LinkedIn for a small business owner, on this page, is the job of drafting your profile headline, your About section and your personal posts with AI, and it is a Skill job you can finish in an afternoon. You give the AI your real work, your buyers' words and a few things you have written before, and it returns headline options, an About draft and a batch of post drafts you edit and post as yourself. This page covers the personal profile only. For what to post about, the LinkedIn post ideas page carries the topics, and the company page is a separate job covered in setting up a LinkedIn company page. The AI drafts. You choose, edit and post.
- Shape
- Skill
- Sitting
- an afternoon
The shape: Skill
This job is a Skill because it is one repeatable move: your real material goes in, LinkedIn-ready words come out. Nothing gets installed, nothing gets connected, and no step feeds the next one automatically. Once you have a brief that works, you reuse it.
The three parts move at different speeds. The headline and the About section are written once and touched a few times a year, when your offer or your buyer changes. Personal posts come back every few weeks. The same brief serves all three, because all three need the same inputs: who you help, what you actually do for them, and how you sound.
What makes it a skill rather than a one-time prompt is that the brief improves. The first batch will sound too polished, too humble or too much like everyone else on LinkedIn. You tell the AI what you cut and why, and the next batch starts closer to you. Keep the brief in a note so the next sitting starts from your improved version.
What you give the AI
Gather these before you open the chat. The more of your own material you hand over, the less the drafts sound like a thousand other profiles.
For the headline and About section:
- Your current headline and About section, pasted as they are. Even if you dislike them, they show the AI what you have been saying.
- One sentence on who you help. A kind of business or person, at a stage, with a problem. "Owners of two to ten person accounting practices who are buried in client email" passes. "Businesses" fails.
- What a buyer gets from you, in three bullet points. Outcomes and deliverables, in plain words.
- The words your buyers use. Two or three phrases lifted from client emails, discovery calls or reviews. Buyers rarely use your industry's terms.
- Proof you can stand behind. Years in the work, a license, a named kind of client, a number you can document. Nothing you would hesitate to show.
- The one next step. Book a call, email you, visit your website. One.
For personal posts:
- Four to eight pieces of real material from the last month. A client question, a mistake you saw a prospect about to make, a decision you made and why, a small win with the client's name removed, an opinion you hold that peers argue with.
- Three posts, emails or messages you wrote and liked. The AI uses them to match your voice. A long email to a client works as well as a past post.
- Your do-not-say list. Client names, anything under confidentiality, promises about results, anything your license or trade rules out.
What comes back
Paste the brief below into the AI you already use and fill in the brackets. Run Part 1 once for the profile, then Part 2 for posts, in the same conversation so it keeps your voice and your corrections.
You are helping a small business owner draft their personal LinkedIn profile and posts.
The owner will read, edit and publish everything from their own profile.
Who the owner helps: [one sentence]
What a buyer gets: [three bullets]
Words buyers use: [two or three phrases]
Proof the owner can stand behind: [list]
The one next step: [book a call / email / visit the website]
How the owner writes (match this voice): [paste 3 past posts, emails or messages]
Do not say: [your list]
PART 1: PROFILE
Current headline: [paste]
Current About section: [paste]
Write 10 headline options.
Each one names who the owner helps and what changes for them.
Keep each under 220 characters, in plain words, with no emoji and no stack of job titles.
Then write one About section draft, in the first person, under 2,000 characters.
The first two lines must say who the owner helps and the problem they solve,
because that is what shows before "see more".
Then how the owner works, the proof above, and the one next step.
No career history unless it is proof. No adjectives the owner cannot prove.
PART 2: PERSONAL POSTS
Material from the last month: [list each piece, one line each]
Write one post draft per piece of material.
Each one:
- Names which piece of material it uses.
- Opens with the specific situation or the opinion, not a question or a greeting.
- Is 80 to 200 words, in normal paragraphs, not one sentence per line.
- Has no hashtags, no emoji and no "agree?" at the end.
- Ends with a real question worth answering, or with nothing.
Do not invent facts, clients, results, numbers or quotes.
Mark anything you are unsure of with [CHECK].What comes back is ten headline options, one About draft and a set of post drafts, each tagged with the material it used. Expect to keep two or three headlines for a final pass, and to rewrite the About section's opening yourself. Expect roughly half the posts to be worth editing and half to be worth cutting.
