A media kit is the one page a journalist or podcast host reads before they feature you, and it is a Skill you can finish in one sitting of about two hours. You paste your about page, your founder story and a short list of facts into the AI you already pay for, and it drafts the whole page: a one-line description, two bios, the facts, the topics you can speak on and the questions a host could ask. You spend most of the time gathering material and checking the draft, not writing. At the end you have one page you can link from every pitch and send the moment someone asks.
- Shape
- Skill
- Sitting
- one sitting
The shape: Skill
This job is a Skill because it turns on one brief and the material you put under it. There is nothing to connect and no chain of steps to run. What matters is knowing which pieces a host or editor actually uses, and asking for those pieces in a form they can lift without editing.
That is where the AI earns its place. Most owners find it hard to write about themselves, so the bio either undersells them or turns into a list of every job they have held. The AI has no such problem. It can take a rambling founder story and cut it to a fifty-word version a host reads aloud and a 150-word version an editor prints. It can also turn what you know into topics and questions, which is the part a podcast host values most and the part owners usually leave out.
The risk is the same one every chat model carries: it fills gaps with things that sound true. A media kit is a page of facts that other people will repeat in public, so the brief tells the AI to use only what you paste. Save the brief once and you have the Skill for good. When something changes, such as a new location, a new offer or a first piece of press, paste the brief again with the new facts and the kit is current in minutes.
What you give the AI
The kit is only as true as what you paste. Gather these into one document before you open the chat:
- Your about page. Copy the text from your website whole, even if you plan to rewrite it.
- Your founder story. A rough page in your own words: why you started, what you did before, the moment the business became real. Typos are fine.
- The plain facts. Business name, the year you started, where you are, who you serve, what you sell, and the number of people on the team if you want it public.
- The one sentence. What the business does, for whom, in one line. If you have done the value proposition job, paste the line you kept.
- What you know well. Three to five subjects you could talk about for twenty minutes without notes. These become the topics.
- Questions customers ask you. Five or so, in the words they use. Good interview questions often start here.
- Past press and appearances. Article titles, podcast episodes, talks, with links. If you have none, say so.
- Numbers you can prove. Only the ones you are willing to see printed, with the source for each.
- Your links. Website, the social profiles you actually use, and the address where a headshot and logo can be downloaded.
- Press contact. The one email and, if you want it, phone number for media requests.
- Who you want to reach. The kind of outlet or show, such as local business podcasts or the city paper's business section.
- Something you wrote. A post or email in your own voice, so the bio does not sound like a stranger wrote it.
Leave out anything you would not want quoted. A media kit is public by design.
What comes back
One page of plain text in sections, ready to drop into a document or a page on your site. Paste this brief first, with your material under it:
Act as a publicist writing a one-page media kit for a small business.
Below are my about page, my founder story, my facts and my notes.
Use only the facts below.
Do not add awards, years of experience, numbers or titles that are not in my notes.
If something a media kit needs is missing, list it at the end as a question instead of inventing it.
About page:
Founder story:
Plain facts (name, year started, location, who we serve, what we sell):
One-sentence description:
Subjects the founder knows well:
Questions customers ask:
Past press and appearances, with links:
Numbers that can be proved, with sources:
Links (website, social profiles, headshot and logo):
Press contact:
Outlets and shows to reach:
A sample of my own writing:
Write the media kit in this order:
1. One sentence on what the business does and for whom.
2. A short bio of 50 words in the third person, written so a host can read it aloud as an introduction.
3. A long bio of about 150 words in the third person for print.
4. Fast facts as a short list: founded, location, who we serve, what we sell.
5. Three or four interview topics, each with a title and one line on why the audience would care.
6. Eight suggested interview questions a host could ask, drawn from the topics and the customer questions.
7. Press and appearances, only if my notes include some.
8. Links and press contact.
Keep the whole kit to one page.
Match the tone of my writing sample, plain and specific, no hype words.
After the kit, list every fact you were unsure of and every gap you left open.You get back a draft kit in eight sections and a short list of open questions. Answer the questions in the same chat and ask for a second draft. Then ask for one more piece if you pitch podcasts: "Write a three-sentence pitch email to a podcast host that links to this kit and names the one topic most likely to suit their show."
How to judge it
You can reject a weak draft in a minute. Look for these:
- Facts you never gave it. An award, a degree, a number of clients, "over a decade of experience". Anything you cannot point to in your notes comes out.
- Titles you do not hold. "Award-winning", "leading expert", "renowned". If nobody has called you that in print, the kit should not either.
- A short bio that cannot be read aloud. Read it out loud. If it runs past about twenty seconds or trips you up, ask for a shorter one.
- Generic topics. "The future of small business" or "the power of marketing" could be anyone's. A good topic names a specific thing you know, such as "Why most bakeries lose money on custom cakes".
- Questions with no answer behind them. If you would not have a story ready for a question, cut it or ask for one you would.
- A page that runs to three. A host skims. If it does not fit on one page, the long bio and the questions are usually where to cut.
- Hype words. "Revolutionary", "passionate", "game-changing". Ask for plain words.
- A voice that is not yours. If the bio sounds like a press release from a large company, paste more of your own writing and ask again.
If the AI keeps inventing, the fix is in your notes, not the draft. Add the missing fact or tell it plainly that the section should be left out.
What stays with you
The AI writes the page. These parts are yours:
- Every fact. Check the year, the location, the spelling of your name and the business name, and every number against its source. A reporter may print the kit as written.
- The photos. A clear, recent headshot and your logo, both at full size and downloadable. The AI cannot take or choose them. If a photographer took the headshot, make sure you have the right to share it.
- What you will say on air. The suggested questions are a promise. Have a real story ready for each one.
- Names of clients. Nobody is named in the kit without their yes.
- Where it lives. Put the kit on a page of your site or in a shared document, check that every link and download works from a phone, and keep the address short enough to paste into a pitch.
- Keeping it current. Update it when something changes, and add each new appearance as it happens.
- The pitch. A kit sitting on your site gets no one on a show. You still find the outlet and send the note. The local news job covers finding the angle a reporter would take.
A worked example
This is an editorial example with an invented business. Say you run a small dog-grooming shop with a mobile van, and you want to get on two local pet podcasts and the neighborhood paper.
You paste the about page, a page of founder story about leaving a vet clinic to start the shop, the facts and five questions customers ask, such as how often a double-coated dog should be groomed. You note that you have no press yet.
The AI returns a fifty-word bio that opens with who the shop serves and ends on the van. The topics include grooming an anxious dog and what a groomer notices that an owner might miss. The suggested questions come straight from the customer questions. The press section is left out, and the open-questions list asks for the year the van started and whether the team size should be public.
You answer both, cut one topic that drifted into medical advice, and confirm the bio says nothing about the vet clinic that a former employer would object to. You add the headshot and logo links, put the kit on a page of the shop's site, and link it from a three-sentence pitch to the first podcast.
Where this fits
The same bio and topics feed a talk; the speaking job takes them into an abstract and slides. If a host does have you on, the episode is material for weeks; there is a plan for it in how to promote a podcast on social media. The full list of jobs like this one is on the DIY marketing hub.
Of every job on this list, social media is the one that comes back every week, and Boomp is software that does that one for you. See ten posts made from your website, free
