A "which one fits you" quiz is a lead magnet you can build in an afternoon, and it takes two shapes at once: Tech and Skill. The AI writes the questions, the scoring and the result pages in about an hour, and a form tool runs the quiz. The visitor answers five to eight questions, gets matched to one of your real offers, and leaves an email address so you can follow up on that match. The part that takes judgment is deciding what each result should recommend, and the part that takes patience is wiring the form tool so every answer lands in the right place. If you sell more than one package, plan or service, and people regularly ask you which one they need, this is a job worth finishing today.
- Shape
- TechSkill
- Sitting
- an afternoon
The shape: Tech and Skill
This job is Tech first because a quiz is software, even a small one. It needs a place to live, branching or scoring logic, a field that captures an email address, and a connection to wherever your list lives. None of that is hard, but it is fiddly, and a missed setting means a visitor finishes the quiz and lands on the wrong result or on nothing at all. Form builders such as Tally and Typeform can add up points and show a result based on the total. Google Forms can send someone to a different section based on one answer, but it does not add up points to choose a result, so a Google Forms quiz has to branch rather than score. The AI is genuinely useful here too: give it the name of your tool and it can walk you through that tool's logic settings step by step.
It is Skill second because the questions only work if they sort people the way you would sort them across a table. That sorting is knowledge you already have. You know which customers need the small package and which ones will outgrow it in a month. The skill is getting that knowledge out of your head and into a brief clear enough that the AI writes questions that actually separate those people. Once you can write that brief, you can rebuild the quiz in an hour whenever your offers change.
What this means for you: plan on two sittings inside one afternoon. One for the brief and the draft, one for building and testing. Do them in that order, because building before the scoring is settled means building twice.
What you give the AI
Gather these before you open the chat. Each one is something you can copy and paste, not something you describe from memory.
- Your offers, by name: the two to five packages, plans or services the quiz can recommend, with a two-line description of each copied from your website.
- Who each offer is for: one short paragraph per offer on the kind of customer who buys it, what they usually say on the first call, and what tips them toward it over the others.
- Who each offer is not for: the customer you would talk out of it, and why, which is what makes the quiz honest.
- Ten real questions customers ask before buying: pulled from your inbox, your contact form, or your own notes after sales calls.
- The words customers use: three or four phrases from emails or reviews, so the questions sound like your customers and not like a brochure.
- Your form tool's name: Tally, Typeform, Google Forms, or whatever your website builder includes, since the AI's setup instructions depend on it.
- Where the email address goes: the name of your email tool and whether you can tag or segment subscribers by result.
- A tone note: one line on how you talk to customers, such as plain and warm or brisk and practical, whatever is true.
Leave out anything you would not want on a public page. The quiz is public, and the AI may repeat what you give it.
What comes back
Paste the brief below into ChatGPT or Claude, with your inputs filled in where the brackets are.
You are helping a small business build a short quiz that recommends one of its real offers.
The offers (name and description, copied from our website):
[paste each offer]
Who each offer is for, and who it is not for:
[paste your paragraphs]
Real questions customers ask before buying:
[paste ten questions]
Phrases our customers use:
[paste three or four]
Our tone: [one line]
Our form tool: [name]
Our email tool: [name], and whether it can tag subscribers by result: [yes or no]
Please return, in this order:
1. Six multiple-choice questions, three or four answers each, written in our customers' words. Every question must help separate the offers. Mark which offer each answer points toward and how many points it gives.
2. A scoring rule that ends with exactly one recommended offer, including how to break a tie.
3. One result page per offer: a headline, three sentences on why this fits, and one clear next step.
4. A one-line email capture prompt that says what the person gets by entering their address.
5. Step-by-step setup instructions for this quiz in our form tool, including the logic or scoring settings and how to send the address and result to our email tool. If our form tool cannot add up points, rewrite the scoring as answer-by-answer branching that still ends on exactly one offer.
6. A list of every claim in the result pages that we should check before publishing.
Do not invent features, prices, guarantees or results we did not give you.What you get back is a working draft of the whole quiz in one reply: the questions with their point values, the scoring rule, a page of copy for each result, the capture line, and setup steps for your specific tool. It usually comes back as a long numbered answer you can copy section by section into the form builder. If the setup steps are vague, ask a follow-up naming the exact screen you are on. If a question feels off, ask for three alternatives to that one question rather than regenerating everything.
