One finished landscaping job, photographed properly, is about a month of social media posts.
Shoot nine things on site: a wide before and after from the same spot, a close-up before and after, a process shot, a detail shot, the service you performed, the general area, and one maintenance tip that came out of the job.
Then spread those across four weeks where each week has a different job to do: week one proves the work, week two answers the questions a homeowner asks before calling, week three shows how your crew operates, and week four points at the next season.
The photographs are the easy part.
The reason most landscapers run out of content is that every post is trying to do the same thing, which is say "look what we did".
Shoot the raw material before the crew starts
The before photograph is the only one you cannot go back for.
Take it from a spot you can stand in again, because a before and after that were shot from different angles do not compare, and a reader can feel that even if they cannot say why.
For one project, collect:
- Wide before, shot from a fixed spot you can find again
- Wide after, from that same spot
- Close-up before of the worst detail: the overgrowth, the bare patch, the broken edge
- Close-up after of that same detail
- A process shot with a crew member and equipment in it
- A detail shot of whatever you are proud of, whether that is edging, gravel, turf, planting, or irrigation
- The service performed, written down in one plain sentence
- The general area, at the level you would say out loud to a neighbor
- One maintenance tip that came out of this specific yard
Number seven and nine matter more than people expect.
"Full cleanup and reset on an overgrown side yard" is a different post from "cleanup", and a tip that came from a real yard reads differently from a tip you found online.
Who does the work
Turning photographs into posts is a real job, and it is worth deciding out loud who does it before you decide what to spend.
| Who does the work | What you still do | What it costs |
|---|---|---|
| You, on your phone at the end of the day | Shoot, write every caption, post to every channel | Nothing in money, roughly an hour a week if you stay on it |
| You shoot, Boomp writes, you publish (Packs) | Shoot, publish ten finished posts yourself, nothing connected | $9 a month |
| You shoot, Boomp writes and publishes (Core) | Shoot, approve each post in the app, about ten minutes a week | $39 a month |
| Boomp's founder approves on your behalf | Shoot, and nothing else. You never open the app | $275 a month |
| A freelancer or a local agency | Shoot, brief them, review, and manage the relationship | Typically $500 to $1,500 a month, which is a common range rather than a surveyed figure |
The honest read: if you will genuinely spend an hour a week on this, the first row is the best value on the list, and none of the others will beat your own knowledge of the yard.
The rows below it exist because most crews do not spend that hour, and an empty page is worse than a paid one.
No Boomp plan includes ads, replying to comments and messages, photo shoots, or strategy calls.
The photographs are always yours to take.
The month, with a job for each week
Thirty captions with no structure is just thirty captions.
What makes a month hold together is that each week is trying to move the reader one step, so somebody who has been watching for four weeks has been walked from "that looks nice" to "I should call before it gets worse".
Week 1: prove that the work is real
The job this week is evidence.
Nothing here teaches, sells, or asks for anything much.
- Wide before, alone: "This side yard had not been touched in about three seasons."
- Wide after, alone, posted the next day so the before has time to land
- The pair side by side: name the starting problem, the work, the result, in that order
- The close-up pair, on the one detail that bothered the homeowner most
- Process shot: what the first two hours of a reset actually look like
- The detail you are proud of, with one sentence on why it was the right call for this yard
- Local post: recent work in [city or neighborhood, which you fill in]
Week 2: answer what they ask before they call
The job this week is to remove the reasons somebody does not call.
Every post here should be an answer to a question you have genuinely been asked on a driveway.
- "How do I know if my yard needs a cleanup or just a mow?"
- "What does overgrowth actually cost you if you leave it another season?"
- "How long does a yard this size take?" with the honest answer that it depends on access and debris
- "What affects the price of a cleanup?" naming the real drivers: size, access, how much leaves, how much haul-away
- "Do I have to be home?" and what you need from them if they are not
- "What happens to the green waste?"
- One seasonal call: what to do before [the season you are heading into, which you fill in]
Post 11 is the one most landscapers skip, and it is the one that gets saved.
You do not have to publish a price to answer a pricing question.
Naming what drives the number is more useful than a number, because the number is different for every yard.
Week 3: show how the crew works
The job this week is to make hiring you feel low risk.
A homeowner is letting strangers onto their property with loud equipment, and quietly that is the thing they are weighing.
- What you check before you call a job complete
- How you protect existing plants and irrigation during a cleanup
- What you do when you find something unexpected, and who decides
- A customer review, posted as text with the reviewer's permission
- Who is on the crew and how long they have been doing this
- Service area, said plainly: the towns and neighborhoods you actually reach
- Another look at the finished yard, a week on, so it is clear the result held
Week 4: point at the next job
The job this week is timing.
Landscaping is seasonal, and the reason somebody does not call is almost never price, it is that this week did not feel like the week.
- "Why maintenance is cheaper than another reset" with the before photo back as the reminder
- What keeping this result looks like: how often, and what it involves
- When to book for [the next season, which you fill in], and how far out you are
- What you are seeing in yards around [city or neighborhood, which you fill in] this month
- One thing to ask any landscaper before hiring, including the ones who are not you
- The detail shot again, now framed as what regular maintenance protects
- The before and after pair one more time, for everyone who missed week one
- What you are booking right now
- A direct ask: how to get on the schedule, and what happens after they call
The placeholders in square brackets are yours to fill in.
Leaving them in a published post reads exactly as badly as you would expect.
What makes a caption work
A weak caption describes the photograph.
A strong caption tells the reader what it means for their yard.
The pattern that holds up:
- Line one: the starting problem, named specifically
- Line two: what the crew did
- Line three: what the homeowner gets now, and what keeping it takes
Three lines is usually the whole thing.
Write "the side gate had not opened in two years" rather than "major transformation", because the specific detail is the part a reader recognizes from their own yard.
Two things to keep out unless they are true for this exact job: a timeline and a price.
A reader treats both as a quote, and a quote you did not mean to give is a hard conversation later.
What stays with you
Boomp writes from what your public website says.
The judgment below is yours, on every post, and no software takes it off you.
Permission, in writing, before you post.
A yard is attached to someone's home.
Ask before you shoot and again before you post, and keep the yes as a text or an email rather than a memory of something said on the driveway.
If you are posting a review, that is a second permission, not the same one.
Do not make a house identifiable without a yes.
House numbers, plates, the street sign at the corner, a distinctive door: any of them can locate a property even when you never write the address.
Shoot tighter, or crop.
A wide before shot of a neglected yard is a statement about the people who live there, and they have to be comfortable with it being public.
Plant and pricing claims change by season and by region.
What to plant in April is not advice, it is advice for your zone, this year.
Say where and when you mean.
The same goes for cost: what drives a price is stable, what a price is changes with fuel, haul-away, and how bad the season has been.
A before and after can read as a promise.
A dramatic pair invites a reader to expect the same result on a yard you have not seen.
Say what was specific about this one: the access, the condition, how long it took, what the homeowner had already done.
If a result depended on the homeowner keeping it watered afterwards, say that too, because it is the difference between proof and a promise you did not make.
Three ways to get this done
You have the photographs and you know the yards, so the only question left is who writes and publishes.
On Packs, $9 a month, you get ten finished posts by email link and publish them yourself.
Nothing is connected to your accounts.
On Core, $39 a month, you get 20 posts, one carousel, and one short video, published to your connected channels after you approve each one.
That is about ten minutes a week, and there are larger plans above it if you want more volume.
On done-for-you, $275 a month, it is the same content, and Kathleen approves every post on your behalf.
You never open the app.
See done-for-you.
There is no contract on any plan.