When the sitting is done, paste back the versions you actually used and ask the AI what you changed and why. Ask it to fold those changes into the brief. Save the updated brief. That is how the skill improves from batch to batch.
How to judge it
Read every draft as a buyer scrolling past it would. You can reject a bad one in under a minute if you know what to look for.
The headline could belong to anyone in your field. "Helping businesses grow" and a row of titles separated by bars say nothing a buyer can act on. A good headline names a kind of person and a change they want.
The About section opens with you. "With over fifteen years of experience" puts your history in the only two lines most people read. Move the buyer and their problem to the top.
It sounds like LinkedIn. A dramatic one-line opener, then one sentence per line, then a tidy lesson, is the pattern people have learned to scroll past. If a draft reads like a hundred others, send it back or cut it.
It states something you did not give it. An AI filling a gap will invent a client story, a percentage or a number of people helped, in a confident tone. Delete every fact you did not supply, and check every line marked [CHECK].
It humblebrags or fishes. "So humbled to announce" and "comment YES below" are both easy to spot and easy to cut.
It hides the opinion. A post that hedges every claim gives a reader nothing to agree or argue with. If you hold a view, the draft should say it plainly.
What stays with you
The AI writes drafts. Four parts of this job stay with you, and they are the parts buyers notice.
The material. The client situations, the opinions and the decisions come from your work. A month with one true post beats a month of eight invented ones.
Every claim. Credentials, numbers, client types and results are yours to check before anything goes live. If you work in finance, law, health, real estate or a licensed trade, your rules on advertising and testimonials apply to your profile too, and only you know them. Get a client's permission before a post is recognizably about them, even without a name.
The voice. A personal profile is you. If a line is not something you would say to a client across a table, change it, however polished it reads.
The post button and what follows. You post from your own profile, and the comments, messages and connection requests that follow are where LinkedIn turns into work. Those conversations are yours to have.
Personal profile or company page
The two do different jobs, and the AI brief on this page only covers one of them.
| Personal profile | Company page | |
|---|---|---|
| What it is | You, by name | The business |
| What it carries | Your headline, About section, your opinions and your stories | What the business does, what is new, what it has made |
| Who should write it | You, with AI drafting | Anyone, including software |
| How often | A few posts a month is plenty | Steady and weekly |
| Covered by | This page | The company page setup guide |
Boomp's part is the company page. Boomp is software that reads your website, writes posts about the business with images, and publishes the approved ones to a connected LinkedIn company page and other channels. It does not touch your personal profile, your headline or your About section. Those stay yours, which is why this page exists.
An editorial example
This is an invented example to show the skill, not a real business.
Say you run a three-person bookkeeping practice that works with restaurants. Your headline reads "Owner at a bookkeeping firm | QuickBooks | Small Business". Your About section opens with the year you got certified.
You give the AI one sentence on who you help (independent restaurant owners who find out about cash problems a month late), three things a client gets, two phrases clients use ("where did the money even go" and "my accountant only calls in March"), your certification and your years with restaurant clients, and four pieces of material from the month.
The AI returns ten headlines. Most say "helping restaurants thrive". One reads close to "Monthly books for independent restaurants, so owners see cash problems the week they happen", and you trim it and keep it. The About draft leads with the March phone call, which you keep, and invents "over 50 restaurants served", which you never gave it, so you cut the line.
Of the four post drafts, two are good. One explains why you close the books by the tenth of the month, in your own words. One argues that food cost percentage is the wrong first number to watch, which is an opinion you hold. You cut the other two, because one opens with "Let that sink in" and one tells a client story you would need permission to share.
Where this sits with the rest of your LinkedIn work
Drafting is one part of LinkedIn for a small business. What to post about comes first, and the LinkedIn post ideas page linked above lists twenty topics drawn from pages your website already has. If the story of why you started is missing from your About section, the founder story job builds it. If you would rather someone else handled the posting, who can do my LinkedIn posts compares the options. More jobs like this one are on the DIY marketing list. Your personal profile stays yours either way, because it needs your name on it. The company page is the part of LinkedIn that comes back every week, and that part can run on its own.
Boomp is software that does this job every week, without you. See ten posts made from your website, free
