. There is no proven number of posts that fills a schedule. Choose a count the practice can prepare, check and publish in its busiest month, and keep it.
Measure the workflow, not just the posts
Keep three records apart: posts that went out, visits to the relevant treatment or consultation page, and consultation requests. The practice's booking system is the honest source for the last one. A full calendar shows the work is happening. It does not prove bookings or revenue.
What stays with the practice
- Treatment statements. A qualified provider approves what each post says about care and results.
- Patient media and permission. Any client image, quote or review is the practice's decision, with its own permission.
- Perishable facts. Prices, offers, hours, providers and which treatments are available.
- Replies to comments, reviews and messages, and where private questions go.
- The website. When posts are written from the website, a claim on the website becomes a claim in a post.
The three doors at Boomp
Boomp is software. It reads the practice website and writes social media posts about the practice, with the images. The price follows how much of the work leaves the practice.
- Packs, $9 a month. Ten finished posts with images, by email link. A provider reads them and the practice posts them itself. Nothing to connect, nothing scheduled.
- Core, $39 a month. Twenty posts, one carousel and one video, published to the practice's connected channels after someone at the practice approves each one in the app. About ten minutes a week of approving. Approval is the default; auto approval stays off unless the practice turns it on, and a med spa should keep it off.
- Done for you, $275 a month. The same content, with Boomp's founder approving every post before it publishes, and the practice never opens the app. That moves the read of treatment statements outside the practice, so a practice that keeps it, as this page advises, should choose Packs or Core.
No Boomp plan includes ads, replies to comments or messages, photo shoots or strategy calls, and there is no contract on any of the three.
Before any of them, the free step: enter the practice website and your email, and a link to ten finished posts made from your own website arrives by email, with images, a carousel and a short video, with no account or card.
