Podcast promotion costs anywhere from under $30 a month for clip software to several thousand dollars a month for an agency. The price depends on who does the work and on which job you mean by promotion. Software makes the clips and you do the rest. A freelancer or an agency does the work for you, and the public ranges start around $500 a month for a freelancer and $1,500 or more for an agency. Paid promotion that buys downloads or ads is a different product, priced by campaign. Almost every range below comes from a company that sells the work, so read them as asking prices and not as survey results.
What "podcast promotion" can mean
One word covers four different jobs, and a quote for one is not comparable to a quote for another.
- Social content. Clips, audiograms, quote images, captions and posting.
- Paid traffic and downloads. Ad campaigns and download packages.
- Press and guests. Outreach to get on other shows or into publications.
- Search and show notes. Articles, transcripts and website work.
Ask which of these a price covers before you compare two numbers.
Who does the work, and what it costs
Price is the second question. The first is who does the work. Every figure here was read on October 17, 2026, from the page of the company that sells the option, except where it says neutral.
| Option, and who does the work | Price and period |
|---|---|
| Clip software. You choose, review and post | $8.99 to $29 a month at the entry plans a weekly show fits (see the clip tool comparison) |
| Do it yourself with tools. You | Rise25 puts tool costs at $100 to $500 a month, plus your hours |
| Freelancer. One person | Rise25: $500 to $2,500 a month. A Contra editor: editing and short clips from $1,199 a month |
| Boutique agency. A small team | Rise25: $2,500 to $7,500 a month. Podcast Engineers: most agencies start between $1,500 and $5,000 a month |
| Full-service agency. A team that also runs ads | Rise25: $5,000 to $20,000 or more a month. AudienceLift: typically $3,000 to $15,000 a month |
| Per deliverable. A freelancer, by the piece | Rise25: video clip $75 to $500, audiogram $50 to $200, quote graphic $25 to $100 |
| Download packages. A provider sells promotion traffic | Podcast Boost: $120 for 7 days up to $5,800 for 6 months |
| Apple Podcasts ads. A provider runs the ads | Podetize PromoCastR: $995 a month |
Rise25's marketing packages add a setup fee of $1,500 to $5,000, one time. Podcast Engineers says ad spend is extra on top of an agency retainer.
What each option usually leaves out
The same money buys different things.
| Option | What it usually includes, and what it leaves out |
|---|---|
| Clip software | Includes clips, captions, and in some tools a scheduler. Leaves out ads, press, guest outreach, and choosing or reviewing the clips. |
| Editing retainer | Includes edited episodes and short clips. Leaves out posting and ads, unless the listing says so. |
| Agency retainer | Includes publishing and light posts, with clips on higher tiers. Leaves out paid growth, which appears only at the top tier, and ad spend is extra. |
| Download package | Includes traffic and downloads. Leaves out clips, captions and posting. |
| Ad campaign | Includes ad impressions and downloads. Leaves out clips and social posting. |
Rise25's Basic marketing tier is publishing plus light templated posts, and it says clips start at its Growth tier. Podcast Boost's package pages list traffic and downloads only. PromoCastR lists ad impressions and downloads, and its page does not list clips.
What these numbers are, and are not
Nearly every figure above is published by a company that sells the thing it prices. Rise25 lists the ranges and sells podcast promotion and marketing services, but it publishes none of its own prices. Its cost page shows no publish date. Podcast Boost says its traffic and download figures are estimates based on past campaigns.
Several providers publish no price at all. Lower Street says rates depend on your needs and that the cost is "probably going to cost more than a freelance editor and less than a big agency". Digilligence, Podspike and Pacific Content list no prices, and the Ausha agency list sends you to The Podglomerate directly.
I could not read Fiverr or Upwork, because both blocked the request, so this page has no marketplace figures. I found no neutral survey of what podcast promotion costs.
For staff pay, two neutral figures give context, and they are salaries, not prices. Payscale's average base pay for a social media manager was $60,881 a year, with a middle 80 percent from $41,000 to $88,000, across 2,595 profiles updated June 22, 2026. The U.S. Bureau of Labor Statistics median for film and video editors was $75,420 a year in May 2025, and that figure excludes self-employed editors, who are 35 percent of the field. Neither includes benefits, software or equipment.
The cost of doing it yourself
Doing it yourself costs time, and the time estimates come from companies that sell tools.
- Choppity: four to six hours per 60-minute episode.
- Videotto: three to five hours per 60-minute episode.
- ClipSpeedAI: two to three hours to find ten clip-worthy moments by hand, or 40 to 50 minutes with AI.
- Rise25: more than 10 hours a week of founder time on DIY tools.
I found no neutral source that times clip cutting. To price your own time, multiply the hours by what an hour of your time is worth to you. Do that against the cheapest option that covers the job, and against your freelancer quote.
Where software fits, and where Creator Studio does
Software covers one job, the social content. It does not buy ads, do press or book guests. For a weekly show, the entry plans of the clip tools in the comparison run $14.50 to $29 a month.
Creator Studio is Boomp's software for that same job. It starts from an episode of your YouTube podcast and makes short clips with the episode's real audio. Each clip comes with a matching quote image and a shared caption. You review the clips and choose which to schedule or publish to your connected channels. It costs $99 a month for up to 5 episodes.
It costs more than the clip tools in the comparison and far less than the freelancer and agency ranges above. It fits a weekly interview show on YouTube with a host and a guest on camera, in English. It does not buy ads, book guests or reply to comments, and it is new, with no reviews yet.
How to choose
| Your problem | Look at |
|---|---|
| I need clips and I have more time than money | Clip software, then post them yourself |
| I need clips and I have more money than time | A freelancer or an editing retainer |
| I need more listeners and more of the work done | An agency retainer, and ask what it delivers each month |
| I want a burst of downloads | A download or ad package, with the guarantee wording read closely |
| I need guests or press | An outreach provider, not a clip tool |
| I want a clip, an image and a caption for each moment, approved by me | Creator Studio |
Questions to ask before you pay
- What is delivered each month, in numbers: clips, posts, platforms?
- Who posts, and who approves what goes out under your show's name?
- Does the price include setup, and is ad spend extra?
- How are results counted, and what happens if a promised number is missed?
- How long is the commitment, and how do you cancel?
- Who owns the files when you stop?
What stays with you
No provider can decide what is right to publish under your name.
- Accuracy. Read every caption and check names and terms before they go out.
- Context. A clip is a piece of an answer. Check that it still means what the speaker meant.
- Permission. Confirm the guest is comfortable with the clip and the caption.
- Platform rules. Length limits and ad rules differ by platform and change.
How this page was checked
Prices and claims were read on October 17, 2026 from these pages: rise25.com (the promotion, marketing and repurposing cost pages), podcastboost.net, podetize.com, contra.com, audiencelift.com, podcastengineers.com, lowerstreet.co, ausha.co, payscale.com and bls.gov, plus the clip tool pages listed in the comparison. The time estimates come from choppity.com, videotto.com, clipspeed.ai and rise25.com. Rise25's cost page moved from the address first tried, and the figures here come from the page that answers to its title. Fiverr, Upwork, ZipRecruiter and Indeed blocked the request, so none of their figures appear. Prices change often, so confirm them with the seller before you decide.
If your show is a weekly interview on YouTube with a host and a guest, see Creator Studio for podcasts. If you only have a transcript, the free episode to LinkedIn posts tool writes up to five text posts. For a week-by-week plan around one episode, read how to promote a podcast on social media.
