Proposals and one-pagers are the sales material a buyer reads before they say yes, and with AI this is a Skill you can finish in one sitting. You give the AI your call notes, your scope and your terms, and it returns a draft proposal for one buyer or a one-pager for any buyer, in about an hour of your time. A proposal is written for one person after a conversation. A one-pager is written for anyone who might buy, and it often gets forwarded to the person who signs. The AI drafts both. You check the facts, set the price and press send.
- Shape
- Skill
- Sitting
- one sitting
The shape: Skill
This job is a Skill because it turns on one good prompt and the material under it. There is no chain of steps that depend on each other, and no tool to connect. The value is in knowing what to feed the AI and how to throw out a draft that sounds polished but says nothing.
It is also a job where the AI fixes the most common mistake. Written from scratch, a proposal often starts with the business's own history and buries the buyer's problem on page two. The AI, given the call notes, can open with the buyer's own words, which is the part a buyer actually reads.
The skill compounds. The first proposal takes an hour because you are gathering your scope, your terms and your proof for the first time. Save that material in one document, and the next proposal is mostly the new call notes and twenty minutes of checking. The one-pager comes from the same material, so once you have one, the other is a short second prompt.
What you give the AI
A thin brief gets a document any business could send. Gather these before you open the chat:
- Your call notes. The raw notes or the transcript from the conversation, including the buyer's words about their problem. Messy is fine. The AI sorts them.
- The buyer, by name and role. "The owner of a two-location physical therapy practice" beats "a client". Note who else will read it, such as a partner or an office manager.
- The decision they are making. What they are choosing between: you, a competitor, doing it themselves, or waiting.
- Your scope. What is included, what is not included, and what counts as a change that costs more.
- Your price and terms. The fee, how it is billed, the deposit, the payment schedule, how long the offer stands.
- The timeline. The start date you can commit to, the milestones and the date it is finished.
- Your proof. Past work you have permission to show, reviews that appear on your website, credentials and licenses.
- The worries they raised. Price, timing, a past bad experience. One line each, in their words if you have them.
- The next step. What a yes looks like: sign and return, pay a deposit, book a start call.
- A past proposal you liked, if you have one. It shows the AI your tone and how much detail you put on a page.
For a one-pager, swap the call notes for your three most common customer questions and the one kind of customer you most want more of.
What comes back
A proposal in plain sections, or a one-pager with a headline, a short body and a clear next step. Both come back as text you paste into your own document or proposal tool. Paste this for a proposal, with your material filled in:
Act as my proposal writer.
Below are my notes from a sales call and the facts about my offer.
Use only the facts in these notes.
If something is missing, ask me, or write the line and mark it GUESS.
Call notes or transcript:
The buyer, their role, and who else will read this:
The decision they are making, and what they are comparing:
Scope, including what is not included:
Price, billing and payment terms:
Timeline and start date:
Proof cleared to share, with permission:
Worries they raised:
The next step after a yes:
A past proposal of mine, for tone:
Write a proposal of no more than two pages.
Sections, in this order:
1. Their situation, in two or three sentences, using their own words from the call.
2. What we will do, as a short list.
3. What is not included.
4. Timeline.
5. Price and terms, after the scope.
6. Why us, using only the proof above.
7. The next step, stated as one plain action with a date.
Write in plain words, short sentences, active voice.
No claims of guaranteed results.
Mark any line where you had to guess with GUESS.For a one-pager, ask in the same chat, so the AI still has your proof and scope:
Now write a one-pager for any buyer like this one, not for this buyer by name.
It must fit on one page.
Give me:
A headline of ten words or fewer that names the problem we solve.
Two sentences on who it is for.
Three short points on what they get.
One line of proof from the list above.
One clear next step and how to take it.
Leave out this buyer's name, price and private details.
Mark any line where you had to guess with GUESS.Some assistants can return a formatted document file. Others return text with headings, which pastes cleanly into Google Docs, Word or the proposal tool you already use. Either way, the words are the part worth your attention. The layout is a template you set once and reuse.
How to judge it
You can reject a bad draft in a minute. Look for these:
- It opens with you. If the first paragraph is your founding year, your mission or your team, the buyer waits too long to see their own problem. Ask again with "Open with their situation."
- It does not sound like the call. A good proposal echoes the buyer's words. If you cannot spot a single phrase they said, the AI ignored the notes.
- Facts you never gave it. A number, a percentage, a "most businesses", a review you have never received. Anything not in your notes comes out.
- Promises you cannot keep. "Guaranteed", "double your", "results in thirty days". A buyer will hold you to every word.
- A vague scope. "Ongoing support" or "as needed" with no limit. Vague scope turns into unpaid work later.
- A missing or soft next step. If the last line is "Let us know if you have questions", the buyer has nothing to do. The end has to name one action and a date.
- A price that hides. The fee split across three sections, or buried under conditions. Put it in one place, after the scope.
- Unmarked guesses. A line the AI filled in without telling you. That is why the prompt asks for the GUESS label.
- A one-pager that runs to two pages. If it does not fit, cut the list of what they get, not the next step.
When the same problem shows up twice, fix your notes or your saved scope, not the draft. Better inputs fix every proposal after this one.
What stays with you
The AI drafts. The deal is yours, and so are these parts:
- The price. The AI can format a fee, but it cannot know your margins, your schedule or what this buyer is worth to you. Set it yourself and read it twice.
- The terms. Deposits, cancellations, payment dates and change fees are commitments. If your work carries legal or licensing rules, check the terms against them or with whoever advises you.
- The facts. Check every number, date and claim against your own records before it goes out.
- Permissions. A past client named or shown in your proof agrees first.
- The read-through. Read the whole document once, out loud if you can, as the buyer would.
- The send. Send it yourself, from your own email or tool, with a short personal note on top.
- The follow-up. A proposal with no follow-up often goes quiet. Our quote follow-up page covers the notes that come after.
A worked example
This is an editorial example with an invented business. Say you run a small landscape design company, and you just finished a call with a homeowner who wants their backyard redone before a family event in the spring.
Your call notes say the yard floods along the back fence after heavy rain, the homeowner wants a patio for twelve people, and their last contractor never finished the job. You paste the notes, your scope, your price and your terms, plus two photos of past patios you have permission to show.
The AI's draft opens with the flooding and the spring date, in the homeowner's words. It lists drainage first, then the patio, then planting. It names what is not included: lighting and irrigation. It also adds a line saying most homeowners recover the cost of a patio when they sell. That claim is not in your notes, so it comes out. The draft ends on one action: sign and return by a named date to hold the spring start.
You then ask for the one-pager. It comes back with the headline "Backyards that drain, built before the date you need," three short points and the line "Book a site visit." You print it to leave at the garden center where you have a referral arrangement.
Proposal or one-pager
A real choice exists here, because the two documents do different jobs.
| Your situation | Write this | Why |
|---|---|---|
| You just had a call and the buyer asked for a price | A proposal | It answers one buyer's problem and ends on a yes |
| A contact asked "what do you do?" by email | A one-pager | It explains the offer to anyone in two minutes |
| The buyer needs to show their partner or boss | Both | The proposal for the decision, the one-pager for the forward |
| You present the proposal live on a call | A proposal, then slides | Our slide decks page turns it into a deck |
Where this fits
A proposal answers the worries a buyer raised, and the plain answers to the common ones live on our objection handling page. The proof section gets stronger with a written story of one finished job, which is what our case studies page builds. The full list of jobs like this one is on the DIY marketing hub.
Of every job on this list, social media is the one that comes back every week, and Boomp is software that does that one for you. See ten posts made from your website, free