How to judge it
You can reject a weak draft in a few minutes if you know what to look for.
A question that does not sort: read each question and ask whether any answer moves someone toward a different offer than the others do. If every answer points to the same result, or the points are nearly even, the question is filler. Cut it.
Answers with an obvious "right" choice: if one answer sounds smart and the others sound careless, people pick the smart one, and the quiz learns nothing. Good answers all sound reasonable.
A result that flatters instead of fits: watch for result pages that tell everyone they are ambitious and ready for the biggest offer. That is the AI trying to please. Each result should be something you would actually say to that customer.
Invented details: any number, feature, time frame or promise you did not put in the brief is a red flag. The checklist in item six should catch most of these, but read the result pages yourself too.
A lopsided scoring rule: answer the quiz on paper as three different customers you know well. If two of them land on the same result and you would have recommended different offers, the scoring needs work.
Setup steps for the wrong tool: if the instructions mention menus your tool does not have, the AI has guessed. Tell it the exact version or plan you are on and ask again.
A good draft passes all six checks with small edits. A draft that fails three or more is faster to redo with a sharper brief than to patch.
What stays with you
The AI writes a strong first draft, but several parts of this job are yours alone.
Which offer each person should get: the scoring encodes your judgment about who needs what. The AI can propose a rule, but only you know whether a three-person business really needs your mid-tier package. Check every path against how you would answer in person.
The facts on the result pages: prices, what is included, how long things take, what you will and will not do. Read every line against your own website and correct anything that drifted.
The build and the test: someone has to click through the form tool, set the logic, connect the email capture, and then take the quiz a dozen times as different people. Do not skip the last part. A broken path is invisible until a real visitor hits it.
Privacy and consent: say plainly what you will send someone after they enter their address, and send only that. If your email tool asks how a subscriber joined, record that they came from the quiz.
The follow-up: each result needs somewhere to go: a page, a booking link, or at least one email written for that result. The AI can draft those emails, but deciding what each kind of customer should hear next is your call.
Putting it in front of people: a quiz nobody sees collects nothing. Link it from your homepage, your contact page, your email signature and the pages for each offer.
An example, for illustration
Say you run a small dog-training business with three offers: a single home visit, a four-week puppy course, and a six-week program for dogs with reactivity. People write in every week asking which one they need, and the honest answer depends on the dog's age, what is going wrong, and how much time the owner has. That is a quiz.
The brief lists the three offers, a paragraph on who each suits, and the questions owners ask most: "is it too late to train an older dog," "my dog pulls on the leash, which course is that," "can you just come once." The AI returns six questions. One asks the dog's age, which separates the puppy course from the rest. One asks what happens when the dog sees another dog on a walk, with answers that range from "nothing much" to "lunges and barks," which separates the reactivity program. One asks how many weeks the owner can commit, which separates the single visit.
The owner tests it as three dogs she has trained and finds one problem: an adult dog with mild leash pulling lands on the reactivity program, which she would never recommend. She lowers the points on the mild answer and the path fixes itself. Each result page ends with a link to book that specific offer, and each email address is tagged with the result so her first follow-up email speaks to that dog.
This example is invented to show the process, not drawn from a real business.
Before or after: where to ask for the email
There is one real choice in this job, and it is where the email capture sits.
| Where the email ask goes | What the visitor sees | What you get | Good fit when |
|---|---|---|---|
| Before the result | The result only after entering an address | More addresses, some of them fake or abandoned | The full result is genuinely worth waiting for |
| After a short result | A one-line result, then an offer of the full write-up by email | Fewer addresses, usually from people who meant it | You care more about replies and bookings than list size |
Pick one, run it, and judge it by the replies and bookings that follow, not by the size of the list.
Keep it current
Offers change, and a quiz that recommends a package you retired is worse than no quiz. Save your brief in a document next to your other marketing files. When your offers change, update the brief, paste it again, and rebuild the result pages in one sitting.
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